In case you haven’t read recent articles, LinkedIn is rapidly growing by leaps and bounds — solid and steady. So, what I want to know is…. are you on-board?
LinkedIn Now Has 175 Million Members – article by Todd Wasserman on Mashable Business
If you find yourself wondering, “Why isn’t my business growing? Why don’t I have greater visibility? Why is my business growing at a slow and steady pace rather than exploding?” — it’s time to get serious about LinkedIn.-
LinkedIn affords you the largest and most focused professional social platform on the planet. It delivers a tremendous opportunity to source connections, leads and prospects. Exactly how should you take the leap into LinkedIn? A great technique you can implement immediately is…
Connection “Tags” – Build Your LinkedIn Lists
I’m sure you’ve heard the statement, “The money is in the list.” LinkedIn lets you build a list almost immediately upon setting up your profile. Organizing your connections, from the onset, will not only save you time but will also enable you to engage target markets.
LinkedIn “tags” is a great tool. After accepting connection invitations, it is crucial to visit “Connections” in your LinkedIn profile and “tag” these people.
You can create lists for specific prospects, types of clients or even according to location.
“Tags” also build your lists and provide an awesome opportunity to ‘in-mail’ that particular list (tag) in order to share company information, links to videos, gain important information (go ahead…ask questions!) or anything else you might do when attempting to turn leads or connections into customers or clients.
Visit your LinkedIn profile and click on “Contacts” – this will take you to your list of connections.
- Next, click on the link entitled “untagged.”
- - Hover over the first connection, click, and the information for that contact will appear on the right side.
- - Under the connections information, you will see a link entitled “Edit Tags” — click on that link.
- - A list of tags will drop down. Select one or however many pertain to that contact. You can also ADD new tags too!
Be sure to “Save” the tag(s)! You can confirm that your contact was tagged by viewing “All Connections” to ensure the numbers have increased. Next, check to ensure your “untagged” numbers have decreased.
After completing the above steps, you are now ready to begin connecting with contacts within the specific lists you created through utilizing “tags.”
This is just one of the many features that LinkedIn offers to almost make your profile a custom business website. Take some time and check out how ‘tagging’ your connections can be help you start prospecting for leads, building your list and take advantage of LinkedIn rapidly growing to help your business grow too. Easily build and run your ecommerce website with Shopify.
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Regular Columnist: Lynn Brown – Social Media Marketing – Blogging Strategies – LinkedIn Specialist helping small business owners, online marketers and professionals achieve increased company branding and visibility through social media for their specific products, programs or industry. Complimentary consultation available.
About Lynn Brown
Twitter: australia_daily
says:
Hi !
Linkedin nowadays becoming more popular than other social networking sites.Through this we could get more traffic to our sites.So it is necessary to know more about Linkedin.
Indeed, LinkedIn is a great source of bringing rapid success to business and brings about the quickest response from among all social networks. Thanks for sharing the info; it will help businesses decide on the right channel for promotion and network building.
Twitter: learnit2earnit
says:
Great point Fatima, that LinkedIn is a source for quick response from other professionals. I believe it is because it is so much more focused on one thing, business. And that in itself makes LinkedIn a wise choice especially for small businesses, marketers and entrepreneurs.
Appreciate you sharing your awesome insight. Thanks for visiting.
Lynn Brown recently posted..My Top 3 List Building Success Tips
I have a tip that includes detailed instructions on Calgary new Home. Will find new Home Builder in Calgary related tips and tricks here for free!
Hi Lynn,
Although all social media sites are of great importance for a business to boost in the market,but for me i prefer LinkedIn over them all.It gives direct exposure of a business to the related business and makes a good relationship among them.
Aditya recently posted..Manufacturing ERP Software Providers
Twitter: learnit2earnit
says:
I couldn’t agree with you more Aditya! LinkedIn is a great direct source for other business people, so LinkedIn is a platform I focus more attention on. However, because my audience is on some of the other social sites being active there is critical as well.
It is that balance online marketers and business owners have a hard time as it can be overwhelming managing so many sites. Hence, I enjoy using HootSuite which also allows me to manage my LinkedIn account at the same time.
Appreciate you sharing your insight on this topic Aditya. Glad you stopped by!
Lynn Brown recently posted..Happy First Year Anniversary to Empower Network
Twitter: buddyblogger
says:
Hi Lynn
I haven’t explored the power of Linked In yet although i’m an active user of other social media sites like G+, FB & Twitter. I’m a Blogger and wants to know how Linked In can help me grow my blog. Please also suggest what should be my path is i joined Linked In to get most out of it.
Tauseef Alam recently posted..Free Hosting Control Panel for Windows & Linux VPS & Dedicated Server
Twitter: learnit2earnit
says:
As a blogger Tauseef, LinkedIn is an awesome way to build visibility. The search engines love LinkedIn, so having a good profile with proper keywords is more important than some of the other social site profiles.
From there I would highly suggest you get into a few groups that relate to you and your industry, then you can comment, get into discussions and then start your own discussions within the group by sharing your posts or other information.
It is the best way I have built my consulting business, getting quality leads and clients. Good luck, hope you will give a go!
Lynn Brown recently posted..How to Get Started Blogging On The Right Foot
LinkedIn is a great tool which can really help in business. I have signed up with the network and I am using it, but I don’t consider it to be so helpful in my professional life. I have never thought about it. May be I should reconsider my attitude to the system.
Twitter: learnit2earnit
says:
It is a great way to showcase you as a professional DiNaRa. Just be sure your LinkedIn profile is completed properly with the keywords. Some make the mistake of setting up like a resume, while that is ok, it is better to showcase what you provide to others, how you can help or answer and solve problems that people are looking for solutions.
It is an awesome communication tool so I am sure if you revisit LinkedIn you can find many ways to utilize it best for you and your profession.
Lynn Brown recently posted..My Top 3 List Building Success Tips
Yes, LinkedIn is fast gaining attention in the world of social media because most of the online population is connected to each other through this networking site. It provides easy access to employment whether it is for the sake of the employer or the employee. I am soon going to join LinkedIn.
Twitter: learnit2earnit
says:
Good to hear Thomas, you will be happy once you get your LinkedIn profile up and then you can start seeing how you soon will be building connections. Just be sure you use your proper keywords, don’t come off as too sales pitchy, showcase what you can do to help others and then even join a couple of groups which will really jump start your visibility and start making connections. Good luck and have fun with it!
Lynn Brown recently posted..Happy First Year Anniversary to Empower Network
my website is relatively new so have therefore concentrated on backlink building. I have now just started social media bookmarking but have not heard of this one and prob not many of the other sites out there. Being in the UK the most popular sites are facebook and twitter. I will now take a look at this one
Richard recently posted..Free backlinks
LNKD stock is a great buy too. Its growth is evident in the rising stock price. Wall Street is loving this stock. I highly recommend to buy this stock. I am a fan of LinkedIn. It helps to network and it is very professional.
I’m still thinking about joining this social network and I have already noticed that its popularity is growing day by day,, maybe it deals with the fact that it’s becoming more professional
Julia Spensers recent post.. Facebook Timeline for Brands: Good or Bad?
Twitter: bollywoodtales
says:
It is surely a great and informative post. I have LI account but I not very active user. But after reading your post I m going to explore. Thanks for sharing.
Amit recently posted..Kareena Kapoor looks stunningly sexy and hot on Maxim cover
Twitter: Ajayudayagiri
says:
Linkedin is really best tools to promote a business. But the number of connections matters while promoting our business. This article made me to use Linkedin to promote my website. Great article.
Thanks for sharing.
Ajay recently posted..How To Upgrade Samsung Galaxy Ace S5830 With CM 7.2 S3 Firmware
Hi Lynn:
Great post! While I do have my profile completed on LinkedIn, I haven’t utilized the site to its fullest potential. After reading your tips/advice, I plan to follow your directions & create tags. I do like the professional aspect of LinkedIn versus Facebook. Perhaps it’s just my slant, but I feel Facebook to be a bit more social-based & LinkedIn to be geared towards the professional community. I do enjoy the “groups” aspect of LinkedIn. It provides a great way to network, share information and connect with others of like minds. Thanks for providing clear step-by-step instructions on creating tags and sharing the info!
I have almost 400 connections on LinkedIn and I am a part of many groups relating to web design and SEO. Must say LI is one of the best social media platforms out there. I find it much much better than FB and the return on time invested is really good. Infact, I have been able to get a lot of business via networking via LI.
Abhishek recently posted..WP-Client v.2.7.7 Released
Twitter: learnit2earnit
says:
That is a great testimonial for the LinkedIn platform Abhishek. I can also say that I have built my business because of Linkedin as well. Facebook attracts different kinds of people and it can be difficult for small business to be ‘seen’. LinkedIn is focused in on business and as you say, that is where you can find and connect with your clients.
Lynn Brown recently posted..Happy First Year Anniversary to Empower Network
Twitter: faissalhaithami
says:
LinkedIn is an extremely powerful business lead generation tool. Two features that are overlooked on this social platform are – LinkedIn apps and LinkedIn Answers. Small business owners should start to actively utilize both these features for better results.
Thanks.
Faissal Alhaithami recently posted..7 Tips to Use Pinterest as a Business Marketing Tool
Twitter: learnit2earnit
says:
I agree Faissal, the LinkedIn apps are great and offers a way for people to customize their profiles. The LinkedIn Answers, I have to admit I haven’t used a while, but when I do, it is a great way to build connections and gaining good information and research for your business and your industry.
Appreciate you sharing your insight, awesome!
Lynn Brown recently posted..How to Get Started Blogging On The Right Foot
Your article made me curious enough to visit LinkedIn. I haven’t accessed my LinkedIn account for almost two years :)) I saw they upgraded the design too :)
Cristian Stan recently posted..Best Commercial Espresso Machine
Twitter: learnit2earnit
says:
Yes Cristian, they have made many nice upgrades to their platform, but nothing like all the changes Facebook makes, lol
I would go check it out and give it a run. I think you will find it to be very beneficial for you and your business.
Lynn Brown recently posted..Happy First Year Anniversary to Empower Network
Twitter: antonrsa
says:
Hi Lynn,
Yes – Linkedin is busy growing phenomenally. And if you use social media for business this is one channels you can’t afford not to be present on.
Twitter: learnit2earnit
says:
Yup, I agree with you on the 100% Anton! Thank you for sharing your comments.
Lynn Brown recently posted..Positive Affirmations To Achieve Financial Success
Thats really amazing otherwise i don’t look content like this but this one drawn me.
Hi Lynn,
Thanks very interesting post. I’m like the above person called “Rob”. I have joined all this different types of communities but have found facebook to work best.
There is also the time aspect to it. I spend about 2 hours each day on facebook for work related tasks and a bit private too. It is simply way to time consuming for me do the same thing with twitter, fb, linkedin pinterest etc. I recently heard there are social bookmark manager software that allows you to manage all your social sites through one platform. Is that anything you have used and can recommend and do you have any experience with it?
Thank you
Clair Anderson recently posted..Coming Soon!
Twitter: learnit2earnit
says:
One thing you have discovered Clair is that Facebook is working for you and your business. This is the number one issue with most business owners and marketers. The don’t know which tools help and bring results for their specific business or industry,
Social media isn’t a ‘one size fits all’. So knowing what sites can effectively reach your audience and produce results is huge hurdle you got over. However, I always suggest that your business keep testing other avenue either with social media or any offline opportunities to produce even more and greater reach for increasing your income and profits.
If time is something you don’t have, then it is time to have a team that has the time to share tweets, blog posts, articles, videos and so forth. I do use HootSuite for managing Twitter, Facebook and LinkedIn. But I also have a VA that manages updating my status, blog posts and my email. when your business grows, that is when you consider building a team so you have the time to do the things in your business that will create more income and profits.
Hope that will help and so glad that you stopped by to share your thoughts and comments.
Lynn Brown recently posted..Key Points To Improve Your Small Business Confidence For Success
I have a linked in account, but to be honest haven’t really used it. I have 20 or so connections but maybe it’s time to get going on it and time to diversify! I’m also signed up for twitter which I joined about 2 years ago but I haven’t got in to it, although facebook had prooved a good marketing tool for me as I put an image up about once a week, which I find is optimum for likes and comments. Anyway cheers again, was looking for advice on how to use linked in to boost my business and you’ve helped Lynn :)
Twitter: learnit2earnit
says:
Thanks Rob for your comments. I have to say your site has some beautiful images. Your photography is awesome. LinkedIn is a great way to connect with people within your area, as you can sign up with groups about photography and weddings. It increases your visibility and searchability when your LinkedIn profile is properly optimized. Which means using your keywords consistently throughout your profile.
I’m glad to hear you might give LinkedIn another look. I have a rule of thumb I call the 30/30 Plan … 30 minutes in the morning and 30 minutes in late afternoon to visit your social sites, answer messages, tweets, get into some discussions on LinkedIn and things like that. If you add this to your daily tasks, you will see more activity and connections.
Glad you stopped by and much success to you!
Lynn Brown recently posted..Top 4 Tips To Attract More Visitors to Your Facebook Fan Page
Twitter: 3MwindowfilmTO
says:
I gave LinkdIn a try years ago and didn’t really liked it and eventually focused on the more popular social media sites like facebook and twitter. I thin it’s time i gave it a second shot. Thanks for your tips on connection tags and lists.
Twitter: learnit2earnit
says:
You are welcome Pavel and good to hear that you will give LinkedIn another try. Remember, just because they are the ‘popular social sites’ does not mean they are the right ones for your specific business and audience.
Try the LinkedIn tags and also get into some groups. You will start building good visibility quickly. Appreciate you sharing your comments.
Lynn Brown recently posted..5 Simple Local SEO Strategies for Small Businesses
LinkedIn isn’t just for HR professionals or people looking for jobs. It’s become an important place to network and learn about a business. If a potential business partner doesn’t have a LinkedIn profile, it’s seen as unprofessional today.
Twitter: learnit2earnit
says:
Yup, well said Nick! LinkedIn has been around for a long time and now more than ever is has proven to be much,much more than a ‘resume’ site. Thank you so much for stopping by today and leaving your comments. Glad you are supportive of this platform.
Lynn Brown recently posted..Are You Getting Ahead? 5 Time-Saving Social Media Tips
Twitter: harleenas
says:
Nice to see you here Lynn!
This sure is an informative post! Though I am on LinkedIn but I had absolutely no idea about tags and how we can edit them to make our task much easier. :)
I do have my own lists and people within those, but yes, the untagged ones were lying there and I just headed over and did just as you mentioned.
Thanks for sharing this useful piece of information with all of us. :)
Harleena Singh recently posted..Are You a Love Teacher
Twitter: learnit2earnit
says:
Hi Harleena, yes, good to see you here as well! So happy to hear that you learned about ‘tags’ and that my instructions were helpful. Sometimes it can be difficult to explain the ‘how to’ in words.
Appreciate you sharing your thoughts and comments. Thanks Harleena for the positive support!
Lynn Brown recently posted..Top 4 Tips To Attract More Visitors to Your Facebook Fan Page
Twitter: MobilityCompany
says:
LinkedIn is a great social media and definitely professional to the core. Though I am active on LI for information and networking, I was not aware of the tag feature. I tagged by contacts and lets see if I am can manage a glimpse of ‘Magic’
Twitter: learnit2earnit
says:
Thank you Lakshmi for sharing your comments. Glad you are finding LinkedIn to be a wonderful resource for information and networking. I’m glad you will be ‘tagging’ your connections. Soon you will be able to send out inmail messages to each ‘tagged’ group, remember to keep the information interesting and entertaining and if you are not in sales pitch mode, you will see some really great results.
So glad you stopped by today and shared your experience. Much success to you!
Lynn Brown recently posted..Are You Getting Ahead? 5 Time-Saving Social Media Tips
Hi I am David. I read the all information.I appreciate your work.Nice article.Thank you for this information
Twitter: learnit2earnit
says:
Glad to hear David that you read and hope you took away some good information about LinkedIn. Appreciate you taking the time to stop by. Much success to you.
Lynn Brown recently posted..5 Simple Local SEO Strategies for Small Businesses
Twitter: davelucas
says:
Hi Lynn!
I signed up for MySpace, LinkedIn, Facebook and twitter when they first appeared – indeed, by the time FBK and twitter were catching fire, I went to sign up and found I already had accounts! Whenever something new comes along I sign on, just in case whatever it is “ascends and transcends” —
Blog on!
Dave Lucas recently posted..Righthaven DMCA LinkWithin
Twitter: toushenne
says:
Well said Dave!
“Whatever it is “ascends and transcends”, so true. And all I got to add to that is this one thing: Start Blogging! Social Networks boom first and then die. All value and information/content lost. A blog is your own. Information you own. Content you can control. Forever.
So, maybe “The Money is in the Blog” ? ;-)
Robert Weller recently posted..Buchrezension: Content Strategy for the Web
Twitter: bbt0786
says:
Not only Linked in but also all the social media platform are growing very well.Linkedin also has set-up itself at top position.Buti don’t think the connection which are in the list works very well.
what do you think????????/
Bhushan recently posted..Property Inventory Software
Twitter: ikenedu
says:
Well Said Mr. Bhushan, All media sites are growing up. I also think that linked is so good.As it is for professionalization , Is our website can be popular over there if we share the products etc. or if we want to famous our brand Can it get popular from there?
Neha recently posted..Grade 10 – Science and Math Combo
Twitter: learnit2earnit
says:
As other social sites continue to grow, LinkedIn has proven to grow at a consistent steady pace and it is a place where all the business people hang out. But guess what… they are consumers too. They have problems that need solving, they are looking for things to better their lives and also looking for connections to build their business.
So I believe Bhushan that the lists you create on LinkedIn through your ‘tags’ are very valuable. I don’t suggest you pitch your programs and products, but instead share interesting and entertaining information that will keep you in front. Its all about visibility.
Appreciate you sharing your thoughts and comments today— look forward to you you visiting again soon!
Lynn Brown recently posted..Top 4 Tips To Attract More Visitors to Your Facebook Fan Page