I’ll be honest, I don’t send out as many newsletters as I should – for three reasons. One – I’m lazy, Two – I don’t like bombarding people’s inboxes unless I have something important to say, and Three – I hate fighting with my email template when I want to change up the look.
I don’t know how many times I’ve spent hours trying to fix a broken template after trying to alter one simple little feature. I’ve since turned into an obsessive-compulsive “saver” – I’m constantly stopping to back-up my work at every stage – this totally jacks up my productivity!
How many times have you created what you thought was going to be a beautiful email template, only to discover that none of the features carried over once it was delivered. Depending on the email provider, various parts of the code get stripped from the message and you really have no clue what your email is going to look like when the recipient opens it.
If looking professional is important to you, accepting this unpredictability is difficult and a highly nerve-wrecking!
But what can you do about it if you’re not an experienced coder?
I’ve discovered that you can “Drag and Drop”!
GetResponse has a new feature that makes creating an email newsletter so much simpler! With the beta version of the new Email Creator, now you can design beautiful email newsletters and move things around using a drag-and-drop editor.
You can drop in text or photos and make changes without worrying about breaking the code. It also stores your history of changes, so if you ever save something, but want to go back to your previous template, you can leave the OCD behaviors behind and be rest assured that your work is saved.
It also allows you to preview the message you’ve created in the browser so you can have some idea about what your email is going to look like once it’s been sent.
GetResponse Email Creator also features a Time Travel feature that enables marketers to schedule and deliver emails at the same local time all over the world. Those who market their products internationally can improve the results of their email marketing campaigns by optimizing the time of delivery based on their customers time zone.
I think this is ingenious!
Tell me about your experience with email templates – are you doing more fighting than sending?