If you have been blogging to make money online, then you must be aware of the importance of engagement metrics. You cannot do much if your blog has a higher bounce rate and lower page views per visit. You need to work towards improving these metrics.
Bounce rate is calculated as the number of people who enter and exit from the same page on your blog. You can keep track of bounce rate and page views details in your blog’s Google Analytics account.
Bounce Rate Formula = (Single Page Visits/ Total Number of Visits) x100
Suppose your blog gets 100 visits in a day and 50 people leaves from the same page (without moving to other pages on your blog), then the bounce rate for your blog will be 50%.
Bounce rate range varies from 0 to 100. 100 being the worst and 0 being the best bounce rate a website can get. Bounce rate of 50 or less is considered as an ideal or good bounce rate. If your blog bounce rate is more than 60%, you need to work towards fixing it.
Since you are blogging on WordPress, there are lots of plugins which could help you towards improving bounce rate for your blog.
Related Post Plugins
Having a related post section on your blog could help in lowering down the bounce rate to some extent. If you know coding, you can easily add related posts in your blog with ease. But if you don’t, there are ready to use plugins that you can easily help you install related posts on your WordPress blogs.
YARPP is the best plugin for showing related post on a WordPress blog especially if there are very few visual elements in your blog. If you want to show images from your blog posts, you should opt for Nrelate plugin as that will show thumbnails with title text at single post level (Can show related posts on Home page even). LinkWithin also does the same thing.
Plugins Useful for Content Interlinking
By interlinking your blog content, you will be able to lower down bounce rate of your blog. At the same time, you will be able to pass on the much needed page rank and trust rank to other blog posts of yours. You should interlink your blog content with the intension to add value for your blog readers. For content interlinking, you can manually interlink your blog posts or can give a try to SEO Smart Links type of plugins.
Plugins Useful for Speeding Up WordPress Blogs
Improving the speed of your WordPress blog has lots of benefits such getting better search engine rankings and better user experience etc. If your blog is taking lots of time to load, most of your blog readers will bounce from it and it will contribute towards higher bounce rate. You need to make sure you have a faster loading WordPress blog. There are lots of plugins you can try for improving the speed of your WordPress blog:
- For Faster caching, I would recommend W3 Total Cache plugin
- WP Smush.It plugin for image resizing
- Optimize WordPress database with WP Optimize plugin
- Use Performance Profiler Plugin to check the loading speed of all active plugins
Apart from this, you should deactivate and delete plugins you are currently not using or that you don’t really need. Once you are able to take your average loading speed to 3-4 seconds, you would feel the difference. I have written a detailed guide about improving the speed of WordPress blogs here.
Social Media Related Plugins
Installation of different social media icons and links on your blog will help you towards better search engine rankings as Social Media signals seems to be playing the major role when it comes about getting top rankings on Google search at least. Apart from this, the presence of Social Media icons will motivate your blog readers to share stories of their interest on different social networks. There are lots of plugins that can help you automatically add various Social Media icons at your blog home and single post level. My favourite plugin for adding social media icons is Digg Digg plugin.
Plugins for Attracting More Comments
it’s a great idea to attract more comments on your blog for improving bounce rate of your blog further. You should aim at replying to all comments on your blog. You should write engaging content and should end your blog posts with a question as that will help you receive more comments from your blog readers. There are some plugins you could actually use to attract more comments on your blog:
- Top Commentators plugin for showing top commenters list on your blog
- Subscribe to Comments plugin for allowing your blog readers to subscribe to comments section on blog posts of their interest
- CommentLuv plugin for adding latest blog posts from commenters blog towards the end of their comments
- Use dofollow plugin from semiologic.com to make links in the comments section as dofollow
- WordPress Thread Comment plugin for allowing your blog readers to reply to comments and their comments will be displayed in a threaded or nested way
I hope all mentioned WordPress plugins will help you in improving the bounce rate and number of page views per visit on your WordPress blog. How are you going about improving the bounce rate of your blog? Are you using any plugin to improve the engagement metrics on your blog? Please share your thoughts and concerns in this regard in the comments section.
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