The world of blogging is a world of opportunity. Where else could you start a business for virtually a few dollars, and build it into a million dollar company? Sure, it’s unlikely to grow a site from nothing to a million dollars in a short period of time, but it’s definitely possible.
The secret to creating a quality content rich blog that makes everyone want to keep coming back for more, lies within your content. You need to provide value and engage with your audience. This is something that we are seeing less and less of as guest blog posting continues to grow rampant across the blogosphere.
At the end of the day, there are two different reasons why people are guest blogging.
- Other bloggers want to provide valuable content for other blogs, while also gaining exposure for their sites and name in the process.
- Guest bloggers want to make money by providing content articles to other blogs, which have a back link at the end of the article that they are getting paid for.
Is there anything wrong with either of these reasons for guest blogging, no. However, when you start to sacrifice the value of the content you are providing to other blogs just for a quick buck and to gain a back link for your advertiser or client, then it no longer is an ethical and valuable proposition for the sites you are trying to guest post for.
So what can blog owners do?
For any decent sized blog owners, I’m sure you’ve already had the request for guest blog posts coming through to your email. What you need to do is make sure that you are taking the time to read through all of these requests and make sure they are not duplicate content from another site, and that they are also written properly and not loaded up with back links.
One of the easiest way to tell if someone is sending you guest post that is purely for the link back and will end up making them money, is to simply look at the footer of the article and see what their name is and the link they are promoting.
Let’s break down a few clear flaws to look for.
- Does the name in the email match the name at the end of the article?
- Is the link at the end of the email focused on search terms they are trying to target?
(ie: “low cost hosting”, “free credit report” etc.)
- Again, is the link at the end of the article not focused on blogging or writing at all?
(ie: debt consolidation, web hosting, etc.)
So what’s the take away here… for bloggers it should be to take the time to make sure all of the content you are accepting is of high quality and provides a purpose and value to your site. For guest bloggers, step up your game and make sure you are providing a value to the web sites and blogs you are submitting content too. There is no need to be so greedy and get sloppy in this process. Both sides can make money and benefit from new and original quality content, make sure you are going the high road and you will have a much more successful and longer revenue path ahead of you.