In the current times, the best way to do SEO is by having quality content. In the past, one only needed to get high quality links to their sites in order to get a good page rank, but several search engine algorithms have reduced the importance of such links. However, this does not mean that links are not important when you are doing SEO.
While it is advisable to concentrate on content in order to get a good page rank, it is also a good idea to dedicate some time and effort to getting high quality links as well. The only difference is that while in the past it was possible to get such links through dubious means such as link farms, today you have to be very careful about the kinds of links you get since they may end up reducing your rank.
The key to making sure that you get quality links is by making an effort to have other people link to your site. There are many ways of doing this, but the ones below are some of the most effective.
Make sure that your content is educational or factual
People who have blogs and other sites are far less likely to link to articles that are subjective, unless they are very good. This means that if you are looking to get many links from some of your readers, you are better off making sure that your content is educational and factual. This way, they are more likely to link to it since the information will be more reliable, meaning that they will want to use it on their websites.
Promote your content
These days, there are so many tools at your disposal that you can use to make a site more well known. For instance, you can try to use social media to promote some of the content on your site. If it is content that is in particularly high demand, you can be sure that there will be people who will find ways of linking to the article. Of course, for this to happen, you have to try as much as you can to ensure that the content is well promoted. This can be done by making sure that you share it with as many people as possible, who can then share it with other interested parties.
Exchange links with other people
You can also try to exchange links with other sites as well. This is an old method of getting extra backlinks, but it still works as long as you know how to use it. You only need to find a site that is of good standing, and then link from your site to it. You can then ask the owner of the site to do the same for you. In many cases, it may be necessary to do the latter first. When you ask the site owner whether you can exchange links before you start doing so, you will save yourself a lot of hassle. For instance, if the other party were not interested in doing so, you would simply move on and find other ways of getting the links.
Strive to offer quality on your site
When your entire site is informative, easy to use or even just entertaining, people are bound to link to it of their own volition. This is the best way of getting such backlinks. As long as you concentrate on making sure that you offer nothing but the best on your site, you can be assured that more and more people will try to link to it, thus improving your page rank.
In summary, getting backlinks is still a good way of increasing your page rank when doing SEO. However, unlike in the past when you could do this through the use of facilities such as article directories, you may now need to make sure that the links you get are more organic if you are to benefit from them. The best way of doing this is by making sure that your site has so much to offer, that other people find that linking to it will be of benefit to them. The above are just some of the ways in which you can do this.
Mark is an SEO consultant by profession. He helps upcoming entrepreneurs by giving them advice on how to get on the first page of google via his blog.