This is part 2 of the series “Why Using Tactics As A Freelance Writer Is Important” and in Part 1 we looked at identifying your target audience which is an essential element and ingredient of any successful publication, whether it be an article, blog post or a longer piece like an eBook for instance.
In this part I am going into a bit more detail about the three most important objectives of those types of publications.
The Need Or Want
When you have done your research for your article or blog post, you most likely found your topic by looking at what people currently need or want with relation to your chosen topic. You may have decided to write about your chosen topic because you might have a personal interest in it, perhaps having the same need or want which then became your topic of choice.
At this point in time you know the need is out there for your topic. Your first objective in writing your blog post or article should be to emphasize the specific need or want to your reader, ensuring your target person is able to relate to and resonate with whatever it is that you’re writing about. You want to create a personal connection with your reader with this objective, making them feel that they are not alone and that there are indeed others whom are experiencing the same issue or require the same solution.
They. Need. You. To. Understand.
The Ideal Solution
With this second objective of your masterpiece, it is time to create the desire or longing for a solution to whatever the need it is that you are writing about by highlighting what the ideal solution would be to said need or desire.
For example if your reader is looking to lose weight around the belly within the shortest possible time doing the least amount of physical exercise, and behind the scenes you have either developed or found a solution that will achieve your reader just that, then this is where you want to make your reader aware of this ideal or perfect solution you have, whatever it might be; a product you found that really works or a quick piece of practical advice you have tried and it worked.
There. Is. A. Solution. And. You. Can. Give. It. To. Them.
Call To Action
In internet marketing a Call To Action or CTA usually refers to the step where you have to open your wallet and take out your credit card as you are about to buy your perfect solution. However, a “call to action” in terms of article writing simply refers to the step you want your readers to take next in order for them to get the results that your ideal solution above promises. In other words, the third objective of a blog post or article should simply tell the reader what to do, where to do it and what commitment is required in order to do it, regardless if it’s physical or financial.
Ensure this step is clear and as simple as possible for anyone to follow.
Since I am convinced that there are some creative geniuses among you guys out there, I know you have other elements and objectives that you’ve found to be working best for your audience and your writing voice. The rest of us would absolutely love to hear your creative ideas and suggestions you might have in this regard, so please don’t be shy and share them with us in the comments below.
I have not written Part 3 of this series yet and although it is due to be published within two weeks from now, an amazing idea just came to mind. Would you like to be part of it?
Is there anything specific that you would like me to discuss in Part 3 of “Why Using Tactics As A Freelance Writer Is Important”? Feel free to share your ideas with me in the comments below and depending on how easily we can manage it, I might even mention your name by using your question in the next part of this series.
Until we meet again, successful and creative writing to you!