Shops and boutiques execute swift changes to replace one seasonal display with the next. Thankfully, May Day cards are no longer popular but the annual barrage of Father’s Day commercials are just around the corner.
Point being, there is huge potential for businesses that include seasonal shifts in their marketing plans and you don’t have to be a card manufacturer to profit.
For example, small business owners are typically most affected when schools let out in small towns with large student populations. Having the ability to reach out directly to their customers during the summer can be the difference between survival and failure during the slow season.
Even if your business or town is not dependent on revenues from student shoppers, the heat is likely to keep your prospective clients at home or at the local air-conditioned malls. Keep in mind that if your business isn’t where your customers are frequenting during the hot summer months, it may be a very long summer ahead.
The following are five tips for outstanding blogging during the summer season:
1. Embrace the season
This is particularly beneficial if your content is relevant to the ocean, a lake or a popular downtown spot, where related traffic is going to spike dramatically during the summer season. Promote those items that are most appealing in hotter weather and write relevant content that appeals to your customers’ interests for the summer.
You know your business well enough to know what will and won’t fly with your customer base.
2. Hit the press
Your local paper will likely write a story about summertime business. It’s inevitable, because smaller papers need stories and content just as much as blogs.
So why not become part of the story and get some free exposure? Reach out to papers, bloggers, and television and radio stations in your area and let them know about what you and your business are doing this summer. This is one of the most effective ways to get free exposure.
3. Offer value over the hard sell
The best email campaigns typically contain 25-30% sales content, while the rest of the content offers intellectual value to the prospective customer. Avoid sending emails that are filled with just your sales pitch, and offer them some hot summer tips on topics relating to your products.
For example, a beach-cruiser bicycle company could talk about the value of making sure tires are properly inflated, balanced, and rotated and then explain how these tips can save money. This type of information legitimizes your brand, creates trust, and increases the chances that customers will make purchases from that business.
4. Make your emails relevant
If your business sells tires, but you’re an affiliate/partner for a furniture store, don’t email your furniture campaigns to your tire customers. Make sure that the content sent out to your lists is relevant to what the recipients are actually interested in.
This will reduce unsubscribes, and maintain a positive rapport with your subscribers.
5. Make your campaigns fun
All too often, businesses are so focused on selling products and services that they’ve forgotten to make them fun. Simple things like contests, drawings, and ways to highlight customers and partners are a great way to spice up your email marketing campaigns.
With the mainstream adoption of social media, it’s easy to launch these types of marketing campaigns, while collecting valuable contact information like email addresses and other contact information for future campaigns. Take advantage of these hot tips to get the most out of your summer blogging.
Image Credit: Canvas Images
About yonoguchi
A lot of blogs out there has scattered since blogging has become a common activity on the internet. If you want to make money with your blog, get your blog or other content marketing noticed and must follow the tips here. Thanks for sharing! – Sally from SMBSEO AUS
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Twitter: lester_beau
says:
really great post to read !!! saves my lots of time and clear my doubt about internet marketing methods that you just explained above . thanks again
Twitter: maryembatool
says:
This is a great tips given here.This is very interesting and helpful.Blogging is a good place where we can learn a lot.
Twitter: intlQuest
says:
Get Top Rankings and More Traffic With Your Blog
Imagine you could get your blog posts in the first few listings found by Google when your prospects searched for your products or services. You’d get a lot of free traffic to your site and generate a lot more sales. [...]
Twitter: Nidhi11
says:
Really helpful tips for this summer bloggin..This blog is really very interesting one…I love this one so much..
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Hi Yonoguchi,
Changing the theme or feel of my site according to the season is something that simply never occurred to me but it makes a lot of sense, thanks for the tips you’ve provided.
I guess that some accent should be definitely made on the season, and all the material should probably be connected with traveling, sea and holidays
Jessica recently posted..20 Unmatched Family Flash Website Templates
cool post like the way of your thinking blogging can be done any were i like your ideas about doing blogging in summer its nice thanks for sharing this article.
Twitter: Janis167
says:
With the bloging in summer is the same as going to gym in summer :) Even if you really liek it its very hard to keep doing that and keep up with the routine you have been using for months now :)
Twitter: joya_sharma
says:
Great post..
I appreciate your work.I agree with harrysom we should change with time.We need to update ourself with latest news and upated Information.Nice post and Thanks for share this informative post with us.
Gravity Fashion recently posted..How to Wear Ghagra Choli in Different Regions
This is a great tips given here.This is very interesting and helpful.Blogging is a good place where we can learn a lot.
The first ‘Embrace the season’ and second ‘Hit the press’ really interesting and very well explained. Thanks for sharing the tips that definitely help to make blogging colorful in summer.
Twitter: issuesEthical
says:
That is a great way to blog. Some people relax just like this blogging. I guess it is like reading a book. If your blog is going that well you would want to work on it all the time.
Michael Belk recently posted..What is ADR?
Twitter: antonrsa
says:
Excellent tips – Overall Compelling and valuable content along with a well formulated market strategy is key to having a high valued blog and traffic. Online Social engagement plays a big role in the success of bloggers and their blogs these days.
Anton Koekemoer recently posted..Digital marketing in plain English
Twitter: rickyrock626
says:
I agree with anuj. we should change ourself according to time.and find a google’s latest updates.write a unique and quality content on your post.
Great tips, I really like your point on hitting the press. I wish I could have a little more time to give a try all of your advices.
Susanne recently posted..Mein kleiner Sohn ist leider krank geworden
Great post!
I totally agree with the ”embrace the season” thing you are suggesting!Our posts must be related with the seasons as they are with current events! Especially during Summer everyone is a little, or in my case a lot, distracted :) It’s the sunny weather, or the birds singing or the idea of the summer vacations… It doesn’t matter! So our readers need to notice this fun, summer attitude in our blog posts, and in our marketing strategies, like our emails!
Thank you :)
Sara recently posted..The Effects of Junk Food on General Health
Twitter: howtospecialist
says:
I totally agree with your point of view and I really embrace all your tips. As bloggers, we should adapt to the trends and write contents that comes as a response to the needs of our readers.
Jack Sander recently posted..Garden bridge plans
Twitter: richescornercom
says:
I always think of summer as a time for fun, upbeat writing. People are out enjoying the sun and when they come back and surf the web, I think they would enjoy a fun easy read as opposed to something complex. Also, I think it’s encouraging to know that my favorite bloggers are having some summer fun as well.
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Twitter: AnujKumar124
says:
It’s Really a Nice Post Because we have to change according to time and needs for more popular searches we can also use google trends which help in providing the information regarding the popular searches
google trends is really good finding the popular searches
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