Don’t get me wrong, any question about blogging is a good question, but there is one in particular that should take top priority.
That is, “How can I keep the readers coming?”
Some would argue that it is page design or social media marketing that drives more readers to blogs. Truth is, these things do attract people to sites, but the question at hand is not about finding readers, it is about keeping them.
There are numerous ways to ensure that readers will continue to follow your blog (and even share your posts via social media), and this is what makes answering this question so difficult. So many different answers to this one simple, yet very pertinent, question can leave you feeling overwhelmed. However, there are a few tried and true tips that should work for all blog niches, whether it is about parenting, student life, travel, business, health or whatever.
- Write for your readers: Give them what they want. This doesn’t mean you should make things up, only that you should stay aware of the reason why your readers came to the blog in the first place. Followers choose blogs because the initial post interested them; it spoke to them, maybe even mirrored their feelings or their life. Generally, you should find a theme and stick with it, and keep this theme in the back of your mind every time you sit down to write. Unless you have a compelling life story that needs to be shared, avoid writing in diary style (with the pronoun “I” in every sentence). Incorporate your readers into every post in some way.
- Only share valuable information: Having said that, make sure that every post contains some useful information. It can be anything, so long as your readers can walk away from it just a little bit wiser.
- Start a community dialogue: Give your followers the opportunity to discuss your posts through comments and guest posts, and don’t forget to respond to all comments and messages. If a follower has a good point or information to add, share this with everyone else in another post and attribute it.
- Post with a consistent schedule: This can be easier said than done, because so many bloggers also have full-time jobs. However, you should try to pick certain days to share posts and stick to that schedule. By doing this, you are giving your readers an idea of when they should expect your next post. People like consistency, and they especially like schedules. Imagine trying to keep up with your favorite TV shows if they didn’t air at a set date and time.
- Inform your readers of a hiatus: If you plan on taking a vacation from blogging, don’t forget to tell your readers. This is one of the most common reasons people stop following blogs; missteps in posting schedules or MIA bloggers. Even if you plan to only take two weeks off, let them know. And if you are supposed to post on, let’s say, Tuesday but can’t seem to come up with any content, look for a guest article to share or just simply tell your readers you have writer’s block and to sit tight until further notice.