Even with a blog rich with high quality content and a free giveaway to incentivize people to join your email list, it can be frustrating watching the number of subscribers increase at a snail’s pace.
Wouldn’t it be great if there was a way you could quickly and easily add interested subscribers to your newsletter without having to wait months for them to come naturally?
Luckily, there is a way to accomphish this, without resorting to spam or other shady black-hat tactics. Using a technique called list swaps, you can easily add hundreds of new targeted subscribers to your email list overnight!
How do List Swaps Work?
Imagine you and a friend both have blogs on a similar topic. You each know that having a large, responsive email list is one of the best ways to profit from your blog, so you have each been building email lists since you started. Let’s say that you each have about 300 subscribers on your list.
One day you and your friend are hanging out and you start comparing email lists. You notice that almost all the names on his list are different than yours, despite each of your newsletters being about the exact same topic! You both realize how great it would be if you could just add each other’s lists to yours.
Of course just taking the emails from each others lists would be a poor decision; nobody wants to recieve a newsletter they didn’t opt in to. Many people would consider these emails spam, and some would probably report you. Having a profitable email list depends on having a good relationship with your readers, so giving away their emails to anyone else without their permission will hurt you in the long run.
List swaps are similar to trading email lists with a friend, but in a way which lets readers of the other list decide whether or not to opt in. When you and another list owner decide to perform a list swap, each of you send out an email to your lists advertising the other person’s squeeze page. Not everyone will sign up of course, but assuming both of you have lists on similar subjects you should get a decent amount of new subscribers.
How to Perform List Swaps
There are a number of different web sites which help people interested in doing link swaps meet up. These sites often list different categories which allow people with similar email lists to easily find each other. Simply make an account and browse different listings until you find one which seems like a good fit.
Many of these sites have ranking systems in order to track the size and responsiveness of their user’s lists. This allows you to only do business with people who have large and converting email lists. This cuts both ways of course, if most of your list doesn’t even open your emails other people won’t be very likely to want to work with you.
If you can build up a small but enthusiastic list of subscribers, you can then use list swaps with other high rated people to quickly build a powerful and well converting list.
Leveraging a Large List
Once you’ve built a large list, and hopefully a good rating on one or two different list swap sites, you can really start to profit from your list. For example, if you sell an ebook you can have someone advertise it on their list in return for you running an ad on yours.
The larger your list, the larger the lists of the people who will run your ad on them. If you can get ads for your ebook on a few large relevant lists you could easily sell hundreds of copies overnight.