So, you have big dreams of running a successful blog, with mobs of adoring readers? It’s not easy, but it’s probably not as tough as you think, either. You need to be willing to spend a good amount of time identifying, understanding, and communicating with a community that has a specific interest.
And not just through your site, either. You actually have to figure out where they gather and share their thoughts and opinions on their interest. In the world of blogging, this is known as a niche. So, how do you pick a niche to write about?
You’ll get to that shortly. First, you need to plan your blog, and then you need to blog your plan. All this really means, is that you have to you need to dedicate time to writing for your blog, and then actually sit down and do it when you’re supposed to. You should dedicate 30 minutes to an hour for each session, depending on how fast you type.
So what about picking a topic?
Look to Your Self and You’ll Find a Niche
What are you interested in? What do you find yourself spending an inordinate amount of time reading about on the internet? What do you like to do in your spare time? Ask yourself these questions, and you’ll have a pretty good idea of where to start looking for a niche.
Are there any social networking groups, forums, chat rooms, or message boards that you participate on? If so, you can easily find out what other people interested in your niche are wondering about. What kinds of questions pop up on a regular basis? These are great topics for “newbies” just getting into it, and can form the basis of at least half of your content.
What do your more advanced peers want to learn within this subject? That will give you even more ideas about what you can share on your blog. But, are you absolutely certain that anyone is going to read it?
Is Your Niche Viable?
If you’re going to dedicate a substantial amount of your time to creating content for your blog, then you need to make sure that there is a substantial number of readers available. If your hobby doesn’t have any chat rooms, forums, or social groups where you can gather with others who are interested in it, this might be a bad sign.
It doesn’t mean all hope is lost for this niche, though. You can use your favorite search engine to see if people are looking up this topic. After all, there are several embarrassing problems that could make up viable blog topics. There might not be too many forums for things like dealing with chronic yeast infections, but there definitely are a bunch of people who have a personal interest in reading that sort of thing.
How do you know? Look it up on Google – try searching for “how do I get rid of a yeast infection?” How many results do you see? Notice that Yahoo! answers item in the results? Hop on the Google keyword research tool to do even more specific research.
Take your time figuring out if your niche is viable. The more narrow and specific it is, the more likely it is that you can build a blog that gains some traction and can lead to the kind of success you’re looking for. If you rush it, there’s a really great chance that you’ll end up wasting a lot of time.
But what if you don’t have any hobbies or subjects in which you feel you’re qualified enough to write? Don’t worry about that – you can become an expert in any topic you want in a matter of days. In the next part in this series, you’ll find out exactly how.