Professional bloggers aren’t exactly known for being happy with their lot. In their search for increased profits, they want more backlinks, more traffic, and better post ideas. They also happen tend to want those things as soon as possible.
Another popular item on the wish list of the average pro blogger is more RSS subscribers. Like the other items on the list however, more RSS subscribers isn’t always an easy thing to achieve. And considering the benefits of having a large RSS following, this is something that causes quite a bit of frustration.
Should you find yourself experiencing such frustration, here are six simple tips for getting your readers to sign up to your RSS feed.
Choose the Right Icons
RSS icons are a common sight across the blogosphere and because of this, many blog readers have grown a little numb to the sight of them. It’s therefore important to select RSS icons that are large, loud and generally attention grabbing. Due to their popularity, there is a surprising amount to choose from if you take the time to look around.
Add Multiple Icons
Though the most important place to put an RSS icon is arguably above the fold on your homepage, there is no law that says you can only have one. You should be generous when it comes to the number of RSS icons that you place across your blog. Your blogs sidebar is an obvious choice. Many bloggers also choose to place an RSS icon at the end of each and every post.
A common tactic employed by many bloggers to get more subscribers is to offer a free gift in return for signing up. This can be an effective tactic but it does require a little bit of thought regarding what you are going to give away. Don’t think that just because you’re offering something for free that people are automatically going to sign up. You need to come up with something that offers real benefit to your blogs target audience.
Another subtle form of bribery employed by many bloggers with great effect is subscriber exclusive content. The idea is simple, every now and then, you write a fantastic post and let your readers know that it’s reserved for those who subscribe. Provided you choose the right posts and you describe them in a tempting fashion, exclusive content is a highly effective subscriber boosting technique.
Count Your Subscribers
Though this is probably not the wisest move if you only have five subscribers, those with a few hundred are likely to seriously benefit from broadcasting that fact to all who visit their blog. Simply telling a visitor that a few hundred people have already decided to sign up is surprisingly effective at making him/her want to do the same thing. Many, many big budget marketing campaigns are based upon the exact same principle.
Get the Word Out
Finally, don’t make the surprisingly common mistake of assuming that the only place that you can market your RSS feed is on the pages of your blog.
- Blog commenting is just as effective at boosting RSS subscribers as it is for building backlinks.
- If you like to send emails complete with a signature, include a link to your RSS feed within that signature.
- If you have any Facebook fans or Twitter followers, ask them if they want to be RSS subscribers too.