Whenever there is something going on in the news, you can almost always create some sort of blog post around it. Sometimes posts like this do have a shelf life, but they’re usually worth it in the end. You don’t want to force a cheesy connection onto your readers, but doing your best to show that you are paying attention to the news and what is going on around your readers is important.
A few of the benefits to this strategy include:
- Draws in readers. If a reader sees a heading that has something to do with what is going on in their lives at that moment, don’t you think they’ll be more likely to click?
- Creativity. This is yet another reason your readers will want to click. People will be able to see that your blog is capable of being creative and taking a business spin (or whatever the niche of your blog) out of the news. This is also a great opportunity to improve your local SEO by focusing on local news.
- Easy to create. This is one of the quickest ways to come up with a blog topic. In many cases, trying to think of some sort of a connection will help you create a thought you’ve never had before. In other words, it’s usually easy to create.
It’s usually best if you can somehow tie in the worldly event to your niche, but even making a small connection will help you grab the attention of your readers and help keep your blog relevant. Below are some posts that I’ve written along with some of my favorite posts that brought the news into the article.
Top 6 Favorite Blog Posts That Bring in the News
Below are three posts I’ve written that illustrate how you can create a blog post out of the news. You will notice that the articles aren’t about what happened. Instead, they look at the situation and try to determine what marketing departments can take out of what happened.
- What the Southwest Power Outage Can Teach Us about Security
- What Every Professional Can Learn from the Penn State Debacle
- Green is the New Orange This Halloween
For some extra reading, check out some of these other posts that I’ve always felt were creative in using the news:
- Four Lessons from Brand Managers From the Race for the White House
- Hurricane Business Preparedness: Do You Have a Plan for #Sandy?
- How Social Wellness Is Affected by the Job Market
As a closing note, I think it is important to mention that you want to be sensitive. Something like hurricane Sandy has been devastating, so you don’t want to create a blog post that makes it seem like it’s nothing more than a great way to write a blog post about how to be prepared for a power outage. If you want to tie it in somehow you can certainly make it happen, but be sensitive in your article and explain your true thoughts about the story.
Do you have some great posts that tied into the news at the time? Share them with us in the comments below!
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