By now you should have understood that building a relationship with the list is essential to making money from it.
The money is in the “relationship” with the list. You’ve heard this phrase a hundred times already.
Well, email marketing has changed a little bit, you have to make little tweaks to how you prepare and write your emails if you want to maximize profits.
The style has changed from business style to a friend style.
The gurus predicted it way back in something like 2004, but now we all need to make the adjustments or else we will be out of business.
Mail More Often
A completely simple concept to understand, yet requires a little work to do.
But that’s what the marketplace demands.
You should email your subscribers at least 3 times a week. Each of these emails should contain entertainment, your own personality and help solve their problems.
Yes, there are some people who will mail you often, like every single day, but oftentimes they only promote you something …without giving you free information.
Always give the reader something of high value for free before promoting them something.
Every time you promote something, their trust in you diminishes. You can keep the trust to an even level if you add value to their lives.
Include More Personality
It’s the end of business-like email marketing. The corporate style of emailing is over.
Today, you should focus much more on being their friend. Treat your subscribers as if they were your friends, and they should be.
You’ll make much more money from people that like you than from people that don’t quite like you.
It’s one of the R. Cialdini’s principles. Check him out.
What you want to do is write entertainingly and interestingly. It’s best if you can somehow include your own personality.
The teachers don’t make the most money, but the entertainers do.
That’s what I want you to think about.
Make People Click Less
There’s a myth, which is especially false today, that you need to train your subscribers to click.
Well, the ugly truth is that we all have attention deficit these days. We like to hop from one page to another in just a few short minutes.
And we become bored very quickly, even if the content is pretty good. Even if it’s in a video format or very engaging.
Basically, if it takes more than a couple of minutes for the person to digest your content, then you’re at risk that they will leave your page.
Therefore, it can be hard for us marketers to create compelling content which is consumable in a short time span.
Include the article in your email if you can, don’t make them work to get to read your article.
When they have to click 4 times to read your article or watch your video, then it is a bad idea.
You need to test these email tips out for yourself. Testing is the mother of success.