Thanks to Web 2.0 technologies, we are living in a wired world where collaborations is something we live by. In this age of outsourcing where employees or contractors are hired to perform specific tasks, Jeff Howe of Wired magazine came up with the idea of crowdsourcing-outsourcing to a large and undefined group of people through open call.
Crowdsourcing is the fastest growing web trend that is used by corporations and individuals in several different forms. Collective wisdom of crowd leads to powerful solutions. From Barak Obama’s political campaign and global corporations (Pepsi and Unilever) to small businesses and individuals, crowdsourcing is the name of innovation, quick turnaround, cost-effective solutions, and idea generation beyond their employee-base.
In a classic case of crowdsourcing, the problem is distributed among an undefined group of people (crowd) who offer their solutions. The best solution is selected by the crowdsourcer and solver is compensated in terms of money, prize, or recognition. Let’s take a look at some examples of crowdsourcing.
Innovative Design Solutions
Every small to medium sized business has design needs ranging from logos, banner ads, web design, illustrations, brochures, mobile apps, to merchandise designs. Crowdsourcing solutions like 99 Designs provide a design contest marketplace with thousands of contributing designers worldwide.
The service allows you to launch a contest, collaborate with a wide pool of designers, pick the perfect design, and pay only for the selected design. It’s simple, cost-effective, and provides an opportunity to compare several designs at a time which makes it better than an overpriced in-house designer.
Naming and Branding Solutions
Coming up with an original, catchy and brand-able domain for your blog or website is quite tricky, and getting it vacant is even trickier. Here come the crowdsourcing solutions, such as, Picky Domains . It’s a creative service that provides an online community of 51986 contributors worldwide. A diverse crowd of people brainstorms over your requirements and comes up with unique domain names or slogans. The service is 100% risk free and cost-effective since you only pay for what you select.
Product improvement and innovation is vital for success and survival of a business. For a big corporation like Dell, continuous improvement is something that gives them an edge over their competitors. To stay competitive through consumer participation, Dell came up with crowsourcing solution at Idea Storm.
It is an external idea sourcing platform for consumers where they contribute product ideas and suggestions. In this way, Dell stretches the limits of idea and innovation beyond its own creative team.
Businesses and entrepreneurs always seek cost-effective solutions to their problems. Oftentimes, they are stuck with a project because the cost involved in hiring a skilled team outweighs the value of project itself. For such issues, Amazon provides a crowdsourcing solution Amazon Mechanical Turk at M Turk.
By turning fixed cost into variable costs, MTurk facilitates such businesses to complete those projects in an economical way. It’s a diverse marketplace that enables computer programmers to synchronize the use of human intelligence and execute the tasks that computers cannot perform.
Images certainly speak louder than words. The statement is even more relevant in media age. Images are everywhere, from a facebook page and tumbler to advertising banners and TVCs. They attract, motivate, and inspire us every day.
Despite all that images have to offer, they are expensive. To businesses and individuals’ relief, microstock site iStockPhotos is an economical yet effective crowdsourcing solution. It offers millions of high-quality images from thousands of photographers worldwide. It is a leading crowdsourcing company that offers royalty-free images for all your business needs.
The idea of crowdsourcing is continuously evolving. It may not replace traditional markets, but its huge potential and flexibility is still untapped. Besides creativity, innovative ideas, fresh perspectives, and inspired solutions, it has a lot more to offer to future marketplace.