Have you been breaking your neck trying to adhere to all of the latest SEO guidelines? Going out of your way to optimize content? Build links? Only to discover that you’re ranking hasn’t improved at all?
I’ve been there and still doing that – wondering what on earth I still could be doing wrong?
At times, I’ve felt like the search engines are as hungry as Audrey II from Little Shop of Horrors – no matter how much blood I give, it still wants more. It still screams, “Feed me, Seymour!”
I keep feeding it more and more optimized content and yet nothing changes. I keep building backlinks – nothing. I avoid duplicate content – after over a year, I can’t get past a page rank of 4 – what gives? What exactly does Google want from me?
Out of all of the things I’ve done, I’ve never thought to conduct a check for broken links, both internal and external. I guess I hadn’t really thought about it – I didn’t realize how much it mattered, but according to an old post I found over at DailySEOTip.com entitled, “Crawl Your Site for Broken Links, Errors, and Duplicate Content,” broken links and other various errors could signal to search engines that your site is still under construction and is therefore not as valuable.
I don’t know about you, but the thought of that made my eye twitch. Out of all of the steps I’ve taken to build this blog, you mean to tell me Google still considers it a work in progress and not worth increasing the rank?
I decided that it was time to take action, so I stopped by Dr. Link Check to get a status on my links. This site is free and scans up to 1000 links. It checks for broken internal and external links and even checks for blacklisted links. If you need to scan more than 1000 links, there are additional options to choose from.
After scanning WeBlogBetter.com, I cringed! I had over 117 broken links and 2 blacklisted links. Obviously, I’ve got some work to do! I’m going to spend some time fixing up the problem and I’ll keep you posted on the results.
Have you had a similar experience with stagnant rankings? Have you checked your links yet?