Well, in the blogging world it does…
Here’s what happens…
- Post number one arrives in my inbox.
It’s Monday morning. Not my best time of day or week.
I glance at the headline.
Hmmm, not very compelling. Not sure if it’s worth a read. But I give it a chance, I’m feeling generous…
I scroll down... (the opening paragraph goes on a bit),
and down… ( this long paragraph still doesn’t get to the point),
- Post number two plops in.
It’s still Monday morning. Still not my best time.
I glance at the headline. Hmmm… intriguing. Could answer my problem. I sit up a bit straighter.
I scroll down… not too long this time, my kind of post.
It’s got me hooked.
and down… can’t wait to start using this advice.
I reach the end.
Says it all with no words wasted.
Smiling, I bookmark it.
Why do I believe that size matters in the blogging world?
1. Size matters because we have short attention spans.
We don’t want a novel, or even a short story.
We want the blogger to
- solve our problem,
- show us the way,
- help us to write well,
- teach us something.
This can be done in a short post.
As bloggers we have to put in the work.
We have to edit, and edit.
We have to see the post from the reader’s viewpoint.
We need the reader to keep reading…
2. Size matters because there’s so much competition for readership.
My Inbox gets pretty full of posts I’ve subscribed for.
I will only read the ones that ’do what they say on the tin.’
I won’t hang around reading a long and difficult article.
I’ll move on to the next one.
My readers will do the same.
3. Size matters because, in the blog world, shorter is better, small is beautiful.
But that’s only my opinion.
What do you think?
Does size matter, with blog posts?
Tell us what you think, in the comments.