Pinterest has taken the world by storm. If you’re one who has not heard about it, you may be living in a world with no Internet. Kidding aside, to give you a short overview, Pinterest is a social media site which enables people to share their own “dream boards” consisting of things they love, desire and enjoy.
Pinterest had recently been claimed as the fastest growing web network, reaching up to 10 million registered users. Now for businesses and entrepreneurs, this spells one word: TRAFFIC. So the questions stand: Can your business benefit from it? Should you pin or unpin your business to or from Pinterest?
In this article, we’ll give you six reasons why it may not help you or your business.
1. You’re not fond of posting or “pinning” updates regularly.
Pinterest has mounds of categories and posts that are update literally by the minute. If you don’t hype and blend in well with all the noise and clutter, you will just get to the bottom of their feeds. And by remaining rather idle, you are simply decreasing your chances of getting the visibility you’re hoping for your brand.
If you decide to join the site for your small business, you must be one who’s enthusiastic in sharing pins back and forth. But if your site is not prepared to distribute content constantly and quickly, then it may fail to gain the momentum needed to take off on Pinterest.
2. Your business is a B2B type, offering services or mainly intangible products.
Thus far, it appears as if e-commerce as well as B2C companies primarily flourish upon Pinterest—provided that Pinterest’s picture-sharing performance makes it simpler to screen merchandise (tangible ones), rather than software programs or even support and service plans.
While never out of the question, if your business enterprise for the most part features services, it may possibly have a relatively more complex instance rating from Pinterest.
3. Your business niche is far from fashion, crafts and the arts.
On the whole, just about 82% connected with Pinterest are women. In addition, these users are likely to slender powerfully to food, crocheting, stitching, homemaking, maybe décor.
If your business does not occupy a these “girly” targets, then Pinterest may not be the best choice in your social media toolkit.
4. You’re not the creative or flexible type of social media person.
Simply selling goods in “black and white” forms will never ensure you get much. Especially if you’re new to Pinterest, you should research for ways to get your content better associated with your customers and have a strategic advertising method to show innovative designs that really pop out from all the rest.
For example, if you are selling nail art colors, prints or designs, pinning photos of your models’ nails will not particularly be the center of attention. You should post bolder pictures that convey heavier advertising beyond average. While it’s perhaps too easy to pin images, your success here is determined by your strength and creativity in content development.
5. Your core business cannot be presented with quality visual content.
Pinterest is an influential platform for brands with visual products. Therefore in the event that you’re a fashion designer, foodie, artist and so on, it’s an excellent spot to publish your work.
But if you’re marketing about technology support, HR, finance, engineering, and other big portions of the real world out there, it’s hard to show what your core business or brand can offer through pictures.
6. People and brands are not the emphasis.
Since the brand or the business profile results last, it’s difficult as well to get people follow you particularly as a company. What they would mostly likely do is re-pin or like your content, or maybe follow one of your boards. Following a brand is an extra step that most people simply won’t take. Granted as mentioned that Pinterest is trying to emphasize on the visual aspect, but connecting your brand to your pin can be a challenge. For instance, if right now I search for this particular brand, the results will give me the associated pins, then the boards and lastly the person who posted it.
In general, Pinterest appears to be much suited only to certain businesses or for personal use. Nevertheless, if you feel like you can use this tool to work for your own business, then build a strategy before it becomes disastrous. Like in all social media sites, creating fabulous content takes time and energy. Just remember that these platforms are not entirely ones that sell stuff; you do.