4 Reasons Mediocre Doesn’t Cut it With Guest Posting

On the ComputerYou have just made a pitch to post on a high quality blog. You assured the blogger that you will write an article that their audience will appreciate. Maybe you could get a post published that you didn’t put much effort into. However, you will need to work hard on developing any strategy if you want results as an Internet marketer. Guest blogging isn’t any different.

Why would you spend more time writing a post for someone else’s blog than your own? The answer is simple: in the end you will get much more back yourself if you write a high quality piece.

Before you start writing, think of the reasons why you are guest blogging in the first place. Many bloggers use guest blogging solely to build a backlink to their site. That is a terrible mistake that won’t get you very far.

Here are some reasons why you are going to want to make sure you have a high quality guest post:

  1. Creates more exposure. You want a guest post that is going to get you a lot of attention. If you choose to put in half the effort you would in your own site, you won’t get too many shares in your social networks. You want people to read your post and say “Wow!” I measure the success of my posts by the number of comments and shares it receives. If I get at least 20 comments, 50 tweets or 30 likes, then I know people read and liked my post. Of course, each of them is a potential reader for my own blog or buyer for my products as well. Follow the previous articles written on the site and get a feel for what types of articles get the most traction.
  2. Generates better backlinks. When I worked as a professional guest blogger, my clients would generally set a criteria on the number of Alexa links a site must have before I would be allowed to post on it. Although the number of Alexa links to the main site is a good measure, you would also benefit from having a post other people are linking to as well. You are going to get much more SEO value out of a great post that other people are going to link through in their blogs, forums or social networking profiles. Your post can be informative, witty or thought-provoking. Just keep one thing in mind: it has to be linkworthy!
  3. Represents your brand. Remember, you shouldn’t focus purely on SEO. Some bloggers try doing guest posts and stuffing their article full of keywords. Their blog has almost no value whatsoever. Obviously, only a very low-quality blog would take such a post. However, you would be better off not posting at all. These posts are a reflection of your brand and reflect on your online reputation. You want to show the readers at the guest blog that you are dedicated to providing quality work and are competent enough to deliver.
  4. Establishes relationships with other bloggers. Building relationships with other bloggers is essential to building a killer online presence. If you show you are willing to put in the extra effort and get a piece their readers want to read, they may be willing to go out of their way to pay you back for it.

Guest blogging is hands down one of the absolute best ways to promote your blog. However, you will get out whatever you put into it. If you want to become a successful Internet entrepreneur, you will need to create exposure and create a powerful brand image.

I suggest you write great quality posts, make sure they are worth sharing in social networks and use solid SEO tactics whenever possible.

Editor’s Note: Also, make sure your posts are relevant! Don’t try to pitch a “where to find ticketing software” post to a blog that focuses on relationships. It won’t matter how great your post is if it’s for the wrong audience.


  1. Making a creative pitch on a blog is thought-provoking. Strategizing in creating meaningful content online works wonders for the long-term thinking blogger. It pays in more ways than one to investing yourself first, then contribute meaningfully on the sites of others.

    • That is a very good point. The pitch you craft for you guest post is every bit as important as the post. A great guest article won’t do you a thing if you can’t get your foot in the door with a awesome pitch!

  2. Great article! Guest postings are very important for every blogger and as you said you get much more back if you write a good quality post! They benefit everyone! I totally agree with all your points! As a matter of fact I had my first guest posting published a couple of days ago, and the difference is already noticable!

    Thank you for sharing!

    • Thank you Sarah and congrats on your recent guest post. It sounds like you are going to be creating a winning campaign for yourself since you are already getting results from your first post!

      • Thank you :) I have question though.. Is it possible to have results from a guest posting two days after publishing it? Or the difference that I noticed is from other older backlinks and generally campaigns?

        Thank you!

        • I have received traffic from a guest article within two days of publishing. As for SEO, that is hard to say. I think it will take a little while for Google to crawl your site and get to cache your backlinks. But the rankings will follow from quality guest posts :)

  3. Sounds like good advice. I’ve been putting off getting into guest posting, but it looks very beneficial. I’m just worried that I might write a post that is not up to that blog’s standards. I realize that doing it half assed defeats the purpose and really limits the benefits.

    • Hey Jeremy,

      You are right about that. Guest blogging is one of the most awesome ways to get anywhere as a blogger. It may seem intimidating to take the plunge, but it is well worth it. I sincerely feel you should do what brings results, not focusing on automated strategies that don’t work.


  4. I always visit new blog everyday and i found your blog.

  5. Shirley Fai says:

    Great article for the readers! This sounds like a good advice for all of us…Well actually a lot of people can benfit with guest posting and we are already familiar with it…

    • Shirley,

      That is 100% true. Guest posting is a great way to enhance the quality of a site. Follow the right steps and you will be much better off with it.

      Thanks for your thoughts!


  6. I agree 100%. That is one of the main reasons i tend towards writing tutorial guest posts which actually show people how to do something which they may have had trouble doing before.

    Keeping to the topic/theme of your own blog/website helps too as the people reading the post are more likely to be interested in what you have to offer. Hence tutorial guest post from me when i run a site that teaches people to create websites and blogs.

    good post m8 :)

    • Matt,

      Tuturials are an awesome way to create a good value for existing readers. They may take more time to write, but the return on your investment is more substantial. That should always be what you are looking at. Too many people focus on putting together junk for their sites, which doesn’t do anybody any good.


  7. Gladys A. Johanson says:

    This sounds like a good advice for all of us Great article! I always visit new blog everyday and i found your blog! This is very interesting to know more about these.

  8. Many people get into guest blog posting for the wrong reasons. All they want is a link. That should only be a side benefit of guest blogging. It’s important to create posts that speak to your target audience members in order to generate traffic to your site. Maintain relationships with blog owners and that relationship might lead to a business opportunity.

    • You couldn’t be more right about that Nick. The last thing you want to do is focus exclusively on SEO for guest blogging. That only undermines your reputation and everything you are working towards, which is cultivating great relationships and building businesss as you say. Many people only guest post on a site once because they want a variety of links from unique domains. They are destroying themselves that way, because they don’t have the opportunity to build a long-term relationship with existing bloggers and the readers in their niche.

  9. Interesting Topic! If i am not wrong to say then Guest blogging is one such tool if take it rightly, it will satisfy many of your expectations conjointly……

  10. So this defines that guest blogging is really important. I agree with the explanations about the four aspects that can benefit you from guest blogging.

  11. Robert Tabor says:

    Guest commenting ain’t bad, especially if they are speaking within the topic. That is what I think, other people has different thoughts about it as well.

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