Marketing your Blog Offline

QR Codes

As bloggers, it is easy to become complacent with our marketing strategies. Often times we limit our advertisements to online platforms (search engines, forums, social media networks, etc.).

If you want to diversify your audience, you must learn to diversify your means of advertisement. Are you only known online or is your presence known offline as well? Have you explored the many offline options that are available to you?

Some commonly overlooked forms of advertisement are t-shirts, hats, coffee mugs, refrigerator magnets, etc. When advertising your blog or your brand in general, the trick is to try to give people things that they will not throw away. In addition, if you advertise on things that people need they will see your blog’s name whenever they use these things.

In order to get ahead in any industry, especially blogging you must be proactive. We live in a technological world so you must always be ready for change.

There is a fairly new form of advertising that marries the technological world with a more traditional form of advertising called a QR code. QR codes are becoming increasingly more effective in terms of advertising.

A QR code is a special bar code that consumers can scan. After scanning the code, they will go directly to your blog. These codes can be placed in books, newspapers, etc. this is a great form of advertisement because your audience can learn more about you and your blog without having to write anything down. All they have to do is scan your blog’s QR code via their smart phone.

There is also a way to advertise through businesses. For instance, if you offer a restaurant 1,000 free napkins for their use, you can put your blog address on those napkins and essentially all you are paying for is the cost to print the napkins. The restaurant gets free supplies and YOU get “free” advertisement, it is a win-win! This also works for other restaurant (or other business) supplies. You can try things like place mat ads, cups, stationary, etc. Keep in mind that you can also place your blog’s QR codes on these forms of advertising as well.

Whether you decide to market your blog on or offline, remember to diversify. Do not put all of your eggs in one basket. While you do want to appeal to your target audience, you should always find a way to attract a fresh pool of readers.

Happy blogging!

 

Photos used courtesy of:

FreeDigitalPhotos.net
Salvatore Vuono

 

About M. S. Johnson

M.S. Johnson is a writer and blogger at Smack Press. She holds a BS in criminal justice. She writes for various organizations including 'Social Elevation' and Sisterhood of the Traveling Divas.

Comments

  1. Totally Agreed. Even i tried some of them and got good results. I used QR code on my bikes number Plate

  2. You are spot on. However, many bloggers don’t treat their blogs as businesses. In other words, they don’t have a business that their blogs are meant to speak for. That’s what causes this online-only mentality. I’d like to add one point to anyone who intends to use offline advertisement: Make sure you find out where you ideal prospect hangs out. Just as you won’t submit a guest post on certain blogs if you want great results, so also you shouldn’t advertise in certain places or to certain people if you want to get fantastic results (and NOT give offline advertising a bad name).

  3. A friend of mine does a monthly postcard mailing that includes a quick tip from her blog and the blogs QR code. People are often more apt to read and keep a postcard versus other types of direct mail. And it works for her because she has been doing it for over a year.

  4. Thanks for the sharing,
    This is new knoeledge for me.
    How the create the QR code for promote our blogs?
    Thanks.

  5. many bloggers don’t treat their blogs as businesses. In other words, they don’t have a business that their blogs are meant to speak for. That’s what causes this online-only mentality. I’d like to add one point to anyone who intends to use offline advertisement: Make sure you find out where you ideal prospect hangs out. Just as you won’t submit a guest post on certain blogs if you want great results. Free Ultimate Songs Download Site

  6. Agreed with your points, No need to put all your eggs in one basket. For your website no doubt online marketing is essential but you can’t underestimate offline promotion, as it also helps you to target relevant audience and getting exposure.

  7. Awesome post you have here, great insights. Thanks for sharing. Regards

  8. Stickers are a good one, I think. People might put them about their office and see them at arbitrary times for a reminder. Unique and inventive company cards are always a plus; the more unusual ones I have found over the years I keep. I used to collect individualised match boxes from bars when I was a student (something bars seem to have stopped doing) and if I ran a pub this is one of the first things I’d do! Never mind the expense.

    • Those are some cool ideas. Some businesses stop doing certain forms of advertising because they feel they do not work. What they fail to realize is that the form of advertising may just need to be updated. For instance: what if the bar put the QR codes right on the match boxes?

  9. Great tips to market your blog offline.Create the QR code for promoting your blogs is a very new thing for me.

  10. Thank you for sharing these information. Many great things can be done with QR code. It’s great! Thank you! Keep more such posts coming.

  11. Offline marketting using QR codes is completely new concept.Can you describe a little bit how we can take advantage of it?

  12. I never thought about free napkins, that is an excellent idea. Those QR codes are designed for a tech world.

    I wish I could put my QR code in front of 1,000′s. Great ideas.

  13. Great Info mate. As unique as It can get.
    I have also read somewhere creating controversial article and then be talked about. Does that really help marketing blog offline? Certainly it will increase traffic though.

  14. it depends whether you need offline advertising or not. If you are running a business website then you must create your offline identity to boost your business. otherwise i don’t think any tech , make money and blog tips should focus on offline advertising
    and Napkins ideas is great. and unique one i think. Definitely it will help anyone business to grow

  15. offline marketing is still very important and goes a long way to boost traffic and revenues. Over a period of time many of the website/business owners have reduced their efforts on offline marketing but if done the right way offline marketing can be a big game changer for your business…..

  16. You have great information, Offline advertising can be effective, if you want to do this, make sure that you have a quality post to make it appealing to your audiences.

    It’s a nice post indeed!

  17. Hi Johnson,

    It’s a great blog post about offline marketing. We just forget about offline marketing but offline marketing also helps user to keep remember about ourselves.

    Thanks for sharing this awesome post.

  18. We’ve started getting into QR Code marketing, it’s used a lot in Restaurants now.

  19. Good Idea, i think i should follow your method.
    Need more promotion to increase my blog traffic.

  20. This blog post is excellent probably because of how well the subject was developped. I like some of the comments too though I would prefer we all stay on the suject in order add value to the subject!
    background investigation

  21. I like the idea of QR code, this is something new and can be quite effective. Thanks for explaining it and its usefulness.

    Julia Spencer’s recent post.. Likes and Recommendations: 4 Must Use Facebook Plugins

  22. Qr code is an awesome tool to promote a site offline. Posting QR code at every public places attracts the mobile users to scan and this builds the fame to our site.

  23. I am really inspired with your writing talents as smartly as with the structure in your blog. Is this a paid subject or did you customize it your self? Either way keep up the excellent quality writing, it is rare to peer a great blog like this one nowadays..

  24. I think I am a bit behind in technology, how do you create a QR code? I just about to advertise in a Golf Course Magazine in Sussex for my Car Detailing business. I think a QR code in the advert would be a great idea

  25. What a great idea. I am much more familiar with off line marketing than on line. Guess I’ll be printing tee shirts for a while. Thanks for motivating me:-)

  26. This blog post is awesome maybe because of how well the subject was developed. Nice.

  27. Intelligent idea . Offline marketing using QR codes never came to me as most of us primarily focus on online ways to ameliorate . Thanks for highlighting the benefits of diversifying marketing of blog

  28. You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant.

  29. Love the idea of the QR code, M.S.! Would you recommend the code to point to your main blog URL, or the opt-in page? I’ve seen QR codes used in different ways, and I’m curious of what people found useful :)

  30. Great article, thanks. It is crucial to integrate both your online and your offline marketing. That way you get more bang for your buck. Offline business sometimes forget about online marketing, or they just don’t know how to get started. Online businesses end up hiding behind their computers, forgetting there is a whole world of offline marketing out there that can help you spread your message…

  31. I am one of those who’s not an offline marketer. I think it’s a great idea but for me, I prefer to be online only as that’s just the medium that feels good. I think QR codes are brilliant and if I find that they work for me and my goals, I’ll use them. Brilliant post!

  32. Thank you for the share.

    Jack.

  33. This blog is awesome because the stuff here is every informative. Thanks for sharing your information about offline marketing of blog. Offline marketing is really very important but I prefer online marketing.
    Thanks

  34. Masooma Kazmi says:

    I am glad to find out this informative blog.Thanks for sharing your information about offline marketing of blog. Offline marketing is really very important and necessary for a blogger to get huge traffic.
    Thanks

  35. I simply love the idea “offer a restaurant 1,000 free napkins for their use, you can put your blog address on those napkins” :)
    I was thinking about some sort of off line advertising for my local sites, but that was T-shirts, not napkins :)
    Napkins is a great idea, and I do have few friends owning small restaurants. I guess some printed pencils for the post offices, will do the job too.
    Cool tip. Thanks.

  36. I always promote my blog Online but i can say doing the mouth publicity of your blog is also good.
    I can also try it and other offline methods.

  37. I’ve never tried any means of Offline, marketing. But I’m seriously thinking about printing T-Shirts and Coffe-Mugs and Stickers. Can you also recommend some online services to get things printed?

  38. What a great post ! you have mentioned very useful ideas here it is really helpful ,thanks

  39. dating sites says:

    I am one of those who’s not an offline marketer. I think it’s a great idea but for me, I prefer to be online only as that’s just the medium that feels good.

  40. Marketing offline is a good idea. offline marketing works great and can give you great direct traffic and in the age of panda and penguin its good to get a good direct traffic.

  41. Ya! I agree with the author. Marketing our website offline works for sure but it depends on the techniques we use to promote.
    #The quality methods drives quality traffic.

  42. These are some other points to market ur blog offline:
    Guest lecture
    Teach a class
    column for a newspaper or magazine

  43. Agreed… Even i tried some of these and found them very much beneficial….
    Thanks for sharing the detailed information about this…

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