This is the third and final post in a three part series on using social media to find success with your blog. The concepts are easy to understand. You need to find a viable market, understand what they want to know more about, and then market your own content along with content created by others.
When you do all of these things you can quickly find yourself accumulating massive amounts of traffic within just a few weeks. It certainly could take longer than that, but in most cases you can have a well trafficked blog within under three months.
If you want to boost the amount of traffic you’re receiving right now, though, social media advertising is the way to go. It’s possible to generate thousands of new visitors within just a few days of using Facebook ads, or even Google’s PPC program.
Using Paid Advertising Effectively
It doesn’t matter if you have a $100 credit or a $2,000,000 budget. You want to make sure that you use every cent as effectively as possible. You’re paying for targeted traffic – not useless clicks.
Start by defining your objectives. What outcomes will you consider successful? Increasing page views isn’t enough. You want to have a measurable metric, such as sales or mailing list opt-ins. Once you’ve identified this target, you can figure out how to present your message.
You should understand your target market by now. Knowing things like the desired age, gender, socio-economic status, and similar interests of your potential audience can help you target your ads with pinpoint efficiency. Oh yeah, it can help you save a ton of money, too.
It’s important that you start your campaign by split testing at least three different ads. Make sure that you vary the heading, text, offer, and images of each add. Track the efficiency of each for the number of successful conversions you obtain based on the objectives you defined earlier. The total number of clicks is absolutely useless, except for when it comes to determining the cost per lead and effectiveness of the ad.
For instance, if you run one ad 100 times and get 97 new readers to opt-in to your mailing list, then you have a successful ad. If you ran another 2,000 times and ended up with 300 subscribers it may seem good, but the percentage is significantly lower. This ad should be dropped in favor of the other.
Of course, the cost of each click would come into consideration, too. Once you’ve found an ad that works, you should unleash it with your maximum allotted budget. From that point you’ll find yourself collecting new readers and customers very rapidly. Just make sure that you have a plan to convert them into paying customers or you could quickly end up broke.
It’s All Dead Simple
As you can see, none of this required any technical jargon. There was no mention of optimizing your content, building back links, white hat, black hat, or anything else. Building and maintaining a successful blog is no different than any other business – it’s as simple as that.
Start by identifying a viable market. Create content based on their interests. Promote your content along with valuable content created by others in your niche. Let the readers do all the hard work in promoting your business. Cash your checks and enjoy life.
About Kevin Gao
Never heard the idea of testing different ads, I’ll be doing that from now on. Thanks for the great articles, all 3 parts were very helpful.
Luis recently posted..6 Razones para tener una Tienda Virtual
Yeah all 3 parts of this tutorial really helped me a lot… being pretty much a begginer! thx
Twitter: joan818
says:
Yes, I am trying to increase my Facebook presence now. I hope it does generate lots of traffic in the next several months. Thanks for the tips.
Jennifer Cunningham recently posted..No More Facebook and Still Boost Website Traffic
I was just going to say that I think this is a great guide on how to build up the strength of your website through social media.
Thank you very much for publishing this kind of article. I like your article very much. I want share my website details to you please give me some information to increase performance like your website.
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Funkear recently posted..Wear the Skullcandy Attitude Today
I have thinking nice to have a paid advertisment, through I have understood,Thank you for posting this .which will be useful for me
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It is true that these days, social media advertising is one of the most effective solutions out there. I also agreed with spending money in the most efficient way in order to benefit from targeted traffic. Thank you for the insight.
Good post I have thinking nice to have a paid advertisment, through I have understood,Thank you for posting this .which will be useful for me
Using paid advertising lets you have a greater control of you marketing message. Nice post! Creating content based on public interest is something very priceless you have said. Thanks for sharing this piece of advice. I am truly going to consider this for my blog enhancements.
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I have always land-up in a dilemma of using free services or paying for services because each has its own benefits. But as per you recommendation I think I should go for paid advertising- qualified traffic, speed, low upfront cost, highly targeted promotions are some of the things which I really need to bring my blog live. Thanks Kevin for clearing my doubt and making it easier to solve my problems.
I have also used the social network to use yet effective ad, really has not achieved as expected.
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Twitter: techsparx1
says:
Hello
Kevin! Great post! You know…After reading your post,
I’m thinking to go for paid advertising option. Thanks!
regards
vishvast
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Hey there :),
I was just going to say that I think this is a great guide on how to build up the strength of your website through social media. Social media is definitely the new and in thing with regards to SEO and building the strength of your website.
Keep up the great posts.
Regards
Twitter: QArea
says:
Hi Kevin! Great post! You know…After reading your post I’m thinking to go for paid advertising option. Thanks!
Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? Good post, thanks for sharing.
Twitter: wonkiecartoons
says:
Hi Kevin… our experience with paid advertising hasn’t been all that great – I think it very much depends on your niche and the quality of your landing pages. I definitely agree with your idea about testing constantly and only spending money on those campaigns that are yielding good results.
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Hi Kevin,
Great post on advertising. I like the point where you said that knowing the details about market where the potential customers can target the ads alongwith writing contents related to the interest area. The promotion of the content should be left to the readers itself.
Twitter: wpthemesave
says:
Great tips for buying advertisements :) I think we should use many variations to find which works best and increase the conversion rate. Sometimes, a change in headline can bring 50% up in sales.
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Twitter: JasminCamomille
says:
Know your potential target is really important. Therefore create content based on their interests and achieve its objectives until there is a hearing expected on its site.
even if you break even (make no profit) on your initial sale/transaction, at least you have a customer who’s on your mailing list that you can keep building trust and relationship with by sharing amazing content and special offers.
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Twitter: abhishek25
says:
Wonderful tips. I have not used the social media paid advertising option so far. but after reading the all parts of your post, I am thinking to go for it. Thanks for these nice tips
abhishek recently posted..20+ Best Dofollow Social Bookmarking Sites for PR Boost and Traffic
Twitter: Mazzastick
says:
Great points Kevin. Before I ever do any paid advertising I have to make sure I know exactly what I am doing. Let’s say I wanted to create an adwords campaign for a link to a sales page of mine on my site. Let’s say I have a budget of $20 but I make one sale and receive a commission of $50. That’s a $30 profit and totally worth it in my opinion.
I need to do some more experimentation before I finally figure it all out.
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hey Kevin,
sadly too many newbies trying to go on the social media advertising route give up before they’re seeing success…
they should know, just like you’ve said, that getting targeted traffic is not the only issue, and learning curve, they also have to ensure you have a strong back-end system and follow-up method into place to recoup your investment
put it this way:
even if you break even (make no profit) on your initial sale/transaction, at least you have a customer who’s on your mailing list that you can keep building trust and relationship with by sharing amazing content and special offers.
hope it helps
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