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How To Interview Your Way Into Blogosphere

By | Blogging

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Interview Your Way Into Blogosphere

As a start-up blogger you are learning probably more than you get done. When you get into things you soon find out that everything else can be perfect. You can have killer content, an amazing design, lots of things to keep a visitor stick to your site.

But all of those are worth not a single thing if people aren’t finding you, trusting you or see you as an authority within your niche.

This is not a post about traffic generating strategies but indeed a post about how you could conduct an interview with someone by using YouTube Video Interview Production to drive massive amounts of traffic back to your content.

In order to become seen as an expert within your niche, firstly you need to generate good flow of consistent traffic, no doubt about that. Next you need to prove to this traffic that you know what your talking about. You need to give them something they need. When you’ve done your homework properly you’ll already be in the right niche, having identified some loophole in a specific market you tapped into and you have a strategy on how to fill that loophole or solve the issues your target audience is dying to get answers for.

One way of doing all this, from generating insane amounts of traffic faster than most other things, giving people content that they actually want or need and then creating trust and credibility that is also better known as an authority within your specific niche, is to conduct interviews with existing experts and authorities other people are already familiar with. Especially your target audience within your niche.

What’s even more exciting is that you could do things a bit different by getting out of your comfort zone and do a YouTube Video Interview with a famous expert to keep things interesting and also to help you stand out from the crowd.

Yes, video marketing is growing at the speed of light and a lot more people previously too scared to move beyond their comfort zones are taping into this form of marketing after they see the success experts are already getting from it. The good news about this growth though is that it also grows the reach your interview will have as more and more people are going to YouTube for this kind of thing.

Benefits Of Interviewing An Expert Authority

Doing an interview with someone seen as an authority within a certain niche has many benefits. Probably the biggest one of them all is that a lot more people would more than likely be interested in your interview than if it was with someone less known. Unless of course if the newbie has just developed an alternative brand to Samsung willing to go head to head with Apple.

The other major benefit of interviewing an expert is that people would always be interested in seeing who you would interview next. They might be more than likely opting in on your newsletter, subscribing to your RSS feed or even follow you on Twitter and other social media platforms. Why? They would love to see more of what they’ve just seen. They were provided with value from other experts and chances are that you are more than likely to provide them with the same kind of value in future.

How Do I Interview An Expert?

Although the thought of contacting a famous person or an expert in any specific field may be rather daunting or intimidating to the average start-up blogger, getting to interview an expert is actually a lot easier than most would think.

When you learn a couple of things that involves interviewing an expert and carefully put them into place, I believe that getting an interview organised would be much higher on your priority list in future.

So how do you actually get an expert to agree being interviewed?

Just think about it for a second. Experts actually LOVE being interviewed! Why? Well, its added exposure to their brand. As simple as that. Having more people know their brand; there are tens and tens of all sorts of benefits in having more exposure to your personal brand, including increased traffic to your content, products or services, increased newsletter subscriptions, increased course sign-ups, increased product sales and too many more to mention. What right-minded expert wouldn’t want increases in the above? Not many; I can promise you that much.

So how did I conduct an interview with Bamidele Onibalusi from YoungPrePro.com by using YouTube Video Interview Production? You’ll be surprised at actually how easy it was…

I read an article he wrote for ThinkTraffic.net where he talked about how to get your freelancing career started as a blogger. I was inspired, hugely inspired and and started things off with designing my own “Hire Me” page and then soon afterwards thought about how he could inspire others just like me.

I simply contacted him via email, told him how he inspired me and then also briefly how I thought he could inspire a lot more like me. I told him about my idea of conducting an interview with hom by asking him a couple of questions and then doing a post on my site about it. At that stage I never even thought about using YouTube video for the project so I didn’t think about having a voice call with him for the interview, which if you can pull off, would be even more effective.

I soon after that sent him my questions and within a week had them all returned to me including a profile photo he had given me permission to use in the interview. The production of the video and slideshow I used to display the questions being asked to him then started and yes, the first thing I did when I was done, was sending him my thank you again for being willing to participate and then a link to the interview.

Next thing I received an email from him, having loved what I have done and told me about what he especially liked and he went even further to share the post with his thousands of followers on Twitter. The direct result was a huge traffic spike on that specific day to my site according to my analytics which even left the site with a more consistent flow of traffic after the excitement has eased off. Keep in mind this site of mine is just more than a month old now and gets an average of 90+ visitors per day since the interview with a current Alexa Rank of 656k at the time of this post. Not bad for me at all.

Doing an interview with an expert or authority of a specific niche, which should of course contribute to the niche you are in, opens up the world of opportunities of driving good amounts of traffic and in the end helping you achieve the goals you have for your content, whether it be any products and/or services or even just a hobby you’re offering.

I would love to hear what your thoughts are on this topic and would appreciate it of you guys could share it with the rest of us down in the comments section below.

As always, my best of writing and content marketing success to you!

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About Ruan Oosthuizen

Ruan is a professional blogger and freelance writer with a passion for freelance blogging. As a regular guest contributor to various authority sites, Ruan discovered that he can make a decent living as a freelance blogger. He has since launched Freelance.Blogging.Life.com and he excitedly invites you to follow him on his journey of becoming and living the life of a successful freelance blogger.

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Comments

  1. Sarah James
    Twitter:
    says:
    October 31, 2012 at 11:52 pm

    Thanks for sharing this informative content like this.Iam looking forward for your new updates.Thank you so much.

    Reply
  2. Perky Seraph
    Twitter:
    says:
    September 14, 2012 at 12:20 pm

    Very interesting post Ruan! I always wanted to read any post about interview and today I got it. I agree, taking interviews of experts can really bring huge traffic to our blog and its so much fun while taking an interview. Reading interviews is also considered in an entertainment! ;) Our Visitors/readers enjoy it!
    Perky Seraph recently posted..Apple iPhone 5 Preview – Features, Photos And PricesMy Profile

    Reply
  3. Aakash
    Twitter:
    says:
    September 14, 2012 at 9:39 am

    It is always hard to get started, especially with a new blog. It is very informative article and increase the knowledge.

    Reply
  4. 18degree says:
    September 11, 2012 at 3:39 pm

    Thanks for this advices. Awesome post
    18degree recently posted..Best Android Medical SoftwareMy Profile

    Reply
  5. Kichler Light Fixtures says:
    September 11, 2012 at 11:41 am

    It is always hard to get started, especially with a new blog. By interviewing a authority on the field you are writing about can definitely give you a little more credit in your world and also attract other readers that might gravitate to that authorities content.

    Reply
  6. Abhishek from seo sydney says:
    September 11, 2012 at 8:17 am

    thanks for sharing these tips, i think interviewing an expert can really go a long way in driving the traffic and can provide a good start to a new blog…..

    Reply
  7. Enstine Muki
    Twitter:
    says:
    September 11, 2012 at 6:21 am

    Hi Ruan,
    This is powerful and very educating article. I never thought of doing interview this way. This is going to be on my list of strategies.

    I have always seen interviews as one of the strategies for high traffic. I was so excited when Kiesha accepted an interview on my blog ;) Hope you will be around to check it when it gets published.
    Enstine Muki recently posted..Copy my blog commenting interactive method for more resultsMy Profile

    Reply
  8. Anton Koekemoer
    Twitter:
    says:
    September 11, 2012 at 3:27 am

    Hi Ruan,

    Great post – And yes , Especially when starting off in a new of a bit different industry and or niche one often times can use Interviews to build relationships as well as value through Linking and other SEO aspects.
    Anton Koekemoer recently posted..Using LinkedIn for lead generationMy Profile

    Reply
  9. Vijayraj Reddy
    Twitter:
    says:
    September 11, 2012 at 3:24 am

    Hello Ruan,

    This post is awesome and has a loads of information to be grasped and emulated. I do feel goose bumps at the very thought to approaching an expert for an interview. This fear is born out of respect. But, this interview option is definitely a super hit.

    Regards,
    Vijay
    Vijayraj Reddy recently posted..Why Do Currency Exchange Rates Fluctuate?My Profile

    Reply
    • Ruan Oosthuizen
      Twitter:
      says:
      September 11, 2012 at 4:07 am

      Yeah I know exactly what you mean, Vijayraj. The thought of approaching an expert can be somewhat intimidating especially if you think about the hundreds of other interview proposals they are probably getting, I mean what are your chances, right?

      The biggest challenge is just to take a step of faith and just do it. The worst that could happen is for them to say no. Keep in mind that anyone loves exposure and chances are they will gladly accept. As long as you have well-constructed questions and as long as you won’t be wasting their time, keeping things to the point; you should be just fine! ;)
      Ruan Oosthuizen recently posted..The Ultimate Guide To YouTube Video Interview ProductionMy Profile

      Reply
  10. Kenny says:
    September 11, 2012 at 12:14 am

    Talking about my ownself, I would surely be attracted towards a post that contains an interview video with some great personality or celebrity because it is very interesting and enjoyable to dig out stuff from these people and listen to their either biased or sometimes non biased views. So this will work out a great way to stand ahead of the crowd.

    Reply
  11. IGBALAYE OLAYEMI
    Twitter:
    says:
    September 11, 2012 at 12:01 am

    I think interviewing influencer bloggers can really help our site but you have to look for a perfect way to come across a better plan that will make the person really ready to do interview with you and you must also get a perfect question to ask so as to help your readers when they are reading the interview. thanks for sharing
    IGBALAYE OLAYEMI recently posted..Top 10 Bloggers You Must FollowMy Profile

    Reply
    • Ruan Oosthuizen
      Twitter:
      says:
      September 11, 2012 at 4:16 am

      I have to disagree slightly with you, Igbalaye. The biggest obstacle for most bloggers and writers that holding them back the most is trying to do things perfectly. This is time consuming and well, things won’t always be perfect. By this I don’t mean that your quality shouldn’t be top notch but the good news is, the more you do anything, the better it becomes and the more does the quality improve.

      I think if you can just take the step of faith and just do it, get it done, you’ll go a lot further. I would suggest you just go have a look at other interviews that interests you. See what type of questions get asked. Throw your owns mix into things and you’re set.

      When approaching the expert, just include what they have meant to you personally, what you think they could mean to others which is your motivation behind doing the interview in the first place and tell them how you plan to do it. That’s it, short and simple. No long essays that will take them hours to read through, simple and to the point, that’s it!

      Good luck and thanks for taking the time to stop by!
      Ruan Oosthuizen recently posted..The Ultimate Guide To YouTube Video Interview ProductionMy Profile

      Reply
  12. SEO Info Box says:
    September 10, 2012 at 6:48 pm

    Too true, I am learning more than I’m getting done. My to do list never seems to go down as every day another obstacle gets in my way and I have to learn something new, time consuming and hopefully worth it.

    Reply
  13. FreedomJackson
    Twitter:
    says:
    September 10, 2012 at 11:10 am

    Good job Ruan I like the first line, learning probably more than you get done. This is true.

    In my opinion, the interview is probably the most valuable piece of content that any blog can publish it is also probably the most difficult to get done. I would love to see much more interviews on all of my favorite blogs including this one.

    If you could interview any blogger who would it be? What would you ask them?

    I would ask Kesha from WBB,
    “What action did you take or task did you complete that you never wanted to or never thought you would have to do in order to make it blogging?” In other words what did you do outside of your comfort zone to gain success?
    FreedomJackson recently posted..Has Terrorism defeated America?My Profile

    Reply
    • Ruan Oosthuizen
      Twitter:
      says:
      September 11, 2012 at 4:28 am

      Oh my…If I needed to write down the names all the experts I’d like to interview in future and the questions I’d like to ask each one of them, we’d be reading this comment for the next year. Have you managed to go have a look at the interview I conducted with freelance writer Bamidele Onibalusi from YoungPrePro.com yet?

      I asked him a total of 13 questions if I remember correctly; was loads of fun although in future, if possible, I’d try and do voice/video interviews rather and see how those turn out. I think the click throughs and conversion rates would be a lot higher. All this is actually totally new to me (video production that is) and I am excited to see the results after some thorough experimentation.

      Thanks for sharing your thoughts and I am honored that you found it helpful!
      Ruan Oosthuizen recently posted..The Ultimate Guide To YouTube Video Interview ProductionMy Profile

      Reply
  14. Sam
    Twitter:
    says:
    September 10, 2012 at 10:24 am

    Love the idea of interviews. This is a great way to get some different kind of content on your blog, rather then a normal blog post. People love interviews about topics on your blog, but if you think outside the box, and get a different type of interview, you can offer that interview as a guest post. Anyway great blog.
    Sam recently posted..Should My Website Include a Terms and Conditions?My Profile

    Reply
  15. Latest Govt Jobs says:
    September 10, 2012 at 8:46 am

    Absolutely perfect writing regarding the SEO interview.
    Latest Govt Jobs recently posted..SSC Recruiting Junior Translators in (CSOLs)My Profile

    Reply
  16. Bhushan
    Twitter:
    says:
    September 10, 2012 at 8:13 am

    Long time ago when i give my 1st Interview I was failed Because Of some mistakes but After some time I have much knowledge and Know that i can easily pass some interview but after reading your post I can say that I am not good.You are too good.
    Thanks for showing this wonderful post.
    Bhushan recently posted..Travel Portal DevelopmentMy Profile

    Reply
  17. Aswin Vayiravan
    Twitter:
    says:
    September 10, 2012 at 7:47 am

    Many people think a successful blogger is a person who makes more money, but one should understand that money is only a by product of blogging success!
    Aswin Vayiravan recently posted..Top 5 Tips and Tricks for your iPhoneMy Profile

    Reply
  18. Neha
    Twitter:
    says:
    September 10, 2012 at 7:26 am

    There are many profits to get interview like you can engage that expert to your site for a long time.
    Second one is That expert will share that interview on Social Networks by which you can be popular.Like this there are more many benefits. So keep taking interview.
    Neha recently posted..Grade 10 – Science and Math ComboMy Profile

    Reply

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