This is the third and final post in a three part series on using social media to find success with your blog. The concepts are easy to understand. You need to find a viable market, understand what they want to know more about, and then market your own content along with content created by others.
When you do all of these things you can quickly find yourself accumulating massive amounts of traffic within just a few weeks. It certainly could take longer than that, but in most cases you can have a well trafficked blog within under three months.
If you want to boost the amount of traffic you’re receiving right now, though, social media advertising is the way to go. It’s possible to generate thousands of new visitors within just a few days of using Facebook ads, or even Google’s PPC program.
Using Paid Advertising Effectively
It doesn’t matter if you have a $100 credit or a $2,000,000 budget. You want to make sure that you use every cent as effectively as possible. You’re paying for targeted traffic – not useless clicks.
Start by defining your objectives. What outcomes will you consider successful? Increasing page views isn’t enough. You want to have a measurable metric, such as sales or mailing list opt-ins. Once you’ve identified this target, you can figure out how to present your message.
You should understand your target market by now. Knowing things like the desired age, gender, socio-economic status, and similar interests of your potential audience can help you target your ads with pinpoint efficiency. Oh yeah, it can help you save a ton of money, too.
It’s important that you start your campaign by split testing at least three different ads. Make sure that you vary the heading, text, offer, and images of each add. Track the efficiency of each for the number of successful conversions you obtain based on the objectives you defined earlier. The total number of clicks is absolutely useless, except for when it comes to determining the cost per lead and effectiveness of the ad.
For instance, if you run one ad 100 times and get 97 new readers to opt-in to your mailing list, then you have a successful ad. If you ran another 2,000 times and ended up with 300 subscribers it may seem good, but the percentage is significantly lower. This ad should be dropped in favor of the other.
Of course, the cost of each click would come into consideration, too. Once you’ve found an ad that works, you should unleash it with your maximum allotted budget. From that point you’ll find yourself collecting new readers and customers very rapidly. Just make sure that you have a plan to convert them into paying customers or you could quickly end up broke.
It’s All Dead Simple
As you can see, none of this required any technical jargon. There was no mention of optimizing your content, building back links, white hat, black hat, or anything else. Building and maintaining a successful blog is no different than any other business – it’s as simple as that.
Start by identifying a viable market. Create content based on their interests. Promote your content along with valuable content created by others in your niche. Let the readers do all the hard work in promoting your business. Cash your checks and enjoy life.