Guest post by MyBlogGuest Author: Guest Poster10
Don’t expect the T.V. advertising campaigns to be any less intrusive, annoying and frequent just because they are going to be monumentally supplemented by social media campaigns in the upcoming election season.
Do expect to be inundated on all sides now: in your email, on your Facebook and LinkedIn accounts, on popup ads, and on twitter feeds if you are foolish enough to subscribe, as well in T.V. and radio mail advertising.
There will be a big advertising investment in all media
Considering that almost $2.5 billion was spent on the 2008 campaign, when the internet and social media were still just about in their infancy in terms of sophistication and audience, it is no surprise that forecasters expect $8bil to be spent on the run-up to the 2012 elections, with the new media outlets now available.
Barak Obama alone has already raised $1billion, and there are about 10 other serious candidates. (And those are just the serious candidates; there are actually 175 people who are registered as presidential candidates for the 2012 election.)
Social Media is poised to become the new expert on election info
In addition to the money that will probably be spent on online advertising, voters may be looking to social media for new ways of informing themselves. Many people have become disillusioned with recent elections concerning how much truth there is in election advertising.
A candidate is clearly going to slant his advertising to support his position and smear his opponents. Voters can search what they will consider more reliable and unbiased opinions on the blogosphere and even among their own acquaintances on Facebook and other social networks.
More than 80% of Americans of voting age actively use social media. That is an incredible segment of the population to be able to influence.
Social Media is already predicting outcomes
And of course, there is the interesting phenomenon of the self-fulfilling prophesy. Online media polls have already started measuring who would win the election if it were held on Facebook or Twitter today. If enough of them predict that a given candidate will win, voters are influenced to either 1) vote for the favorite, or 2) not bother voting, giving a greater weight to those who have already voted for that candidate.
There was a great controversy in the 2008 election when a news station declared a winner early in Florida, supposedly securing his place and influencing those who had yet to vote. Social media polls are bound to have an equal or greater influence.
Whether it is in income from advertising campaigns, influence on voters’ opinions, or polls and predictions, social media is going to be a big player in the upcoming elections.
While social media sites can offer a lot of information, doing research on your own may be more fruitful. Do a free people search on political figures and find out if they deserve your vote.