What is meant with by that exactly.?
Well your choice of advertising type, shape, volume, and especially how you position them is very important in order to let your users see them, and not least click on them. This means that the more track you have on your ads the better your changes is for you to maximize your monthly earnings, therefore it’s extremely important that you have mastered this.
The thing that must determent your advertising choices, is the type of website you have, because one kind of advertising on a website are not necessarily as good on another.
So here are a few tips on how you design your ads to match your website or websites.
The purpose of your website is as I see it the most crucial factor when it comes to advertising, especially when it comes the 2 types of advertising that is Adsense and affiliate.
If your website’s purpose is to get users to buy a product such as travel, unemployment insurance, clothing, etc., there is no doubt that affiliate advertising is the only way you can go with the website.
In fact, I would go as far to say that Adsense ads usually have nothing to do on such a website because it will just remove your earnings base due to the fact that Google targets the ads and are aiming for your users with those.
Thus making the Adsense ads a disruptive element, something that you don’t need too when it comes to making money.!
But is your website a blog, a service site where the user can get something, do something like websites with recipes, exchange rates, currency converter, stock quotes, bmi calculation, forums and all other types of websites where it’s conveyed a message and not a sale. Then it’s Adsense advertisements you should aim for and opposite with sales pages, affiliate advertising is here to be the disturbing element.
The design of advertisements
With affiliate ads there are not many options to customize the advertising because it’s the seller of the product, that are determining how they should look. The only thing you can have an effect on it the size, whether it be a picture or a flash movie. So they are more or less straightforward to use, but you can still get it wrong.!
You might wanna check out this post by Steven Papas “why your affiliate marketing campaign stinks you are making no money”
Adsense advertising, however, is a type of advertising that is much harder to master because you, the webmaster have far more options for the design of how it should look like. Here you can even control the colors used, you have a few more sizes to choose from, whether it be only text ads, or whether it also may be images, flash or decidedly small films. This unfortunately also means that you have far more chance to getting it wrong, thus damaging your potential earnings on the website
My own experience with text ads says that the colors of the advertisements should match the website colors to have the best effect.
The colors on the title and link on the text ads should be the same as the headings and links on the website, the user will quickly see what the color of your headlines are and thus seeing their importance. This importance’s are you transferring into the ads, if the titles and links have the same color.
The little narrative text of the advertisement has the same color as the text on the website, maybe even a bit brighter to downplay this part.
You can setup Adsense ads to display text ads as well as Flash and other rich media advertising, this will allow you to have a greater chance to reach more users. And because your users are different just like me and you, you will with this diversity have a higher chance getting the right ad shown to the right user thereby getting a click on the ad you want
The position of the advertising
In this area there are as many opinions as there are websites, so again it’s from my own experiences that I’m writing about.!
You have full control over where to place your ads, but Google tend to give websites with too many ads above the content a lower position in search results. However this is only a problem with websites that have many ads “above the fold”
So imo if you only have one ad above the fold, you won’t get in trouble with Google…
There are in total 5 places on your website where you can place ads, and it has great significance which of the 5 positions you choose to use. The 5 places is above content to the right of the content to the left of the content, below the content itself and merged into the content.
The worst position you can make place an ad is at the bottom, unless you know the users read all the way down every time something they rarely are.
The best location you can give your advertising is which they are merged into the page’s content here, they will stand as a more natural part of the website especially when the colors are as previously described.
Then comes the right and left side and in fourth place the advertisement at the top, the low ranking on the ads at the top is that the users eyes are usually further down the page about the center of the screen so many of them don’t even see your ads here.
But what’s right for your website is ultimately something the users decide, so you can’t do anything other than tweak your ads until you find the best location, design and type for your users.
This article should hopefully give you little more to go on, so you should hit it right setup faster and start earning the money we all want.
Since the article is made on the basis of my own experience of around just 20 websites, it shouldn’t be seen as the only way but simply as a help.
And there is certainly also exceptions to the rule as there is with all other things.!
What are your experiences with making money online?