If you have a blog that you update frequently then there’s a good chance that you want to make as much money from your blog as possible. Even though lots of people start blogs primarily for personal reasons (because they want to write about a certain subject or because they have a message they want to share, etc.) those personal bloggers usually dream about being able to make their living from their words someday.
Making money through your blog occurs through a process called monetization. If you’re not making much money, or any money at all, from your blog then chances are your monetization strategy is doing a few important things wrong.
You Aren’t Using Enough Monetization Sources
It’s fairly common to find blogs filled with quality content that aren’t making much or any money because they’re relying on a limited number of income streams. The most common form of blog monetization out there is Google Adsense. Bloggers love to use Google Adsense because it takes less than 10 minutes to set up and get running and they never need to fiddle with it again if they don’t want to.
Unfortunately unless you have a very large and dedicated readership you’re probably not going to make a full-time living from Google Adsense alone. Other bloggers respond to this reality and toss a few affiliate links into their text, a smart practice but one that isn’t going to bring in a full time income on its own either.
As a blogger you need to utilize as many different monetization sources as you can think of. Google Adsense, individually sold image-ads, affiliate links, review products and work out a deal with their producers, create and sell your own products, etc. You’re going to have a hard time making all the money you want from a single source, but attaching multiple streams of income to your blog will eventually add up to significant sums.
You’re Trying to Do it Alone
You are going to have a very hard time making a full time income from your blog unless you form lasting and mutually beneficial connections with other bloggers and internet marketers. Even the most valuable and original content will only be found and read by a handful of people unless you form partnerships with other bloggers who actively promote your content to their readership.
Forming these partnerships is a give & take process. Don’t expect another blogger to promote your work unless you have either already promoted their work or have a very clear timeline for when you’ll return the favor. With large and well-established bloggers expect to promote their work heavily and persistently before they decide to share your work with others. The larger the blogger the more you have to gain from a partnership with them, but the harder that partnership will take to form. The inverse is true as well and you’ll do best by forming partnerships with many small bloggers while you’re busy promoting larger bloggers.
You’re Still Thinking of Your Blog as a Hobby
If you’re going to monetize your blog fully then you need to start thinking of it as a business. Instead of updating it sporadically you need to start updating it consistently. Instead of throwing one or two monetization sources on there you need to use every stream & strategy you can think of.
It’s natural to worry that as soon as you start approaching your blog from a business-minded perspective that you’re going to somehow ruin it. You worry that you will turn off your readership or that it won’t be fun anymore or that you’ll simply fail at making any money and have wasted a lot of time and effort. You might turn off one or two readers when you decide to monetize your website more aggressively but chances are you’ll both improve your relationships with your existing readers and gain a whole lot more when you become consistent and predictable.
There will be times when you need to work on your blog when you don’t have to but overall if you love your niche then you’ll find more to like then to dislike. Finally as long as you commit to testing and experimenting with your blog’s monetization strategies you’re going to have a hard time failing to make more money with your new business-mindset then you’re making today.
Decide How Far You’re Willing to Go
Every blogger needs to decide how far they’re willing to go with their monetization strategies what the overall purpose of their blog is. They feel stressed when they’re not making any money and then they feel guilty when they throw up a new set of ads. Life is too short to remain in this kind of conflict for long.
Sit down for a half hour, take a good long look at your website and at your goals for it, and decide how far you’re willing to go to meet those goals. Once you’ve created your clear plan about what you are and aren’t willing to do to make money from your blog do not deviate from it! You’re not going to make any real money from your blog if you don’t ultimately enjoy working on it and you won’t enjoy working on it anymore if you’re more worried about optimizing your affiliate linking than you are about creating valuable content for your readers.