Guest post by Amanda DiSilvestro
Guest blogging is a profitable yet affordable way to achieve these ends. By allowing guest authors to post on your blog, you can increase traffic to your website and deliver quality content to your readers.
In addition, one of the most common reasons why guest blogging occurs is because of Search Engine Optimization (SEO). When guest bloggers submit a post, oftentimes they include a link back to their website, so that it increases backlinks to their site. Backlinks are critical to appearing higher in search engine results and increasing the SEO of your website.
However, guest blogging is not as easy as writing up and article and emailing it to a website. There are many guest bloggers who provide low quality, unrelated content, or are simply looking to increase their SEO. Here are some tips that will help you avoid reputation-killing posts, and to preserve the quality of your blog:
What to Avoid When Guest Blogging
1. Avoid Spam Posts
Many guest writers are simply looking to increase backlinks to their site and will submit posts that are completely irrelevant to the tone or topics of a particular blog. If you put up guest posts that appear to be spam or are written with the purpose of selling a product, then your website’s SEO will actually decrease.
When it comes to detecting spam, the red flags are usually blue underlines. If a post is submitted to a blog with lots of blue underlined words, or links back to a particular site, it is usually very obvious that the writer has bad intentions. Even if your post is free of blue underlines, do not assume that editors will not read your work. Sometimes bloggers write about two different topics in one guest article simply to get something out there—this is not a mistake you want to make.
2. Ensure Relevance
Webmasters should ensure that submitted guest posts are related to the blog’s niche. Unlike spam which is usually intentional, as a new guest blogger you may unintentionally write and post content that is irrelevant. Do not get too excited about guest posting and forget to read the blog’s content. Readers may become confused and frustrated when they expecting content on travel stories and experience, but see a guest post on baseball. In addition, this has a negative effect on your blog’s SEO, as search engines will view your blog as a dumping ground for content.
3. Be Careful of Plagiarism
There are guest authors out there that copy their content from others. If you use plagiarized content on your blog, this will have a negative effect on your website’s SEO and may decrease traffic.
4. Poorly Written Content
In the rush to increase SEO to their site, many guest bloggers simply submit posts to a variety of websites, and hopes that one of them will bite. Always read over the content before agreeing to submit them on your site! Your audience will not appreciate a guest post that is poorly written, irrelevant or has an uncaring attitude. Plus, your website will lose credibility amongst anyone who readers that article. After all, who would want to work with a company who can’t even write a quality article?
In general, before allowing a guest post onto a website editors should ensure that it comes from a reputable, reliable source. One way to verify is to look at the author’s past submissions, and check if they are well written and contain premium content.
By taking such precautions, webmasters can ensure that their blogs receive the best quality content available. In other words, most of the schemes listed above simply will not make it through to quality websites. If you’re a beginner blogger, takes these notes and put them on your “not to do” list!
Amanda DiSilvestro is a writer on topics ranging from social media to b2b telemarketing. She writes for an online resource that gives advice on topics including managed voip service to small businesses and entrepreneurs for Resource Nation.