These components are:
creating an interactive environment and talking directly to them, and making sure your content is presented well with good video and audio quality.
1. Creating the appropriate environment
The first and most important component is to create an environment where the viewer feels like you are inviting them to interact and be part of your video and ideas. There are many situations where informational content is all that is required, but to be successful with these new platforms, you need to have a social outlook.
Always look at the camera. Just like in real life, people feel uneasy if you are talking to them and looking all around them rather than in their eyes. Appearing as if you are speaking directly to the audience will help you appear much more confident than a person looking at the surroundings or at other people.
This applies in your videos just the same. People will consider you more knowledgeable and will see that you are more confident if you are looking into the camera.
2. Getting your viewer involved
The second component is getting your viewer involved and giving them an attachment to not only your videos and content, but to you. The reason you are creating YouTube videos is to spread your content out to as many people as possible and to have them want to return and continue to enjoy your content.
This means that the more involved they can get with you and your videos, the more likely they will be to return. Looking directly into the camera helps out with this but there are many things that will significantly increase your viewers’ experience.
Take a few short clips to test how close or far away you should be. If you are showing products make sure you are close enough to the camera so people can view them properly.
Also, make sure your lighting is good. If you record in a dark area, place a lamp behind the camera and turn the lampshade up a bit to shine a little more light on yourself.
3. Audio recording
Audio is the next thing you should test before creating your videos. A common mistake that occurs when first creating a YouTube channel is recording in mono audio rather than stereo.
This means that if people listen to your YouTube videos on a stereo system or headphones, your voice would only come out of the right or left side. Also, take note of where the microphone is in relation to your mouth. Depending on the location, the microphone crackles and pops as it records which decreases the viewers experience.
With all the technical aspects, be sure to test your video and audio quality beforehand so you don’t waste time making a 15 minute video only to realize you couldn’t see the product you were endorsing or that your microphone was making obnoxious sounds.
These are just a few basic ideas you should think about when creating your videos and starting up a successful YouTube channel of your own. Keep in mind that it takes a while for a YouTube channel to become successful and to being getting views.
Remember, it’s a social media platform for a reason. The best way to get your content out there is by networking with other people! Leave comments on other videos, interact with other YouTubers and significantly help in attracting more traffic your way.