Blogging isn’t hard..
You just need to know what to do and more importantly what NOT to do.
So I came up with this post to pinpoint your blogging mistakes and we’ll also be discussing how to avoid them the right way.
Without much ado.. lets jump into the details
#1. Forgetting the importance of About page
Tell me frankly.. when was the last time did you open your about page?
If you know the importance of about page, you’ll certainly try to optimize it for the better conversions.
If your blog is being valuable to the readers, they’ll check out your blog’s about page sooner or later. More than 50% of the people who lands on your about page will love to take some action. Your conversion rates will TOTALLY depends upon your CTA (Call To Action).
What’s the better time to ask your readers to subscribing to your blog??
Put your opt-in form in your about page.
This is the single most important factor that can boost subscriptions in your mailing list.
Pro tip: Write your about page as you’re directly talking to your readers, not as a 3rd person. After all, you’re creating your own about page, not someone else.
Another tip is: talk more about your readers other than bragging about yourself.
#2. Taking long break from blogging
People vanish from your blog when you don’t publish anything for weeks in a row. The probability of forgetting your blog will be more when your blog is brand NEW.
So what can you about it?
Maintain a consistent posting frequency. Allow guest bloggers, write the blog posts well in advance and make your blog well organized.
These qualities will make you stand out from the remaining crowd. People will love those bloggers who’re COMMITTED.
#3. Rehashing the content
Rehashing the content = Plagiarism (my opinion)
Okay I agree, no one can create ultimately unique content. Even if you think you’ve unique ideas, they might be already discussed somewhere in the blogosphere, agree?
So what else can you do?
Show some freshness in your writing. Try to write in a unique way. This will make your readers feel that you’re something different from others. If everyone in your niche is writing in long blocks of content, you write in short paragraphs and viceversa.
If 99 out of 100 people are creating textual content, then focus on mastering in video or podcast marketing. All these small changes will give you drastic results in the long run. And you’ll thank yourself in the future for doing them now.
#4. Depending totally upon Google
Okay search engines are the best ways to bring quality traffic to your sites and SEO is a must. But do you REALLY think Google is favoring bloggers efforts?
Not at all.
Google is launching it’s weapons (like Panda, Penguin, EMD updates etc) to give the laser targeted search results to it’s users. We can’t blame Google for doing that.. since it needs relevant search results.
What can you do about it then?
Focus on building thriving audience around your blog. How?
Use social media sites, guest blogging and email marketing to build a better network around your blog. What else gives you success other than having a great network??
#5. Creating 2 or more blogs when your 1st blog is just taking off
Hmm… how about this??
Creating (or thinking to launch new blogs) when your first blog is taking off. How dumb is that?
When your focus is only on one blog, you’ll have more chances to make it popular. By creating too many blogs for extra income you’ll be kicking yourself. Moreover you can’t get anywhere having a bunch of blogs.
I’m not saying that you shouldn’t maintain too many blogs but when you’re new to online business, you must focus on ONE blog. And taking to the next level with your skills. Most of my blogging friends started 2 or more blogs when their very first launch taking off, but they totally lost their focus after creating too many blogs and they eventually did NOTHING from them.
So always make sure you’re going in the right direction. Always have a blogging vision.. that is how you can bring value to the blogosphere.
Over to you:
What mistakes did you make from the above? Or do you’ve any more tips? Please share them below. I’d be glad to respond to everyone in the comments section.