Guest post by Farnoosh of ProlificLiving
I have this brilliant friend; she is smart and talented with a gorgeous voice and beautiful presence. But she generally struggles with writing blog posts.
She wants her work to be top quality so she spends too many hours writing a single blog post and while her posts are fantastic, writing is simply not her greatest strength.
Instead, she shines on video and on audio.
She is Aileen of Kaizen Vision, my amazing co-host on our podcast together, Smart, Fabulous and Opinionated, and podcasting is the best way for Aileen to exude her confidence, to share her passion, and to help others through her voice, her advice, and her life lessons. She simply shines on the air!
So what about you? What is the single best medium for you for conveying your gift and genius to the world? Is it necessarily only the written medium, to which we are all far too accustomed? Or could it perhaps be that you outshine yourself on audio or video medium?
Don’t get me wrong: I love writing. Actually, I am mad about writing. I even wrote a Manifesto on Writing to impart my love of writing to others. I get withdrawals if, heavens forbid, I go a few days without. But I don’t love writing as an exclusive medium to convey information. I know that I also have skills in communicating my thoughts verbally.
That is why this summer, I invested in learning and starting not one but two podcasts and let me tell you, not only has it been the most rewarding path to self-discovery and self-growth, it has created new opportunities for the website and a following in an uncharted territory.
Let me count the most powerful ways in which podcasting can take your blog to a new level.
1. You master a new medium for spreading your ideas
Exploring a new medium can be scary and challenging, difficult and time-consuming, and you may not think it worth your while. I know that I had a lot of “reasons” (now I call them excuses) to wait rather than start my first podcast but in the end, my strong desire to talk to my audience, rather than just write for them, outweighed my resistance and everyday, I am glad for it.
Why? Because discovering and mastering a new medium is the best path of self-growth and self-improvement.
It is you who benefits the most. It is you who are rewarded the best. If you really believe in your message, it is your ultimate test to share it just as well and effectively on an audio – or if you insist, a video – platform. It is a challenge to overcome and a tool to master, no doubt, and in the process, you learn a lot about yourself.
You learn the extent of how much you believe in your message, because the voice cannot pretend as well as the written words may, and conviction is a necessity in the game of spreading your ideas.
You also learn where your strengths and weaknesses lie; maybe, an audio podcast brings out the best format and style in which you convey your ideas or maybe, a video podcast presents you with the best opportunity to send that message to the world.
Or maybe you find out that you love both mediums but you lack the skills and need to now learn them for yourself.
Wherever you may fall, it is a time extremely well vested for your own personal development.
2. You grow your reach by exposing yourself to a larger audience:
As you well know, people like to consume their information in their preferred format. We can try all we want to change that but in the end, it is smarter and easier to provide them their exact preference.
With your blog, they may wish to consume it in email, in RSS, on their iPhone or Blackberry, or on your website. You don’t get to choose; they do, and as a smart blogger, you should simply comply and make it easy for them to access your ideas in their preferred format.
When you think of it that way, it immediately makes sense that there are also massive audiences that consume information only through listening. There are hundreds of thousands of people who only listen to podcasts and only search iTunes for their favorite subject areas.
Are you going to show up when they search for your area of expertise? Would it not be a pity if you do not share your message with them on a podcast if that is the only way to reach this audience?
I guess the answer to that question depends on how critical and important it is for you to spread your message far. For me, it became imperative to share my message with the masses. That was all the motivation I needed to start The Daily Interaction.
What about you? How strongly do you feel about your message?
3. You position yourself as an authority on your message and on communicating it:
You will only gain respect, esteem and admiration of your peers and followers when you provide additional ways for them to consume your information, as long as the quality of your work is excellent and delivered with sincerity.
Note that I said additional. I am in no way advocating that you stop writing or even reducing your writing.
It’s important to remember that just as there are others who prefer audio or video mediums, there will be the part of your readership that will continue to love the writing above all else. You cannot afford to lose them by lessening the number of quality posts you publish for them in favor of podcasting.
So yes, I am saying that it is going to be extra work, extra effort, and extra beads of sweat, but I believe it’s well worth it. You need to decide if the same is true for you.
When you show your community that you are going above and beyond by creating multiple platforms to share your knowledge and spread your information, they will see you immediately as an authority, as an expert, and as someone who is serious about this.
You will become the top person in your area of expertise and you will have a much better chance of explaining your ideas and your message in multiple platforms than you would in just one.
The way I look at it, there is only an upside to podcasting, and it can only open doors of opportunity for you. The question is whether you are willing to take your game to a new level?
Farnoosh Brock is a corporate escapee, writer, blogger, techie, photographer, yogini, and coach over at Prolific Living, a space that started with her but now thrives with the growing community. She empowers you to crush your daily fears, to live life on your own terms and to cultivate smart habits enable rich living for you.