Blogging: 8 Ways to Turn Occasional Readers into Loyal Followers

Eight ball...When it comes to blogging, SERP can only take you so far. Successful blogs that really rake in the money each month all have repeat traffic.

You can build as many backlinks as you want, if the only people checking out your blog are first time visitors, you are fighting a losing battle in your search for blogging profits.

Your primary goal as a blogger should be amassing a loyal following. Here are eight effective tips for doing just that.

Focus on Quality

While there are certainly many tips and tricks to boost your blogs repeat readership, none of them are going to mean a damn if you don’t have top notch content. Signs you are failing in this department include high bounce rates and a lack of any backlinks that you haven’t built yourself. You don’t need to be a literature professor but you do need to write in a concise, entertaining fashion. If you don’t believe that you are currently doing so, fixing your content should be your number one priority.

Keep Your Posts on Topic

If you keep throwing out posts on different topics, nobody is going to know what to expect from your blog. And if they don’t expect anything, why will they return? You should both define your blog and make that definition obvious to everyone that visits it. This can be achieved with either an informative tagline underneath your blogs name or a personal statement above the fold.

Write for your Readers

Who are they and what do they want? As well as defining your blogs niche, you should define your target audience. And when you write a post, you should be writing exclusively for that audience. Write informative posts that will both educate and entertain them. Don’t use language that they are unlikely to understand just to show how smart you are. When something happens in your niche, don’t be the last blog to report it. Provide genuine value.

Let Them Know What to Expect

If you are planning on posting something great next week, advertise that fact in advance. Make first time visitors to your blog well aware of what they can expect to read about in the future. Where is your blog going in the future? Keep your readers updated about your intentions. But under no circumstances, make promises that you cannot keep. Doing so might benefit you in the short term but it will cost you dearly in the long run.

Stand Out From the Crowd

When somebody visits your blog and checks out a particularly entertaining post, you want them to remember where they read it. If your domain or your name doesn’t register in their minds, and you’re not ranking that highly for the posts keywords, how are they going to find you again? An important part of amassing regular readers is therefore making sure that your domain sticks in the minds of first time visitors. This can be achieved not only with a unique and memorable domain name but also through the use of an attention grabbing logo.

Post When You Say You’ll Post

One of the easiest ways of losing repeat readers is to fail to regularly update your blog. You certainly don’t need daily updates but you do need to post to a schedule and make that schedule known. If you only have time to write a single post each week, that’s not a problem. Provided it’s of sufficient quality and your readers know not to visit your blog looking for new content more than once a week, you will do just fine. The problems start when your readers expect new content and it isn’t there. This leads to feelings of disappointment and such feelings do not lead to repeat traffic.

Get More Subscribers

Probably the easiest way to boost the amount of repeat traffic that your blog receives is to build up a significant number of subscribers. RSS feeds are the most widely used and they are generally the best choice for blogs that target reasonably tech savvy audiences. You should advertise your feed prominently throughout your site. And you should be aware that most RSS subscribers prefer to read entire posts in their readers, not introductions. Therefore don’t offer a partial feed.

Community Matters

It doesn’t matter how talented you are when it comes to writing killer content, you will always have competition. And that competition wants nothing more than to steal your readers. How can you go about preventing them from doing so? You let your readers know how valued they are. Take an active approach when it comes to comment responses. Ask them what they want to read about and deliver posts that cover those topics. When someone comments a lot on your blog, return the favor. Show your readers that you value them.

Robin Cole hosts his blog with a data center in Orlando. He likes sharing his ideas about blogging, building strong following and other related topics.

Comments

  1. Nice article and thank your valuable information and I wish you luck

  2. Very well said. Making sure first time visitors keep returning requires a deep commitment to maintaining a certain standard and quality. From my own experience, I have bookmarked sites that do this well because I can always count on finding something new and interesting there and also following a certain standard. Naturally, the more regular viewers you have, the more commentators will also be there, providing a healthy discussion that brings back even more readers on a regular basis.

    -Jean

  3. I think that’s what successful blogging is all about. When you are able to convert occasional readers into loyal followers, you have actually reached the ‘blogging enlightenment’ stage. Professional bloggers (who are industry influencers) today have mastered this art through years of practice and deep commitment. Thanks for putting together such a nice article.

    • Kiesha Easley says:

      Hi Faissal,

      I’m glad you mentioned “commitment” – blogging requires hard work. People can tell when you don’t really care about them, so I would add: “Help people” to this list. Help others promote their stuff and share their content sometimes, just to show that you care.

      Thanks for sharing!

  4. I think it’s really important to write to educate your readers, so that you can easily build your reputation and trust among new visitors as well.

  5. one more thing i think that always at last of your article put a line that to know something more and get them to the related post….

  6. Its good to get a loyal reader and its too good when a occasional reader becomes loyal reader of the site. Thanks for the tips.

  7. Rashmi Sinha says:

    Great tips. When a occasional reader becomes a loyal follower, it is complete success. That is what successful blogging means and it is very important. Following these tips is a great way to achieve this.

  8. Yes I think we should not always try to impress search engine because it will be a short term benefit strategy instead we should write to our audience and try to impress then and give then value beyond their expectation this will take us up on the ladder and even if we get hit by an Idiot update by a search engine we don’t have to panic search for resolutions. thanks for the great post.

  9. Anton Koekemoer says:

    I do agree with you – Especially on the last point mentioned. Having great content and a nice looking website is important – but at the end of the day it is the readers that makes or breaks your blog. Showing the users that you value them above all else (well – that’s how it should look to them) is great for making an occasional reader and turning them into a loyal and avid follower.

    • Kiesha Easley says:

      Hi Anton,

      Yes, something as simple as design can determine whether or not a visitor becomes a loyal reader. There are many blogs that have great content but the design is so inviting that eventually I stopped visiting. Sight is the strongest sense for most people, so we’ve got to appeal to it.

  10. Personally I don’t expect to make much money from my regular readers. In my niche I expect to make much more money from targeted search traffic. Still, it is the regular readers that help get those rankings. They add unique content in the form of comments, they share socially and link back. The one thing I probably need to work on more is giving teasers of what is to come next week and further in the future. If you hint at a upcoming topic, there is a greater chance that those people will subscribe or make a point of coming back.

  11. Retaining your readers is definitely important and you give some great advice here. One thing I would add is to try to keep open lines of communication between you and your readers. You can do this by promptly responding to comments and questions, thanking people for their comments and generally keeping response times short and your responses clear and sincere.

  12. This is much needed advice for us bloggers. Retaining readers for a blog is like retaining customers for a retail shop. I love it when I find a refreshing and funny blog. Also, very true about updating regularly, this is key for keeping traffic.

    • Kiesha Easley says:

      Hi Mariella,

      Yes, some bloggers under estimate the power of keeping a blog updated. Even if you can’t do much promotion wise, sometimes you can keep a blog afloat if you can just keep adding quality content.

      Thanks for stopping by!

  13. Like Hannibal Smith from the former hit TV show “A-Team” said:

    “I love it when a plan comes together”!

    Indeedy!!!

  14. As an SEO specialist it’s easy for me to drive traffic to a site but letting them stay and be an occasional reader, I’m not sure about that. These 8 steps gives me an idea to how and make the visitor stay and reads and come back occasionally.

    • Kiesha Easley says:

      Hi,

      Many bloggers don’t realize that it’s not just about traffic, but creating a place that people want to return to. What happens when you get a record day of traffic? The next day returns to normal if you haven’t found a way to capture the interest of some of them. Thanks for sharing your insight on this.

  15. It is important to have loyal visitors, as nowadays it becomes pretty hard to attract many new visitors. In addition, the community created around a blog is essential, as they spread the word and attract new visitors. The community is the engine of any blog.

  16. vishvast says:

    HIII
    very nice tips u have mentioned there to Turn Occasional Readers into Loyal Followers i must go through these tips thnx for the complete help abut this

  17. Great article! I am sure this is going to help a lot of people.

  18. Great article, it has help me a lot, especially about my niche.

  19. From my own experience, I have bookmarked sites that do this well because I can always count on finding something new and interesting there and also following a certain standard.

  20. raghavendra says:

    wow, this is very nice.
    we can also give credit for them at 100th post :)

  21. Keeping the future prospect is certainly essential and also you provide some good guidance right here.A very important factor I’d personally add is always to keep open up outlines of conversation in between both you and your visitors. This can be done by quickly answering remarks and inquiries, saying thanks to individuals for his or her responses and usually maintaining reply times short as well as your replies obvious and genuine.

  22. I couldn’t agree more with memorable domain names. There are sites out there that have a long domain name and are sometimes tedious to type. I guess that where bookmarking comes in, no? But still, you’d want your readers to easily remember you and your blog when they’re out there, perhaps socializing and talking about the niche you’re part of. You’d want yours to be part of the discussion.

    • Kiesha Easley says:

      Hi Emily,

      Long domain names are definitely a hindrance. And those sites with dashes in the name, those just totally throw people off. No more than 3 to 4 words in a domain or you loose people who are just trying to remember your site on the fly.

  23. I am researching what things should go into an author website and found these tips very helpful! I have got a blog that I gave a weird title to before I realized the importance of, name recognition. I plan to transition my blog to my author website when I create one. Thanks for these tips I am bookmaking this page to come back and reference again and again.

    • Kiesha Easley says:

      Hi Alex,

      I think we’ve all been there. I did the same thing when I first started blogging. I wanted to be creative, but didn’t realize that in the online world, you don’t have time to be clever – you need to be clear. I wish you all the best with your transition.

  24. This is really great tips. I agree with all points. But this is important for me that how can i know about Readers Expectation? Again thanks for sharing the great post.

  25. Azslyn Cole says:

    It is important to write an interesting topics. Make sure that readers would love to read your posts. Then, make sure that it has high quality content. It is necessary that you love what you are doing so that your follower would love your blogs.

  26. Standing out from the crowd, presenting unique and quality content regularly and making your post attractive and presentable can help bring readers back to your site. Blogging requires commitment and patience. This post is a great guide to turn occasional readers to loyal followers. This is what can be called success for a blogger. Thanks for this valuable info.

  27. Hi,

    I would like to add to point number 3. Writing for readers is a challenge but still you can do it. We can enjoy doing it and it will help you in building a rapport with them. They feel acknowledged. If your articles mirror their minds, they will be never leave you blog. They would love to come back.

    Regards,

    Sanjib Saha

  28. Standing out from the crowd is perhaps the trickiest part for me when it comes to blogging. With so many blogs these days in any given niche, it is important to give something new to your visitors not just to attract them to check out your blog, but to keep coming back for more.

    • Gail Gardner says:

      There’s a simple solution for that, Adeline. Just make sure yours is the very best blog for life, leisure and travel in the Philippines by including plenty of specific locations, events, traditions, delicacies and food dishes, music, etc.

      Travel is too big a niche to stand out in – but all things Philippines should do it for you.

  29. It’s really nice to have a loyal followers. Hoping that your tips will help me to have more loyal followers. Thanks for sharing. .

  30. Writing for readers among the ways mentioned really attracts the visitors a lot. Favouring them makes them feel happy. Thus we can get loyal readers.
    Thanks for sharing

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