In Part 2 of Why Using Tactics As A Freelance Writer Is Important we looked at three important objectives of your publications as a freelance writer:
1.) identifying the need or want of your target audience, then
2.) you need to focus on the perfect solution to satisfy that need or want and lastly
3.) you need to steer your reader into a sincere and honest Call To Action which simply means that you need to tell the person what you want him/her to do next after reading your masterpiece.
In Part 1 of Why Using Tactics As A Freelance Writer Is Important I went into identifying and targeting your one person you need to write for.
This part, part 3, holds close relation to Part 1 and finding your ideal and laser-targeted person. I want to delve a little deeper into the importance of narrowing down your niche and focusing your article or publication on a refined or fine-tuned subject rather than writing into the air so to speak.
Being a freelance blogger writing in more than one niche you might think that I am not practicing what I’m preaching and I can understand why you could possibly think that.
For the purpose of this post the idea behind narrowing down your niche and focusing on your target audience and their specific needs are article- or post-specific in that sense. As a freelance writer, you write for different niches to different clients. Specializing is the ideal but many prefer to have at least a couple of passionate topics or niches they like to write about.
Regardless of how many niches you prefer writing for, this is your purpose, your
job passion and there is nothing wrong with that. Of course there are exceptions and limits to the rule as you always need to have good knowledge of what you are writing about and when you ARE indeed passionate about a certain topic it justifies the reason to write about the topic even more so.
“The key is to keep each
articlemasterpiece focused and targeted at meeting a specific need and generalizing when writing in a specific niche for that article should be avoided as far as possible.” – click to tweet
This is of course an opinion based on experience and there are no set rules according to any state law with a conviction and sentencing procedure should you not adhere to the
As keyword research is not within the scope of this article, I have to mention that it has been proven over and over that longtail keywords perform better than their counterparts.
NOTE: – Did you notice what I just did there in the previous paragraph? If I were to go into keyword research in that paragraph, I would have more than likely got your mind steered into the direction of another topic/niche which is exactly what you need to avoid at all costs when you have a specific Call To Action and purpose in mind for the article you’re crafting.
Why Do You Need To Aim At Keeping Things Focused?
Apart from an SEO perspective and many other reasons I can think of why it’s imperative to keep your publication focused at a specific topic or need to be more specific, as a freelance writer one of my most important reasons for the above is that I know how easily I get distracted when too many ideas or points-for-thought are provoked at he same time.
Sometimes it can take me much more time than anticipated or what it really needs to take me to finish reading a certain article or any other form of information piece. I tend to have a lot of interests in a lot of areas and when I read something I don’t fully understand but I know it interests me, it will almost haunt me if I don’t go and find out more about it immediately.
As a writer, this is exactly why you need to avoid trying to squeeze too many thoughts into one article. There is a saying which I keep reminding myself of whenever I am writing and especially when editing afterwards. I have to concentrate constantly not to fall into the same trap. It goes in the lines of the following:
“Give your readers too many options and chances are they’ll end up not making a decision between any of them when you need them to.” – click to tweet
That is simply brilliant and I know that is nothing but the truth – I am living proof of that theory.
As mentioned earlier, I know there are most definitely a gazillion other reasons why narrowing down your
niche article, blog post, report, eBook or any other digital information topic but I would love to hear what you as fellow bloggers and possibly freelance writers do to keep things targeted and why you think it’s important.
Share your ideas with us in the comments below, will you?
As always, it’s been a pleasure to share another part of my mind with you guys; I am looking forward to writing the next part in the “Why Using Tactics As A Freelance Writer Is Important” series!