Though I have been blogging for only a year but I have been reading blogs for a very long time. There was this one question the answer to which I really couldn’t figure out “Why do people write posts in their blog that are over a thousand words. Does anyone ever read these posts completely?” Now that I have spent some time blogging I finally know the answer.
A comprehensive post shared by a few avid readers is better than a shorter one read (but not shared) by a few more.
I have noticed that the regular readers do not read long essay style posts, unless it interests them at the moment, as reading them takes time. So for subscribers and regular readers’ digestible bits are better, but if you want to get search engine traffic, it’s better to get it all out there.
Search engine bots crawling a long well-structured post will definitely rate such a post higher thereby increasing the search rankings of that post for related keywords. Therefore, the post will keep getting traffic from Google and other search engines for a long time period. This can also help you build visitors who keep coming back.
Remember people come with a problem and are looking for a solution. If it takes 500 words to solve a problem then it’s good, if it takes 2,000 words to solve the problem so be it. People don’t come back to have half-answered questions answered, they come back to solve a different problem.
Longer posts allow the writer to create depth in the article and a particular subject can be handled end-to-end covering various aspects. A number of different categories a serious longer article section and a quick fix section. This is the best way. When you publish a long post covering all the shades of a particular topic you are more likely to solve your readers’ problem.
As a consequence people reading that post will be much more likely to share it on social media (e.g., Twitter, Facebook, Digg, Pinterest, Stumble), this will increase your traffic/readers not only on short term but on long term basis. Thus eventually one big post will bring much more traffic than two or three smaller ones, both in the short and in the long term.
However one cannot say that writing smaller posts has no advantages. Just like there are two sides of a coin both with its own value. Similarly breaking a post down into smaller parts and publishing it sequentially has some benefits too. Longer posts are always better, unless making a series. For example, a new tablet PC has been launched which you are covering on a day to day basis.
A reader keen to know more about it will keep coming back for more and more updates. It’s a nice way to create loyalty among your readers, as they will develop the habit of visiting your website more frequently. But remember in such a case it is important to link one post to another or else you might end up losing precious visits.
At last my personal advice is to balance both. It is not practically feasible for all to write posts over 2000 words on a day to day basis. So if you’re having very long periods of time between these long posts, then I think it is a good idea to post a short but informative ‘tip’ or insight now and again. Unless you can pump out the long posts a couple of times a week, it’s a good idea to keep a good mixture of posts of both types in your blog.