The money is in the list ! This is what I always read – and it is always been said by popular bloggers. One of the most important things for those who want to earn money online is to “create a mailing list” .
Email Marketing is a strategy that uses electronic mail to promote products and services, build customer loyalty and drive traffic.
All this can only happen if you have your own mailing list, which is a collection of email addresses of all the people who are interested in your topics and want to receive updates via email. Subscribing to your mailing list should be voluntary and occurs through an opt-in form.
The subscriber, which is your reader, should not be seen as a mere source of income from your part.
The reader is the most valuable thing of every blogger: he must be treated with respect!
Be sure to always consider the rule of giving high quality content with constancy, which increase the value to your newsletter.
How to Create Your Mailing List
Having a mailing list is essential especially for bloggers, because it allows you to interact directly with your users and promote your products and services.
Many bloggers just wait to have a product to sell, before thinking to start and build their email list.
The truth is that NOW is the right time to create your own mailing list!
In this way, even if you create a product to promote in 6 months or a year, you will already have a loyal base of people from a good amount of time, which could be inclined to buy your product or service.
How to build a mailing list?
The best autoresponder services on the web are MailChimp and Aweber, which have different plans and prices, principally depending of your number of subscribers.
How to Increase Subscribers
First of all the opt-in that let your readers subscribe to your mailing list must be visible. It is essential that the filling form is clear and extremely accessible. Anyone who is seriously interested in your content should easily become a regular reader of your newsletter.
So pay attention to the design of your blog and find the best places to offer your newsletter. In my opinion, this is generally below the content and above the sidebar of your blog.
You should not ask too much in your filling form. The subscription to your newsletter must not only be clear, but also easy.
In the registration form just arrange the compilation of a few key areas. Generally you should only ask the name and the email address.
Forget about phone number or home address of your reader : you must keep in mind that the more information you ask the more you will increase the dropout rate of your mailing list form.
Think about what could be the incentive for your subscriber. If you want to rapidly boost your mailing list, a possible strategy is to give away something free to your potential contacts.
The choice of the gift is obviously made on the basis of your audience. Generally this is an ebook or an online tutorial. In any case it must be something attractive to your readers and who can encourage enrollment to your mailing list.
Do not waste your time or miss a chance to increase your subscribers. Apart of your blog, you can also promote your mailing list on your social media profiles or any other online place that you find interesting and profitable.
However, always be honest and transparent. Do not say that you will send out a weekly newsletter to subscribers, if you can not keep the promise.
And remember, send them only what is really useful and interesting and avoid to report things without appeal to your target.
How to Turn Leads into customers
Be sure to not waste the work done. After your strategy of creation and enhancement of your mailing list, your audience should not to be disappointed.
Be sure to send interesting content and do not spam with affiliate links or too many offers of your products and services. Give your audience high quality information and only from time to time, ask them to buy something, which they can find interesting and useful.
You have to remember that the money is NOT in the list, but in the relationship established with the members of your list.
These email marketing tips may help you :
- do not be boring and obvious – be different and original;
- provide excellent content, of enormous value;
- behave in an honest and direct way – do not be false;
- help people decide to want what you offer – instead of persuade them;
- use all available tools – audio, video, webinars and of course the email to communicate to your mailing list.
In few words, you should be human, as a friend which can be trusted or eventually as an authority person in your audience niche.
3 Simple Rules for Your Mailing List
1 . Create a list of targeted users
2 . Give high quality content
3 . Sell something from time to time.
Remember that you should start now to create your mailing list. In fact, many are unaware that :
• even a small targeted list can create a fortune;
• even if you stop to add new users, a good list can generate revenue for years, with good maintenance.
So what are you waiting for?
Be sure to start now your own mailing list and remember to join the WBB Exclusive Member List!