Among the most powerful features included in the WordPress platform are its tremendous capabilities where menus are concerned. For search engine optimization, menus are vital.
If your menus are dependent upon technologies that search engine crawlers do not support, then you can count your pages not being indexed as you’d like them to be. Where menus are concerned, cross browser friendliness is a necessity.
Among the oldest and most effective types of menus are breadcrumb menus. You’ll find these at the top of well-designed sites. On any page, the top – sometimes the bottom – of the page will have a path that links back to the original page you started at and that details all of the steps that brought you to the page you’re on. This has the effect of creating a trail of breadcrumbs, as it were, that allow you to backtrack your path through the site. These are important elements in proper navigation for an optimized site.
Suckerfish, UberMenu and other technologies are commonly used with WordPress themes. These provide standards compliant menus that can be easily altered by people who are not particularly adept from a technical standpoint.
WordPress has powerful content organizing features built right into it. For example, being able to tag your posts provides you with one of the most effective ways ever devised to create an easily navigable archive of information out of your blog. None of this works, however, without a sensible plan.
Drop-down menus are great resources for organizing complex sites. Remember, however, that the more items you add in any category the greater the chance that the drop-down menu is actually going to start becoming unwieldy and obscuring parts of your pages. Generally speaking, it’s better to add a new category that it is to end up with seven or eight pages within the same category. Think of your website like a library and organize everything in the way that makes it as easy as possible for people to find their way through the content.
If you’re using the WordPress platform alone, you can define a new menu from your WordPress dashboard. This is found under the appearance menu and then under the menus option. It’s easy to add new categories an entirely new menus using this feature, which is one of the reasons that WordPress is so popular is a content management system.
Premium themes for wordpress generally come with great navigation plug-ins loaded into them. In most cases, you can control these from the admin panel, which provides you with control over the entire site, navigation menus included. Make certain that any theme you purchase is described as being compliant with web authoring standards. This ensures that, among other things, your menus will be intelligible to search engine crawlers.
Take some time to come up with a sensible navigation structure for your site. The end result will be that your visitors have an easier experience navigating your site and the search engine crawlers are more likely to find their way to your content and to categorize it correctly. This is one of the most important aspects of search engine optimization.
If the search engine crawlers cannot make their way through your site, they cannot index your content and your search engine optimization efforts are for naught.