SEO: Answers to Your Questions

A couple months ago, I started using the Qualaroo (formerly Kissinsights) box you see in the lower right hand corner of this blog.   I installed this feature because I wanted to get a better idea of the types of posts people want to read on this blog.

I set it up with the thought that I would take a look at the results whenever I needed to jumpstart my ideas for writing.  The first couple of weeks, I’d look at it – there didn’t seem to be anything that stood out.  Everyone kept asking for SEO tips – I’m thinking, aren’t there tons of these tips everywhere – this blog including?  What new information could I add?

I thought about it and since I hadn’t come up with anything new, I continued to ignore this request.  But then week after week, this same topic kept popping up.

So I’ve come to the conclusion that either people haven’t found what they needed or the tips that they’ve found haven’t worked.

I never pretend to be an SEO expert, but perhaps if I just share exactly what I do to optimize this blog, it could help others.  SEO encompasses  a great deal of information, so I’ve decided to address this issue in a series format that will address the various ways a blog needs to be optimized for search engines.

Let me first break down the various ways a blog needs to be optimized:

-          Whole-Site Level Optimization

-          Page or Post Level Optimization

-          Incoming Links (Off-site Optimization)

-          Social indicators

Today, I want to focus on the first of these:

Whole-Site Level Optimization

Optimizing your blog for search engines is not a one-dimensional thing.  There are many pieces that must fit together, and none should be forced.  I approach SEO like this:  I do the best I can, but I don’t let it control what I do.  I enhance things where I can, and leave it at that.

Here are some things to consider when optimizing your blog as a whole:

Carefully Choose Your Domain Name

Your domain name should contribute to your whole site optimization.  If you’ve carefully selected your name and it directly relates to one of the main keywords you want to target, then you’ve set yourself up nicely to begin ranking for that phrase.

Ileane Smith has done an excellent job with this – if you search “blog tips” you should see her blog, “BasicBlogTips.com” somewhere on the first page on any given day.  Imagine how much search engine traffic she must pull in from just this one highly searched phrase.

Carefully Choose Your Topics

As a blog continues to grow, if you’ve chosen your niche wisely, eventually you should begin to accumulate some recurring topics that tell search engines what your blog is about.  At this level, you want to make sure you use your categories and tags  when you write new posts to make it easy to identify the topics you want to target and rank for in search engines.

If you’re not getting much search engine traffic, it could be because your blog is all over the place and doesn’t really have a strong focus.  If one week you write about cars and then cheeseburgers the next week, it could be a sign that this aspect of your “whole site level optimization” is going to be weak.

It could also mean that you aren’t posting frequently enough on these topics.

Carefully Choose Your Blogging Platform

WordPress is by far the easiest blogging platform to work with.  The way it presents your blog’s content makes it easier for search engines to analyze and find what people are looking for.  It’s also versatile in that it allows you to add plugins that extend the function of your blog.

I use Headspace2, an SEO plugin that does those vague tasks for me such as dealing with meta tags.  It also makes it easy for me to add descriptions to my blog posts.

The great thing about Headspace2 is that if you failed to target the right phrase with your domain name – you can go in the settings and adjust your Home page’s title to match the main phrase you want to target.  Obviously, in order for this to work, you need to be producing content that addresses the phrase.

These are few areas where you can positively affect your whole site level optimization.  The things I’ve mentioned above are things that I’ve done for this blog.  They are things that I learned as I’ve gone along.   Obviously, I didn’t start out with all of these things in place, but as I learned new things, I made adjustments.   This blog still has more progress to make before I’ll be satisfied with its ranking, but as long as I see improvement, I’m happy.   Now, I get about 57% of my traffic from search engines.

I didn’t have the help of an SEO service, but you might find one such as LiftMyRank to be helpful.  They’ve also got a nice seo affiliate program, so you might want to check them out.

It may take some time before you start seeing the results you want, but your ranking should continue to improve over time if you stay consistent.

About Kiesha Easley

This is my blog - where I love to encourage bloggers. My hope is that you'll leave this blog with more than you came with; you'll learn something new or will at least be engaged and entertained.
In addition to teaching others how to blog, I'm also a college instructor who teaches students how to write for mass media.
I've guest posted on Problogger, DIYThemes and many others. I'm also the author of Highly Favored, a blog devoted to Christian inspiration & encouragement. Please follow me on twitter @weblogbetter or on Facebook.

Comments

  1. hi Kiesha, nice tips to optimize blogs, my most of traffic come from social media sites now i want more from search engines so i follow some of your tips and plugin.

  2. SEO isn’t a rocket science, just require good discipline, a lot of time and consistency. Well, there are about 200 signals that search engine use, but let’s not forget that some signals have more weight that the others.

  3. thanks kiesha for the tips. been learning bout SEO for a while now. certainly needs patience and sometimes frustrating when your keywords doesn’t generate decent traffic to your blogs.

  4. Hey Kiesha,
    thanks for your nice suggestions about the SEO. your domain name should be such that it contribute in Search Engine Optimization. Domain name should be related to your blog niche and it will help to raise your blog in search engine.

  5. To my mind, the role of SEO is becoming not as important as it was before. There are many thoughts about the fact that it’s even dead

    Julia Spensers recent post.. How to Act to Make Your Brand Facebook Page More Engaging

  6. HI I want to bring to your notice that when someone(me) clicks on the header ad of your blog home page cash donator make more with your blog it leads to an error page saying that this offer is not available. Please don’t waste yourblog’s most important space!

  7. I think choosing the right keywords is one of the most important parts of SEO these days

  8. SEO is the backbone of any blog so we have to understand that “what is seo?” & “how it works”?. This is a great article dedicated to seo and will help all the newbies to understand the seo. thanks author sharing such a great post here

  9. I agree that a well optimized blog gives better experience to visitors and there is more tendency to come back again. Selecting the domain is very tough task as too much domains are getting occupied in a single day.

  10. I agree with the authors point. And SEO is not just installing a SEO plugin and making link back for a site. It should be tied up with many components of the website like choosing perfect Domain, Chossing blog platform and many more.
    Thanks for sharing.

  11. Hello,

    Yes, the domain name should play a very important part in SEO. Choosing a keyword rich domain name really helps ranking better.

  12. Kiesha, I should tell that there are a lot of speculations that there will be a big impact on exact domain match sites with the next penguin update that is coming up soon. this will have a big impact on niche sites, however we still do not know the impact it would create to exact keyword match domains. like the way you segmented this article, would love to hear your views on how you can avoid the penguin update.

  13. Hey Kiesha! Thanks so much for “using” me as an example. It’s so cool to see my image right there under Darren’s. Remember when we first started blogging we never even dreamed such a thing could happen. I’m glad you and I supported each other all this time (and followed all of Lisa Irby’s advice too). It’s wonderful to have a friend like you in my corner. Thanks Kiesha. you made my day with this post!

  14. Kiesha, I have been planning this from past 2 months but did not have time to work on this strategy but after reading your post I was happy to remind myself about that. Yes, choosing a good keyword with high search volume as a domain name is the key to long term success.

  15. I think i made my mistake when setting up my car valeting business of not conducting any research on SEO not realizing how in depth it is. I purchased the URL using the business name instead of using my keyword. My only advise is read this site and many others and learn as much as possible first

  16. No doubt you can’t do with SEO when it comes to traffic generation. It sound easy but there are a lot to it if you really want to succeed with SEO for your site. what really matter most in SEO is the way you use your keyword because that’s what will be used to rank your post. also becareful when you are choosing your keyword and don’t over do it so as not to later affect your site. thanks for sharing this post

  17. to talk about SEO…if you’ve never thought about including links to published articles in YouTube videos, check out College of Content’s newest blog post on this topic :-)

  18. Thank you very much that you have decided to shre your experience with us as it can be really presciou. Your blog is very nice and your tips are valuable. I got real pleasure reading it.

  19. I’m learning about SEO, thank for your sharing. Please share more about it.

  20. Excellent post..
    Definitely we must carefully choose the topics.it should relate the blog category..thanks for sharing this useful tips..

  21. That is an awesome post. You have really layed out your points in great detail. Very easy to follow with good content. thanks for the share.

  22. Great tips Kiesha! Getting a perfect domain name for a preferred keyword, which is highly competitive, is really difficult. So I try and incorporate it in my homepage heading, which is not as effective but enough for me to boost up my rankings by a fraction. And you are bang on in regards with the consistency of topics, the main reason why personal blogs don’t rank high in search engines. WordPress is always the way to go in case of a blogging platform.

  23. Nice Seo i agree :)

  24. I remember a few years ago when I was first building sites and I just couldn’t get them to rank well. They looked great and I thought I had built them well around keywords and quality content. Turned out the theme I was using didn’t have any H1 or H2 tags at all. Everything was H3 or lower! I’m embarrassed to admit that it took me almost 3 months to realize this as I knew almost nothing about on-page SEO or HTML at the time. Luckily once it was fixed it only took a few weeks to increase my rankings substantially.

    So make sure you have a good blogging platform, a good SEO optimized theme, and a quality URL and you at least have a good foundation to build on.

  25. thanks for this wonderful post, really helpful….

  26. Nice Post on SEO. SEO is good for business but it take time to show the result but after getting seo benefit you will definitely get good and genuine traffic.

  27. If done properly Seo gives you good results but take some time but doing Seo now is not an easy task because Google changes their algorithm in very quick sessions that’s why we must learn new things every day about Seo to know the right techniques Kiesha you provide some very useful tips.

  28. Hi there. I completely agree with you. Blogging platform is as strong as blogging content.

  29. Hey Kiesha,
    thanks for your nice suggestions about the SEO.
    To my mind, the role of SEO is becoming not as important as it was before.

  30. Hmm, I agree … It is necessary to chose that platform which make our work easy. I guess WP is used by majority because it is too easy to use!

  31. That is an awesome post. You have really layed out your points in great detail. Very easy to follow with good content. thanks for the share.

  32. Very nice tips for those looking to come up on the top in SERPs! Requires patience and hard work though-not as easy as it sounds! Thanks for the share.

  33. I have not been able to work on this strategy yet but having read your post I will start over it. I agree it’s important to choose a good keyword that has a high search volume as a domain name. Thanks for the share.

  34. A great post!! An optimized blog is imperative for indulging in a successful online business. The tips shared are relevant and described in great length. These tips are quite lucid to follow. Thanks for the share.

  35. Hi Kiesha! Nice Post, The tips shared are relevant and described in great length. Definitely we must carefully choose the topics.it should relate the blog category and it will help to raise your blog in search engine.Well thanks for sharing these tips.

  36. hello kiesha,
    i am visiting your blog for first time and what i found is a great post about SEO. you can’t get result for every post but yes SEO works. and i too was using kiss insignts on my blog but now i have removed it because it was affecting my blog speed.thanks for this post

  37. very nice! I am a SEO Expert but I need these tip’s too so continue up for helping us thank you Kiesha Easley for shearing us these important tip’s.

  38. Choosing the right domain name could be a head ache as by each day and by each hour somebody would register a good keyword domain and you would have less options. People are struggling to find short names with one or maximum two keywords in it just to fit the search traffic for those specific words. Looking at “weblogbetter” and “basicblogtips” I have really enjoyed the fact that each website turned very well, on the first page of Google search, for “blog better” and “blog tips” queries. So the theory that having a long domain name with three or four words in it wouldn’t rank well is a false and incomplete statement. Wise choice and good optimization should destroy that myth.

  39. Keisha this is the exact reason I changed my domain name. I wanted to be more keyword focused. SEO is a little hard work, but you are with time it should get better over time.

  40. SEO is a pretty difficult thing to manage but it is also the most important factor which would decide our online success. I have been blogging for about one year now and everyday I get new and new tips about SEO. It is like a large box full of wonders.

  41. You really got to the point. Great article, I will be bookmarking this website love how you guys are organized and you have really great articles. I’ve also learned some tricks from this article http://internet-in-marketing.net/a-few-things-people-should-know-about-internet-in-marketing-seo/ it also talks about some good stuff with SEO…

  42. Hi Keisha,
    I always enjoy reading your posts. SEO is an important part in the world of bloggers, seo impact and significant changes. But it was not easy to learn and understand the science of SEO. It takes patience to apply seo to work well.

  43. Normally I do not learn article on blogs, but I would like to say that this write-up very forced me to take a look at and do so! Your writing taste has been amazed me. Thank you, very great article.

  44. dating sites says:

    Great tips Kiesha! Getting a perfect domain name for a preferred keyword, which is highly competitive, is really difficult

  45. I admire the way this blog is written.I find it to be very good and amazing. I will appreciate if you come up with more of this.

  46. it should relate the blog category..thanks for sharing this useful tips..very informative post it full fie all needs .

Trackbacks

  1. [...] Blog post at Blog Tips for a Better Blog – We Blog Better : A couple months ago, I started using the Qualaroo (formerly Kissinsights) box you see in the lower right hand corner of this blog.   I ins[..]…Ileane Smith has done an excellent job with this – if you search “blog tips” you should see her blog, “BasicBlogTips.com” somewhere on the first page on any given day. Imagine how much search engine traffic she must pull in from just this one highly searched phrase.  [...]

  2. [...] Read more here: SEO: Answers to Your Questions [...]

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