With 2013 well under way, it’s time to stop looking back over our successes and failures of the past year and begin looking forward into the future – and hopefully get a competitive edge over your competitors while you do so.
In this article, I present 5 predictions for online marketing booms in 2013, so you can get ahead of the game and start implementing them now.
Added Mobile Value
Smartphones took off years ago, and so did the conversion to mobile-friendly websites, but this year things will go even further. This year website apps will be more popular than ever, and not just because they’re easy and convenient to use, but because they have the potential to offer entirely new information and provide the user with completely new resources which simply wouldn’t work on a standard web page. An innovative app will practically be a must amongst the biggest names.
In some ways this follows on from the point above, in that it’s all about offering the consumer new ways of accessing information. Game designing techniques will come to non-gaming devices like never before as more and more companies realise the benefits it brings, the general ease of implementation and most important of all, the obvious advantages of thoroughly engaging the consumer.
Loyalty Marketing Increases
It’s no secret anymore that it’s cheaper and easier to maintain existing customers than to generate new ones, and with the squeeze on marketing budgets this will be more important than ever.
Compounding that is the explosive growth of product reviews and word-of-mouth marketing amongst customers in an attempt to get the best value for money. 2013 calls for innovative new ways to satisfy current customers, and it’s wise to start thinking about this now.
The Power of Inbound Marketing
This point ties in with a number of points above. In an effort to provide even more value to current and prospective customers, more and more businesses will turn to the concept of ‘inbound marketing’ by means of fresh content, new resources and an appealing new website.
These are appealingly low budget areas with the potential for high rewards. Look out for an increase of software able to aid you, and get on board before your competitors.
The Rise of Local Marketing
Never before have small businesses been provided with so many tools to market their products and services locally. New tools allow a fantastic level of reach, a firm marketing presence and the ability to actively measure results in a way previously restricted to global selling. Local marketing is cheap and convenient, and this will be the year that consumers realise these are benefits which can be passed onto them too. Get ahead of the game by setting yourself up on websites like GetListed now.
Of course these are just predictions and no one knows how relevant they are to your business area than you do. At worst, if you take one thing from this article it’s simply to be ready, as 2013 is going to change things dramatically.
Rob writes for leading online marketing agency Vision Media.