A quick search online will reveal tens of thousands of blogs discussing the merits of various SEO techniques. The widespread availability of such information is one of the reasons that SEO remains so accessible.
Unfortunately however, such freedom of speech does come at a cost. Not everyone that talks about SEO knows what they’re talking about.
Should you find yourself looking to learn a little more about SEO, learning who not to listen to is therefore a vital first step to take. Here are ten examples of the kind of SEO advice that you’d be mad to listen to.
Pagerank is Important
One of the most common myths surrounding SEO is that Pagerank is something you need to worry about. Does Pagerank affect a sites ranking? Yes. Does it have much of an effect? No, it’s just one factor out of over two hundred.
Worrying about your sites rankings makes sense, worrying about your sites PR is a complete waste of time. Only the former affects how much traffic you get.
Meta Tags Matter
Meta tags are another factor that you don’t need to worry about when trying to boost your sites ranking. While title tags are obviously important, meta tags have long been forgotten about by the search engines. Spending your time optimizing them is therefore not to be recommended.
The Best Backlinks Come from .Edu and .Gov Sites
Because so many of the most respected websites in the world end in .edu and .gov, many webmasters have started to believe that the extensions have some sort of magical SEO powers.
Contrary to popular belief however, a .edu or .gov backlink is only as valuable as the site that’s actually on it. A worthless backlink is a worthless backlink regardless of its extension.
The More Words, the Better
Adding quality content to your site is obviously an important part of SEO, but past a certain threshold, word counts are largely irrelevant. Many webmasters believe that the more words they pack into an article, the better, but this is actually completely untrue.
Using five hundred words to say something that could be said in two hundred words isn’t going to help you rank. Using too many words leads to nothing but bored readers.
Linking to Authority Sites Will Help You Rank
Many webmasters believe that they can boost their sites ranking by linking to authority domains. Unfortunately however, on closer inspection, the theory completely falls apart. If it were true, any site could climb up the rankings by simply linking directly to Google.
The only way that linking out to another site can help you rank is if you link out to relevant content. In doing so, you’re helping your readers and in turn, gaining Google’s trust. Linking directly to Google.com doesn’t have quite the same effect.
Blog Commenting is an Effective SEO Strategy
If you’re running a blog, blog commenting is an effective way to reach out to other bloggers in your niche. High quality comments on high traffic sites can also lead to a nice boost in direct traffic. In terms of SEO however, the effectiveness of blog commenting tends to be somewhat limited.
Posts on high quality blogs tend to receive hundreds of comments. And this means that the SEO benefit of any comment that you leave is going to be diluted hundreds of times. Can blog commenting help your site rank? Yes. But is your time better spent on other SEO techniques? Definitely.
Some SEO Companies are Endorsed By Google
When an SEO company says that they are endorsed by Google, this is actually code for we are going to try to rip you off. Google never has, and never will, endorse an SEO company.
Some SEO Companies Can Get You Guaranteed Rankings
Another bogus claim made by many SEO companies is that they can somehow guarantee certain rankings. Unfortunately, unless they happen to work for Google, guaranteed rankings are something of a fantasy.
There are simply too many factors at play to ever guarantee anything for sure. Even the most talented SEO gurus in the world don’t reach the first page every time. And if you take a look, you’ll notice that they never claim to either.
Smart Webmasters Use Black Hat SEO
In many cases, black hat SEO is capable of getting you to the first page of Google faster than white hat SEO. Unfortunately however, the benefits of black hat SEO are only ever experienced in the short term.
In the long term, sites that benefit from black hat SEO are eventually penalised and end up worse than when they started. White hat SEO might be slower but when you get where you’re going, you actually get to stick around.
Ranking is Everything
SEO can help you rank in Google and ranking in Google can help you to make money. These two facts are indisputable but many people get them confused. Ranking can help your site but only if your site actually has the goods.
In other words, if your sites design is confusing and your content is barely readable, it doesn’t really matter where you rank. Don’t put all of your eggs in the SEO basket.
Jeff Pearson is the owner of a well-known seo company in montreal. He is also an avid blogger and keeps blogging about topics related to seo on his blog.