Tips for Creating a Killer Review Site

When people are heading to their favorite search engine, they are likely doing so for a reason. People use the internet for three major reason… to buy something, find information or be entertained.

Review sites are one of the most successful and sought after means for finding research and user opinions on various topics and products.

There is a lot that you can learn from review sites and it’s not just the products they are pushing. From a web site owner or blogger stand point, they will actually help you better understand how to navigate users through your site and monetize your traffic.

If you want to get an idea of NOT how to make a review site, you can take some lessons from the “worst homepage” post featured on this blog.

What’s important to remember is that you only have a few seconds to keep a user on your site. Give them exactly what they are looking for and monetize all of the space above the fold.

Live Casino is a perfect example of a perfectly monetized review site.

Let’s take a deeper look at what they have done with their site and the “above the fold” content.



Since Live Casino is in a very competitive niche, they need to make sure they make all of their content count.

The first thing a visitor is going to see when they visit the site, is what’s going to make Live Casino the most money, while offering the site traffic exactly what they want.

  • Quick Top List: Most of the people who get to Live Casino are going to be searching for the best online casinos and gambling sites. Their quick list makes it easy to navigate the top sites and their bonus offers.
  • Full Reviews: The quick list is great, but if people are looking for more information they can view the full reviews which lead to in depth full reviews for each recommended site.
  • Easy to Use Navigation: If people are coming to Live Casino and have a preferred game (such as Black Jack or Slots), the site makes it extremely easy for them to find the game of their choice and move to that page.

When you scroll down to the remainder of the site, which is mostly seen below the fold, the site visitor is still given quality information while also monetizing the long term success of the site.

Let’s take another look.


Since this content is below the fold there is going to be less action taking, but it’s still important to provide the user with what they want, which is quality content.

In addition to continually pushing more casino related web sites, Live Casino also focuses their efforts on growing their newsletter list (while incentivizing with bonuses) and also growing their social following on Facebook, Twitter and YouTube.

At the end of the day, it doesn’t matter if you are promoting online casinos and gaming or creating a blog that is focused on how to improve your writing… the basics of user navigation and giving the site visitor what they want is the same.

As mentioned, online gambling is one of the most competitive and expensive niches to be in. If you ever wanted to see highly attractive and monetized pages, they are definitely worth spending some time on!

About Zac Johnson

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on


  1. HI Zac,

    Nice points and review, It’s essential to give user friendly experience to your visitors on your blog, only then you can impress them to take action that you want.

  2. Good to see that you have taken a example of casino site and shown that it is a role model to reviewing sites. I like your approach.

  3. Hi Zac,

    Loved your tips! The way you have dictated the whole concept of reviews sites by taking example of Casino site is very impressive. I truly enjoyed reading the points. At the end, I believe you need to give the visitors perfect review about the products or services in order to make them visit your site again.

    Thanks for sharing!

  4. how to sell my car says:

    This helped improve my blog how to sell my car
    and i m sure others would take advantage of this

  5. Thank you for your articles.. continue writing dude

  6. Hi Zac,

    I’ve recently launched a review site and I think I’ve already implemented most of your points, easy navigation, user friendly environment are a must for every site.

    One of my pet hates is a site over run with ads ad popups


  7. The most difficult part of any site is getting traffic. A small but good converting traffic is better than getting thousands of useless hits.

    • I couldn’t agree more… whats worth getting thousend visitors if you earn no money, if you can get a few hundred and earn couple of hundred dollars..

  8. Something that also needs to be stressed when dealing with review sites is that they are a lot more effective if there is also visible content on the website. For example, try creating a niche blog that alternates between articles full of fresh and unique content with product reviews for affiliate products. I think that the combination will be more successful than a site which is purely reviews.

  9. Hello Zac! Designing the site correctly (ready to accept – guide & inform the visitor) is very important. What helps here is to know exactly your ideal visitors/customers. It doesn’t matter to just bring more traffic if the visitor doesn’t see what he really needs to see! Thanks for sharing this useful information.

    John Mak

  10. Zac, nice post and thanks for using my company’s website as an example. Really appreciate it, and it’s always good to see we’re doing a good job! Thanks!

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