There are two types of guest bloggers, those who will look out for relatively easier guest blogging opportunities, try to meet the minimum requirements and get their posts published with a couple of links to their website.
And then there are guest bloggers, who’d go one step ahead and try to make the most of a guest posting opportunity instead of contending for a back link.
To be honest, if a back link is all you are aiming for, you are only extracting half the benefits, because if you can go one step ahead while choosing the blog and writing content, you can get so much more out of this wonderful opportunity.
To make things simpler for people looking to make the most of their guest posts, following are the five C’s of effective Guest Blogging.
Even before you start writing a guest post, you need to spend some time on finding a blog which is worth your efforts. Writing and proofreading a quality post will take quite some time, so you should be going for the best available platforms in terms of exposure and link value.
Knowing that relevancy has become an important factor, you need to find good blogs with some kind of connection or thematic relevancy with the topic of your website or blog.
For example, if your website is about maternity clothes, there’s no point writing a post on Samsung galaxy for a tech and gadgets blog. In case, you really want to go for a tech blog, you should be writing about something relevant, for example the best apps for parents or something like that … see the connection?
Next, you need to search for blogs with a thriving community. Blogging is futile without readership and for guest bloggers; nothing can beat the highs that you will get from receiving positive comments at your guest post. You want real people to read the posts, comment on it, and share it with their contacts at social networks.
Remember that just because a blogger boasts about high page rank or lots of unique visitors, doesn’t mean it has a strong community. So you should be looking for the indications like number of comments made on recent posts, Facebook likes, or the number of tweets that an average post is receiving at that blog.
Moving on to the content, once you have shortlisted some blogs where you would like to feature as a guest blogger. Don’t limit yourself by aiming for the number of minimum words stated in the guest posting guidelines; instead you should try to discuss each and everything about the topic that comes to your mind.
This will help you in a number of ways. To start with, the blog owner will appreciate a detailed post, and you will manage to get it published in next to no time, but more importantly, it will manage to catch the eye of readers and other bloggers because of its extensiveness. If you are lucky, they will link to it from their blogs or social profiles and that will prove to be the icing on the cake.
When you are writing a guest post, keep your target audience in mind. Instead of just typing away some words on a topic in an essay format, try to communicate and engage the audience. You can do this by keeping a casual tone, asking questions, sharing your personal experiences, asking for their opinions, and encouraging them to comment.
Last but not the least, once your guest post is published, keep going back to see if someone has made a comment and reply (even if the blog owner hasn’t threatened to remove your links if you don’t respond to the comments). Not responding to the comments is like a great opportunity gone begging because you have done the hard work and when there was time to reap the benefits, and make contacts in blogosphere, you simply refuse to turn up.