Bloggers are a sensitive bunch. I should know – after all I am one.
We’re egotistical (why else would we think the whole world wants to hear what we think?) and we’re not great at working with others (why else would we do a job that doesn’t require us to put on pants?) and as such we are easily offended when we get e-mails out the blue taking up our precious time and telling us what to do.
And this is bad news if you’re one of those people who are trying to get a link or a guest post published on someone else’s site – because it means that more likely than not your request is just going to annoy them and get deleted.
Unless you go about it the right way that is.
So let’s look at some tips to help you with that…
I’m not encourage you to say mean, personal things – because obviously that will only make you more likely to insult the blogger you’re trying to woo. What I mean by being personal then is to forget those auto-generated messages that some spammy-SEO types send round and instead to spend time reading their blog and to then make it evident that you’ve done so when you write to them.
That means writing their actual name, commenting on their blog, and then addressing why your content or a link to your site is a perfect fit for them. Tailor your approach to fit your chosen blogger and you’ll be much more likely to be successful. If it’s a guest post you’re after then better yet you should write a guest post that actually responds or follows on from a post or article they already have published on their site.
Of course though there are only certain blogs that you can realistically tailor your requests for. You won’t have any luck if you have a bodybuilder site and you’re trying to get a link on a website about insurance because it’s just not a natural fit and it will look as though you haven’t spent any time looking at the site you’re targeting, which is insulting.
Don’t Presume or Badger
As a sensitive blogger myself I can tell you one of the things that really winds me up when I get it in my inbox – and that’s being told that they’ve ‘gone ahead and posted a link to [my] site’ on theirs, or that I should ‘respond ASAP’. These people want something from me, and yet they have the gall to act as though they can call the shots.
Don’t be Picky
Likewise I don’t like being told not to use ‘nofollow’ or to keep the ‘exact keyphrase’. If you’re punching above your weight trying to get your link onto someone else’s site then you should be happy with what you get. Most of the time they won’t include the nofollow and they know that you want the exact wording – but if they don’t that’s their prerogative and you should be happy you got a link there at all.
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Mike is a well-known seo blogger. He has written an article on how to get on the first page of google on one of his blogs which has garnered many positive responses from his followers. He is an internet marketing consultant by profession.