Now that social media is widely recognized as a powerful marketing tool, there has been a lot of discussion about the value of the connections made via these channels. With Twitter and Facebook being the top two options, the talk often revolves around followers and fans respectively.
And while experts have been pretty creative when it comes to inventing calculative methods that determine value, there is no one single formula that works for all business. If you want to know whether a Twitter Follow is more valuable than a Facebook Like or vice versa, you need to sit back and evaluate your own unique situation.
Dollars and Sense
Perhaps the most obvious way to determine if a Twitter Follow or Facebook Like is more valuable is to take the traditional approach of breaking your calculations down by the dollar amount. How much are your followers and fans spending with your business?
If you are generating little to no sales via social media, then both have little value in this regard. But when one network is getting you more sales than the other, that determination becomes easier to make. If you are generating sales through both Twitter and Facebook, you can determine value by adding up your total amount of revenue, and dividing it by your number followers and fans.
Engagement
When you want to take your calculations beyond dollar amounts, engagement is one of the most effective measures to use to make a determination. For example, if you are running an Easter-themed campaign on Twitter, you could use your analytics tool to measure the engagement of the original tweet you sent out.
Depending on your system, you may find that the post resulted in so many retweets, so many mentions of your brand, and so forth. In the social media realm, value does not always break down to dollars and sense. A follower or fan who is spreading the word and sharing your content can be just as valuable as one who makes an occasional purchase.
Value is Unique
The most important thing to remember when attempting to decide whether a Twitter Follow or Facebook Like is more valuable to your business is that value itself is unique from one individual to another. It is also essential to keep in mind that value could change on a regular basis. For instance, a loyal Twitter follower might spend an average of $50 in purchases one month, and $100 the next.
This obviously makes it difficult to put a number on their overall value, so if you want to determine their worth, a combination of calculation methods is probably your best bet.
When it comes to what they mean to a given business, some Twitter followers and Facebook fans are obviously more valuable than others. Instead of trying to figure out which offers the most, you may just want to accept that all your social connections have value, and focus on ways to increase that worth.
Image credit: Rachelcom3332
About Kiesha Easley
I think both these social media really help a lot to boost my company. I am contented on the features of Facebook and Twitter and how these social assist me on my company.
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Lalaine Nichols recently posted…Lose Excess Weight Successfully
Hello Francis!
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It’s true that social media are great marketing tools! Especially now with the new Google Panda and Penguin, and all these changes lately, social media are marketing tools we can still count on! The bes thing is to work on all your accounts, Facebook and Twitter. On the other hand it’s wise to focus more on the platform that benefits our business more! How much money each platform brings you is a very representative incentive!
Thank you
Sara recently posted…My Drugstore.com Review and Coupon Codes
From my experience, I can say that I got the best results using both social networks, as they complement each other nicely. I cannot even image what I would do without using these networks to promote my work.
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Jack Sander recently posted…Wooden playhouse plans
In my opinion facebook like is more powerfull because facebook is the most important social media.
Our company don’t have facebook and twitter account yet,but in a few days I ‘ll create a facebook account.
I think they are valuable but hard to get. Facebook likes are very good for a business.
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Visitors spread the word about your business without any real efforts.
Michael Belk recently posted…Favoritism at work: It is unlawful and morally wrong.
All i can say is that both have their unique values neither Facebook nor Twitter can be neglected.
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Deep recently posted…Nokia Asha Cheap Nokia Smartphones
even though both have their unique values and neither Facebook nor Twitter can be neglected but my personal experience is that Facebook users and likes pay off better.
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Dev recently posted…Jobs that don t require a college degree
To me twitter would make my website unprofessional for the niche I am in so it would only apply to certain niches for me if its suitable.
Really a awesome Blog, very informative content, congrats you earned a new daily visitor……….
Well this is actually a great idea and a useful information to be shared for the businessmen.. I am sure this should be helpful for us.. Thanks!
As you so wisely say it’s very difficult to measure the immediate worth of a “tweet” or “like” as the long term benefits of building your brand could be endless for very little effort.
Thanks for the valuable article!
Hi Francis. Thanks for posting this article. Personally I prefer facebook page to promote my business. Because people always log into facebook on PC often than twitter. So they can catch our product more details.
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fashionista recently posted…Should You Buy Silver Coins?
Today, it seems necessary for the business to have account on top social media sites and Twitter and Facebook come ahead in the game. I think it is difficult to say which one is more valuable to the business but know both twitter followers and Facebook fans are important. Thanks for sharing information that worth to understand for every business.
When it comes to the weight of Social Media interaction – I think it all depends on the targeted user and their reach within the community. Twitter has a disadvantage of only allowing 140 Characters to be tweeted at a time. But if your Facebook and Twitter accounts are linked I think you stand a lot better chance to increase the reach of the Social Media Engagement over multiple channels. Overall – it depend on your Business and the time you spend on the channels compared to your ROI (return on investment).
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Anton Koekemoer recently posted…How to stay focused with your social media campaign
social media i aproving to be very helpful these days. Social Media is a great thing with which we can drive trafffic towards our website.
Thanks for sharing this post. I always love the way that you explain things to others. Keep on writing because this is the kind of stuff we all need.
Thanks for sharing this post. I always love the way that you explain things to others. Keep on writing because this is the kind of stuff we all need.
For me, I will use twitter to tweet anything and everything under the sun almost everyday just to keep in contact with my existing followers. For FB, it more on visual aspect kind of social marketing, so I will paste interesting pictures or videos related to my online products and let the discussion roll.
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Grace recently posted…This My Site
I rate this article as a brilliant read that I would highly recommend to my friends.
Hello every one this article is so good and informative i like it and these twitter and facebook super social network place it really very powerful and some other StumbleUpon, Digg, Reddit also very good.
Thanks for sharing
Francis,
I liked this article for its depth, yet I am uncertain about one aspect. In terms of determining how many of your followers/friends actually purchase products, in hopes of eventually calculating the ROI and evaluating the value of each, how do you determine this if you do not have an analytics program of some sort in place? Although my business is service based rather than selling tangible products, we still work with a great deal of clients that struggle with determining the actual number of friends/followers that are purchasing products. It just seems impossible to match a single purchase with a friend/follower when you have hundreds or even thousands to sort out. What would you suggest in this scenario? Thank you very much for your input.
Tyler @ Helios Media Marketing
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Tyler recently posted…Social Media Muscle
I think overall the focus should be gaining as much social media interaction as possible, both social networks have their advantages, Facebook may have the slight advantage because you can advertise to a broader target market while not being restricted to only 140 character per post. Good Post, Twitter and Facebook both are the keys to Social media marketing success.
“A follower or fan who is spreading the word and sharing your content can be just as valuable as one who makes an occasional purchase.” Using Social Media this is bound to happen more often than not and is a great way to generate the word about your business to others.
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Lawrence S. recently posted…Anaheim Crickets
If you are relying on sales-they both mater equally. but if you are just blogging-they build traffic but this traffic is pretty much useless. It’s simply eating your bandwidth.
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alex recently posted…Anastasia
I think both the social media sites are good to increase.follower and friends both are good to improve your sale.it’s important that your follower should share your post.
I have read in quite a few articles that getting Facebook like and twitter likes increases your search engine positioning, I think you need a lot for any significant rise though, anyone else know?
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Richard recently posted…The Kitchenaid Professional 600 Information Site – Welcome
Francis,
From my personal experience, the more Facebook likes and Tweets I received on my stories, the better my Google rankings became.
If you are not doing it to acquire leads, consider it as a SEO strategy. If Google bots discovers likes on your stories, it naturally assumes your website is worth sharing and it “likes” it too
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Dennis recently posted…6 Golden Ideas To Make Passive Income Using WordPress Communities
Of course, it is really good for your business if you receive more Facebook like or twitter follow, I am a online marketing person and my site page range increase from 1 to 3 only in 4 month because of this wonderful social network
exactly !!! ….you are so right jared . i have experienced the same about this social media marketing so far
Yes definately twitter follower and facebook likes both are important for our online business.now a days social media sites plays a important role to promote online business.
of course, there is a link betwteen the follower and like
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talorx recently posted…Kill Belial in Nightmare Difficulty with Monk
Having a blog without integrating or using those two social media services is like only having a typewriter
Those two services are a must have and use
For me, twitter and facebook are really a social network sites that offers free services to promote or advertise your business. With this, you can see how valuable they are to attract sufficient audience to boosts new possible clients. This has been a great post! – Sally from SMBSEO AUS
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Sally recently posted…Is More Always Better?
Hey Francis
Social Media has become a inseparable part of every business now. Each social media source has a different role to play in promoting a website/blog. I have done twitter and facebook marketing and they definitely;y give good results.
Both these social marketing platforms are very important…i think the success you derive from these platforms depend a lot on the type of people that are there in your network and how you engage with them
The thing about it is if you watch matt cullis from google he states that social media is where google are going so why fight google
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kevin redman recently posted…Welcome to Muscle building over 40
I definitely agree. You need to monitor and evaluate with media works best with your targeted
client base. In the particular field I’m in Twitter doesn’t really do much for me; on the other hand Facebook is definitely getting us somewhere. However, blogging is still more effective than both.
I like post. Thank you