The New Google Algorithm… You!

Just when we thought Google was bound to sit on the side of the social pool for the rest of the summer, the search engine giant jumped in shouting “cannon ball” and created a splash that not only reached us, but quickly reached 10 million in an incredible16 days.

There have been plenty of introductions, initial impressions, and thoughts about Google+ (G+), so I wanted to talk about what it means for web publishers interested in search engine optimization.

The Plus One Button

Before G+ announced their social network, they released what’s called the plus one button to web publishers. This simulated the “like” feature found on Facebook, and thus represented a vote from users when used. However, as it stood alone, the button presented no real value to users because it wasn’t attached to a social network of people. Unless you happened to see a few results that had been voted “plus one,” you wouldn’t see the results of voting — it just depended on what you searched for.

Google sees the benefit, because every “plus one” vote informs the search engine what content users like. And as a result, that content will be favored for future users.

Until the social network was announced, this change didn’t seem like it would take off, however, now that users have immediate benefit from voting content up, you can be sure users will begin voting for content and therefore help Google decide what content should be prominent.

Killing Off Meta Keywords and Moving Away From SEO 1.0

Google has a tough gig, as they need to keep the community of publishers up to date with the best practices in terms of search engine optimization without giving away too much information — too much information would lead to some abusing the way their algorithm works, and thus create a stilted user experience with content that cheated its way through the system. However, every now and then Matt Cutts will let the community in on a little piece of information, which usually helps move the community and practice of search engine optimization (at least for Google) forward.

One such announcement included the non-use of the meta keywords tag. Meta keywords are keywords a web publisher can include beneath the surface as a way to help the search engine figure out what the content is all about. Because web publishers tended to spam this area, and because the crawler could figure out the content through keyword detection in the body of the text, there was little use for this tag — axed.

This is an example of the community moving away from search engine optimization 1.0 … in essence, Google is relying less on what the web publisher is saying about their own content and instead looking for the proof in the pudding.

Social SEO … Search Engine Optimization 2.0

Google is interested in hearing what you think about the content they position prominently, which is exactly why they really wanted to work out a deal with Facebook just as they had with Twitter (the deal would enable them to see what was being shared within the walls of Facebook.

That deal didn’t come to fruition however, but fortunately Google had an Ace of their sleeve and introduced their own social network.

This is where you come in.

Your social activity — what you share, what you vote plus one, and what you publish within G+ — will help Google to determine what’s popular in the social world and what isn’t. With nearly 25 million users already, we can look forward to a better web experience soon, because if we work together, we’ll be able to trump those web publishers that have cheated the system with black hat search engine optimization tactics in order to pollute the prominent results with poor quality pages.

How will this work?

Social activity counts as a vote, which is reflective of the most important aspects of search engine optimization: links. Sharing a piece of content is just as informative as a blogger including a link to someone’s website, so search engines take this information and factor it in the ranking process.

Thus, you are now a part of the Google algorithm.

Create A Solid Foundation of Search Engine Optimization

Though it seems we’re moving into a new era of search engine optimization and web publishing, it’s crucial we continue practicing solid search engine optimization — even around some of those areas that search engines told us they don’t use.

Covering the bases the first time around is always easier and more effective than returning later, which might happen if the search engines decide they’d like to poke around those meta keywords again.

The areas you need to focus on optimizing:

  • Title Tags
  • Headings
  • Opening paragraph
  • Bold or Strong content
  • Anchor Text
  • Alt Attributes
  • Meta Description
  • Meta Keywords

Once you’ve created this solid foundation, you can focus on the next two steps, which will ultimately mean success of failure for your page.

Create Excellent Content

We all know and understand that content is what the web is all about, but too many of us still attempt shortcuts here and there in order to produce more and satisfy the notion that “content is king.”

Taking short cuts and producing mediocre content that doesn’t really help anyone or push the conversation forward in any way won’t stand a chance, no matter how solid your search engine optimization, because Google will be looking for the social reaction to it.

How many people like this piece of content? How many have shared it with their circles?

In order to connect with readers, web publishers need to create excellent content that helps the reader with a problem, informs them of the latest news, provides a laugh, shares an insight, or provides another type of value we look for in the content we consume online.

Why Social Search Is Here to Stay

The social web isn’t about the web publisher or even the content for that matter — it’s about you.

Sharing in a social environment enables us to communicate, learn from one another, and move forward as a group. Though there are certainly those out there interested in manipulating the system on a social level, that sort of activity is easily detectable and hard to build momentum.

Voting socially matters because unlike linking, it requires us to publicly vouch for something — whether it’s an article, a video, infographic, or new blog, we are conservative in what we share, because we’re sharing it with our entire group of friends in most cases … and we have respect for our friends, so we’re not about to start spamming each other.

Let’s Help Google Create A Better Web

If you haven’t yet, jump on Google+ and give it a spin — it’s a lot of fun and offers a great user experience. Connect with me if you haven’t already and let’s explore it together.

What do you think about Google+ and it’s integration with Google Search? I’d love to hear your thoughts about anything — as broad as how it affects the search engine results pages or as specific as what local business owners can do to take advantage of this new type of search engine optimization.
Christopher is the editor of the Searchable blog — a blog helping brands become searchable with super-powerful search engine optimization and social marketing strategy tips.
Twitter | Facebook | Searchable.com
Be Searchable.

 

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Comments

  1. Ok – here’s the “WARNING LABEL” ::: don’t put all your eggs in one “social” basket. I’ve been blogging since 2001. I’ve seen a lot of ‘cutting edge next biggest things” fall apart when some corporate genius tweaked them the wrong way. The recent trend involving OVERemphasis on social media is cause for ALARM, mostly because the blogging gurus have developed ways of gaming the system, cheating, whatever you wanna call it—

    I wouldn’t be surprised if we soon see ads for PDF downloads by “fill in your gurus name here” for eBooks that will “teach you how to rake in social media points on twitter and facebook to up your standing in Google.”

    And don’t think the people like Google are going to screw up (like Technorati did when it proclaimed that MySpace pages were ‘blogs’) … but then again, remember when Google Wave was “the next biggest thing”?

  2. I applaud this move by Google. Moving away from meta-keywords and instead focusing on what people are sharing between themselves should improve the quality of search results by a huge margin. This, of course, is assuming there will be enough people on Google+ actively sharing stuff with each other – otherwise we’re back to old school SEO 1.0 keyword and link-based rankings.

    • They didn’t have a choice … it was more of a reaction to the community of people stuffing their meta with keywords. It became a source they on which they could no longer depend for insight, because it was easily manipulated by web publishers.

      I think you’re right — looking to social activity is going to help inform them what people like, and in turn, help them deliver the content people want. Think of how effective “popular posts” sections work in the sidebars of blogs … I think the index will eventually turn into a much larger, dynamic version of that.

      Have any ideas on how Google will fight social spam, selling social activity, and other black hat social stuff?

    • Oh yeah, forgot to mention — Google+ was about to hit 10 million users in July, so I think it’s safe people are definitely taking notice and getting involved with it.

      A lot of people say the fast growth is because of the gmail users or social media community supporting the launch of G+, which may be true to some degree, but I was pleasantly surprised on a few occasions to hear younger people talking about it, just as a lot of people talked about Twitter in the early days.

      They’re excited, but not quite sure where it fits in the overal social game.

      Who here is on Google+ by the way?

  3. It also be really nice if Google+ would finally open its doors for us to really benefit from it. After all, it’s the only way to really see if all these are for real, or just simply work because the social network site is very limited.

    • You mean like Blekko … providing the community with data and tools specific to how the page ranks? Or open the doors as in moving out of the invite only sign up?

      I noticed you’re making use of the +1 button on your blog … would you happen to be using AddThis?

      • The latter. Opening the doors and moving out to the invite only sign up.

        Nope, I’m not using AddThis on my blog. I’m using the Twitter Facebook Social Share plugin. The AddToAny option only has the Google Buzz and Google Bookmark in them.

        • That’s cool. Yeah, I’ve noticed a lot of sharing services still haven’t implemented the +1 button … what’s up with that!?

          Left a quick comment over at your blog — you’ve definitely got a load of good tips. How do you like the All In One SEO Pack?

          • Thanks for dropping by my blog. As for the All in One SEO Pack, so far it’s simple enough for a newbie blogger like me to use. Of course, if there’s another free SEO plugin that you could suggest to use that works better, I’m sure game to try it out.

            As for the +1 button, I’m just guessing here, it might have to do with the fact that many are not really able to appreciate it yet and see its value because of its “invite only sign up” option. Even though I can’t really appreciate it as much because I can’t really use it yet, I just figured that since there’s so much talk about it, it would be worth to include a +1 share button there.

          • I’ve always found the All in One plugin did the trick in terms of making it simple to tap in and create a solid foundation of optimization.

            However, I’ve also found the genesis framework helpful on it’s own — no need to install all in one, or any optimization plugin for the matter, because the framework is build with optimization in mind … and the themes simply sit on top in a way, so crawlers don’t have to struggle through a ton of design code to get to the good stuff like content :D

          • I’ve heard of really good things about Themes with a Genesis framework. I’m actually considering of upgrading to one as soon as I can get the hang of things (not to mention the budget for it). :)

          • Awesome!

  4. Is it really true? the Google + is the new algorithm of Google? I thought its only the way for Google to see how many likes a website gets.

    • Hey Tanya,

      This post is more of a projection of what might be happening, but with things like “search impact” appearing under the +1 metrics tab in Webmaster Tools, I can’t help but think search is changing into a more social experience. Google wants to deliver the best experience possible, so what better way to do that than listening to what it’s users like?

      In true Microsoft form, Bing is certainly doing all it can to copy Google+ and tap this social information as well, because while Facebook and Twitter offer social info, there’s no interactivity within the result pages themselves. So I wonder how long it will be before Bing launches their own social network.

      Anyone have any guesses at what it might be called?

      Bing+ … Bing-

  5. This is of course nice that leaving meta tags and considering what people share most.But firstly i think search engine other than google ,consider meta tags,and other search engines are important as well.SO,a web-blogger should not complete leave keywords importance .
    And secondly, a few days back i read google+ graph going down.If google is going to judge the content mostly on how much +1s and shares on google+ has been done then it would be a bad idea for me atleast.

    As all are not on google+ yet.

    • I agree — it’s definitely a smart idea to continue implementing meta keywords, because one, some search engines still use this information, and two, you never know if Google and company will take a peek at that meta later in the future.

      The graph being new sign-ups?

      I think it’s pretty impressive they’re close to 10 million users … and they haven’t even launched yet. I think Google is factoring in social activity into their overall algorithm, not necessarily replacing everything with social activity — I think it’s become a much more important aspect to optimization because in essence our social activity is similar to a our links … and that’s something engines pay a huge amount of attention to.

      I think you’re right — replacing the entire algorithm with the +1 signal would be a poor decision, but I didn’t mean to imply that.

      I checked out your blog — nice work! I see you’re using the +1 button in the sidebar … how is it working for you so far?

      Also, are you using any optimization plugins? Your h1 tag might be preventing you from better positioning.

      • Ohh thanks for visiting my blog.And about +1 button,i don’t think it is going good.I get a very few +1s.May be because everyone is not one G+.
        Will you please ellaborate your last line i.e. “Your h1 tag might be preventing you from better positioning.”

        • Yeah — I think things are slowly picking up for the +1 button, but only time will tell as more users join up.

          I was checking out your source code and noticed your h1 tag included 12 broad terms and 2 names(?). You might find better results focusing in on “ProBlogging – Making blogging easier and better” for your h1 tag on the front page, reserving the other phrases like “widgets,” “seo,” and “backlinks” for your the pages specifically about them.

          This will tell search engines what your blog is about — it’s about making blogging easier and better. If you’d like to be more specific by including some categories you focus on, consider revising the tag line … “backlink and seo tips that work” for example.

          In addition, I just noticed your h2 and h3 tags seem to be switched … your h2 tags highlight the date of each post as well as the titles of your sidebar widgets, which isn’t ideal considering the h2 tag is what engines look to after the h1 tag as a way of discovering what you want to highlight for visitors. Seems your h3 tags highlight the titles of your posts.

          I’m not sure if this is a blogspot thing or some sort of custom css, but if you can access your css, you can switch those up.

          Hope that helps.

  6. Christopher,

    Great article! Google is certainly moving (or at least trying to move) into the social market and those that do not get on-board are surely to be left behind. It is hard to really say how heavily they rely on this factor now, but I think the writing is at least on the wall that they intend to rely on it a lot more as time progresses.

    Thanks for a great article

    • Thanks Steve!

      I think you’re right — only time will tell, but if traditional linking can teach us anything, it’s that the engines depend on it heavily. Since the social web enables everyone publish content online, it makes sense the engines would be interested in social links.

      Love your blog by the way!

  7. I think the best algorithm is writing for people.I mean PO…PO=People Optimized Content

    • Exactly! That’s why this is so exciting to me … Google is eliminating a lot of the reason why people obsess over optimization, and in turn forcing publishers to re-think their approach to content.

      In essence, it’s almost as if Google is limiting their need to look at anything on-page, with the exception of the content, titles, and htags of course, and in stead focusing on the off-page optimization … links and how they relate to the content, titles, and htags.

      I think you’re definitely right — I think it’s been called HEO in the past … Human Eye Optimization. There will always be room for optimization in terms of toning your website into the best shape possible, but in terms of boosting traffic, I think you’re right when you say focus on people, because people and their actions will be the deciding factor of how well we rank within our niche.

  8. Seems to me Google hasn’t put any weight on meta keywords for quite a while now. Not sure what every other search or site out there does regarding them. I guess since they are usually easy enough to add and use people still do. Better to concentrate on good keyworded and keyphrased titles and in the content of the actual post or article.

    • Agreed — this is where a lot of people differ, claiming optimization isn’t important, but you really can see the difference between traffic to a site with optimized titled (based on hard keyword research) and traffic to a site with titles thrown together with optimization out of mind.

      Thanks for adding to the discussion, Ray :)

  9. I don’t know what to say about new google algorithm because so many people talk about this and each people have different statement about it. For me, it’s better to make a good content to share to many people. I still believe, content is king.

    regards
    Ery

    • This shift most likely pulls focus back to creating compelling content, as without compelling content there’s no way you’re going to attract the social activity you want to inform engines that your content is solid and popular.

      • Hopefully that would be the case, Chris. All of this SEO stuff can be so overwhelming for new bloggers like me. It can be quite a challenge for us beginners finding the balance between quality content and content that is properly optimized.

        • Totally — optimization is a pretty dynamic practice. I always recommend publishers strive for the best quality when writing their content … don’t worry about the optimization until later.

          Once you create your content, you can read through it again, replacing words with others favored by your users (you can find this with the g keyword tool), create compelling yet optimized titles, and write a compelling meta description.

          Quality always comes first.

  10. Google now is putting too much focus on social media. They incorporated it into their algorithm, so i don’t think that the web in its traditional way can survive today’s conditions. I personally wasn’t a fan of social media, but i had to make it as part of my SEO strategy.

  11. I beg to differ with you regarding moving away from meta tags. I think they still carry some value in search engine rankings.

  12. It’s interesting thinking about it as SEO 2.0. It all seems to be in transition as Google decides where to rank everyone and how to rank everyone. For instance, it’s already been proven, since G+ came about, that two people can look up the same information, yet will get different results if they have a G+ account, at least near the top. That’s problematic because there’s absolutely nothing that can be done SEO-wise to change that result if someone’s friend has given credence to a website that otherwise might not be on anyone’s radar. Frankly, as a SEO guy I’m not sure I like that, but as a consumer who might trust what my friends have to say it’s a nice lead.

    • I hear ya, Mitch.

      It’s not comforting to know Google’s moving away from what we as the optimization community have come to understand pretty well, but I think it will be for the better in terms of search quality for the user … not to mention it might open the playing field to publishers for a little while, meaning publishers with little authority might have a chance to outrank major authorities. So while traditional links and authority will continue determining the ranking of a page, social activity might help the under-dog.

      It terms of the notion that nothing can be done in terms of optimization … it all comes down to the publisher and the content.

      I think in addition to building excellent content, this shift will help us swing back to what matters as publishers … building authority. The more authority we build, the farther our reach as publishers. In turn, we may be able to create content that might traditionally get outranked by the super-authority with that 10+ year old domain, but because social is now a major signal, we might be able to out-social that heavy hitter.

      Excellent content and active G+ readers equals the ability to out-social and thus out-rank someone not participating with G+.

      What do you think?

      • Well, I’m not quite sure if building authority is the same thing I call “influence” or not. In any case I do believe that even if Google decides to give more weight to connections, if you will, than content and SEO, the field is wide open. All of us will still have the opportunity to make our mark, and who’s to say that people won’t “plus” our sites and put us to the top by their recommendation right? :-)

  13. Incredible. An SEO article that didn’t put me to sleep. In fact, I found it interesting all the way through.

    Honestly, I haven’t been paying much attention to Google+, because I thought it was just another Facebook, and I’ve never been able to get into Facebook. All these social networks make my head hurt, but if Google manages to do something real different, I think I may give it a try.

    Thanks for shedding some light on the matter! I enjoyed this article.

    • Hahaa, thanks Sarah!

      I was incredulous toward the +1 button when it was announced, but as soon as they followed up with Google+, it all made sense … I think there’s a lot of innovation happening right now with search. Only time will tell if it’s here to stay, but I’d say the 10 million users pre-launch is a pretty good sign that the engine is on to something others will have trouble competing with.

      If you ever become interested in joining G+, let me know and I’ll send you an invite!

      By the way, I really like your characters on your blog!! :D

  14. Love this thought about the algorithm being….well…you. I’ve been thinking a lot about this lately. How people stress over what social networks to use, when really, if your product/brand is good and exciting – the people be following you independent on what social network you’re working on most.

  15. Great blog post. I got too know too many new things in the post and Yes we should help Google to make nice web community.
    We love Google.

  16. I just entered the blogging world last week. I have been scouring all ends of the web reading tips and tricks to start improving. Its clearly a bit overwhelming for a newbie like me. I was able to get into Google+ this morning. I got an invite then realized after further reviewing, very recently Google seems to have opened the doors for everyone? As for social media on a whole I have never been a big fan. I am interested in what Google has lined up though. I do hope they are able to keep a grasp on the spam unlike what happened with Myspace.

    • Daniel — I hope they keep the ghost profiles and spam to a minimum as well. I don’t think they’ll have a problem with it, as they’ve become really good at it. Matt Cutts leads a strong team. I’m afraid of all the seo spam that’s bound to start popping up … selling +1′s and other manipulative activity will surely show up sooner or later, but again, webspam team will have their eye on it.

      From what I understand, it’s still invite only — if you need an invite, you can get one here: http://goo.gl/47m8F

  17. Stephan Hilson says:

    I have heard of google plus but I wasn’t aware on how much important it has. I would want to know more about this benefit of google plus vote. Maybe I should try it so that my readers could be able to inform the search engine what content users like. It is nice to learn that Google continue to integrate their feature with Google Search. Thanks for the interesting insights about google plus.

    • My pleasure, Stephan — thanks for reading and fueling the discussion.

      I think the +1 button is like any other social button, however, it’s directly implemented into the search results as well, which enables users to seamlessly share the content they like with their friends. In a way, this leap-frogs the step of copying and pasting the content link into the other social network you’ve been using.

      As a web publisher, you should definitely consider it, as there are around 10 millions users thus far, and it hasn’t even launched yet! It’s where the people are, which means it’s where you need your content to be as well. Implementing the +1 button is as crucial as implementing Facebook and Twitter in terms of inspiring social activity.

  18. Yeah SEO is changing infront of our eyes :) It’s sad and interesting at the same time :)

    • Oh, I wouldn’t call it sad, V … what’s sad about it? If anything it’s a curveball to the entire optimization community, and now we have another equation to solve.

      Can you expand on your thoughts here?

  19. Google is rapidly modifying it’s algorithm. After Panda Update the another new update. But as the matter of content, one having a good and interesting content do not have to worry about the changes. Google is now trying to become user-friendly search engine.

    • True — but it’s crucial web publishers pay attention if they hope to receive traffic from the index. It’s good to focus on the quality of the content first, the optimization of that content second … but it’s not a good idea to ignore optimization all together.

      I wrote a little more about this and the user experience over at SEOHacker … I’d love to continue discussing this with you there http://seo-hacker.com/google-social/

      Thanks for reading Isha!!

  20. @Palinka Online says:

    I feel like a dog chasing it’s tail sometimes trying to keep track of the latest SEO twists and turns – as if business owners haven’t got enough to worry about :)

    • I hear ya, Palinka — it’s really tough these days.

      That said, the upside is pretty clear — business owners have the potential to reach an entire world of people the mom and pop shops couldn’t reach 50 years ago, because with web publishing, we can literally reach the entire connected world.

      Would you be interested in reading an optimization breakdown for beginners or simple overview of optimization strategy? I’m thinking about developing a collection of posts or an ebook.

      Is there anything specific I can answer for you — any topics you’re not sure about?

  21. With plus one button Google has to refine its algorithm in order to over come the fake clicks which particularly wants to deceive the search engine to show its popularity.

    • Right now, I doubt there are very many fake clicks, as the network is still invite only. In fact, it makes me wonder if they’ll ever open it completely.

      Spammers tend to host the plethora of email accounts they use through a private domain, because free email service providers have strict policy against spamming, so spammers are going to have to infiltrate Google and create an account if they want to try giving their content arbitrary plus ones.

      Google will be able to catch on to this though, as they can track patterns, types of clicks, and other social activity … not to mention review the profile of the spammer, which will unlikely include a picture, about section, or any information for that matter. Once detected, Google has the authority to delete that account, and thus, erase any activity that account created. This might be where Matt’s team comes in and reviews the content manually, but who knows?

  22. That last sub-heading ‘Let’s Help Google Create A Better Web’ really impressed me a lot as Google likes it when someone really help it by following it’s expectations.

    • Google wants to work with web publishers to create a better web, so if we’re open to the idea, we can probably reach that goal.

      By the way, you should post your name, so we know who we’re talking to :)

  23. It is interesting to see the latest ongoing changes with Google, the internet, and social media. People really are driving the internet forward with user-generated content. It’s nice to see Google keeping up with the changes to help create a better Web for everybody.

    • Definitely — this might be their ultimate weapon against spam. I’m really excited to see the result pages improve over time as the social network blooms.

      Do you have any plans on how to promote your brand through G+?

      Though their version of Pages for businesses isn’t launched, I’m interested in talking about how brands will be able to use the service to connect and build a following. Any ideas?

  24. I think social is here to stay and is important to create content that is going to be shared as this is going to be very important in ranking.

    • Hey Danny — definitely agree.

      Do you have any ideas or tactics in mind in terms of how you plan to promote your brand and build a following using G+ once the pages feature comes into play?

      I’d love to hear your thoughts.

  25. Now content is playing main role for updated algo.

    • No — the idea is that we are playing a role in the updated algo … you would have gathered that had you read the article or any of these brilliant comments from the community.

      Please go ruin your client’s brand somewhere else.

      #SayNoToSpam

  26. Would be very helpful for users to see more and more relevant search results from Google. I’m glad they’re working continuously to provide users with the results they’re looking for.

    • It’s what they do best!

      Do you have any plans in mind for the promotion of your brand in G+ once their pages feature launches? I’d love to hear how you’re promoting your brand on FB, and how you might diversify or replicate that strategy at G+ if you have a moment to share it with us.

      Also, let me know if you need help with the optimization of your website. I noticed your blog is running thesis, which is awesome, but it also needs a lot of work if you hope to start ranking for your key phrases. For example, the keywords you’ve elected aren’t as extensive, specific, or localized as they could be, which means you’re not going to experience the traffic you need for your business. In addition, the description tag of your post is duplicate content, which engines will most likely look over, but this could seriously hurt your chance of ranking.

      Just a few ideas to keep in mind — on top of the obvious, which has to do with the lack of content. Hope all is well.

  27. The inclusion of social metrics is the way forward and I think it’ll do us all some good. Less spam and more personalized results. Although saying that, I’m not too keen on creating using another social networking site but I’m feeling that it unfortunately may be necessary

    • I’m right there with you, Sam — I wasn’t too excited about having to learn another network. However, after checking it out, and re-connecting with friends and fellow-publishers / commenters in the community, I felt it was a good thing.

      The more avenues you have leading to your homebase, whether it’s a blog, forum, ecommerce site, or whatever, the easier it is for people to find and connect with you … maybe even become one of your customers.

  28. Thanks for the update Steve. It definitely makes sense. Quality content has always been pushed but now it looks like it will be pretty much mandated.

  29. What kind of link building strategies do you think that are still working nowadays?
    Link Baiting? Linkwheels, article directories, blogposts and so on.
    I am pretty much new to SEO, and it seems that the old habits aren’t effective anymore

    • Hey Matei,

      Link baiting is something every publisher should strive for, as it’s merely the idea of creating a piece of content people want to link to or share, so aside from that, but it’s also one of the best ways to attract links. Create compelling content that helps or satisfied people in some way (humor or information), and promote it to your network and beyond — especially the power hitters you think you don’t have a chance at reaching.

      One strategy that still works is the layer strategy — I wrote a post for you detailing everything involved over at my blog:

      http://searchable.com/blog/link-building-layer-strategy/

      Kinda like link wheeling, but a little different. What have you had success with so far?

    • great info. i have already done my on-page optimization but will have to go through again

  30. It’s a must to create a great content which would be shared and that increase your ratings.
    And Google + is a great way to promote yourself and also it’s a lot of fun being there.

    • Very true — it is a lot of fun.

      I love the user interface and how simple it is to connect. It’s like a hybrid of twitter and Facebook, because you while it’s very much profile rich, it’s also kinda distant … people can follow you without you having to follow them back.

      Seems like Facebook is for friends. Twitter’s for strangers. And G+ is for both.

      Thanks for reading, Carla!

  31. Thanks so much for reading everyone, and thanks for creating such a colorful discussion about the topic in the comments!

    I offered a bit of seo advice below, and received a pretty inspiring amount of feedback via email from a few of you, so I wanted to extend that offer here (for starters) and answer any specific seo questions you might have.

    So while the topic is about G+ and the changing times, I’d also like to invite you to ask any seo related questions specifically about your website as well. If you’d like me to check it out, post a link to the page you want checked out and I’ll take a look and post a little feedback.

    Cheers :D

  32. Its look like new era of search engine is began, Now its time change our structure according what search engine want, Your given facts really help a lot,
    Thanks for sharing this great algorithm post.

  33. its bit confusing. what if people does’t +1 my post?
    will my post still rank in search engine or not?

    • Navin — of course! The +1 button is a social tool, just like a like or retweet button … except it also works as a signal for the algorithm, similar to backlinks.

  34. Google is really focusing to what really matters in terms of content and information. Social media now has a new power on its algorithm. I think they are also continuously adding new features to benefit users like the Google + . Cleaning their database of spam results to filter out low quality websites is the right way. Wonderful read Chris, thanks!

  35. I was wondering how the +1 button was going to benefit it’s users without a social network attached to it but now that Google has created one, it makes much more sense. I appreciate the information Chris. I’m surprised about this post, it’s very well written and informative, generally when I visit this site the blog post topics and facts are somewhat iffy and not very well-written, so thank you and I hope you post again because I will be sure to continue visiting the site it you do!

    • Yeah, I was baffled where it was all going … without the social network side of plus, the +1 button was merely a favor to google in a way.

      Thanks for the awesome words, Danielle!

  36. I like the idea of the button being implemented into the search results, but what about those without a button in their website? Will it still work?

    And where do you get the button?

    • Thanks Todd,

      It actually works no matter if you include the +1 button or not, because Google places the +1 button next to every piece of content. You can implement the +1 button on your own website as well, which can help reach people that find your content from other sources than the engine.

    • Oh, and to get the button for your own website, visit http://www.google.com/+1/button/ — sorry, missed that last question.

      • Oh k, I’ll check it out.

        Do they make your seo better?

        • As mentioned, there’s a lot of talk about the possibility of those little +1 buttons actaully being a signal Google looks to when ranking a web page, but at this point it’s still just speculation.

          The team over at SEOmoz are putting together a test to address this I believe. Anyone now where that stands, by the way?

  37. Chris, now that Google + is really going at it what will happen to Google Buzz? I thought about it when I logged on my Gmail account today :)

    • There’s a lot of speculation around that, Esmael. Everyone seems to think it will fade away over time and eventually shut down, similar to Google video, which shut down in light of Google acquiring YouTube.

      Google mentioned the services will remain separate entities for now, so that’s all we have to go on.

      I think it’ll get shut down eventually … what do you think will happen?

      • For now its hard to tell if Google + will be successful in the long run. Though it has already made millions of users – that doesn’t guarantee it just yet. I think it really depends whether or not Google + will make it big. If yes, Buzz’s fate is sealed and will eventually shutdown.

  38. Excellent content is always the key ingredient in this aspect.

    • It’s definitely the foundation … but even with exceptional content, a blog might go unnoticed if you don’t share it with people.

      Thanks for continuing the discussion.

  39. When I first started writing my websites back in 2003, I have no clue what SEO means. I just write for my own pleasure. Then later on, I learn that it is necessary to follow some rules to make it easier for people to find me on the web. What I put in the title, the H1, the first paragraph, all matters. In the early days, there was also talk of keyword density, but I believe that is now out of the window.

    The web has evolved, and has become more challenging every day. Now people no longer write for pleasure. They write so that they get found, and that visitors to their site can be milked for all that they are worth. Also, trying to get your articles to the top of the first page for the subject you write about gets more challenging.

    Life is more pleasureful when you’re clueless !

    • Right — it’s a bit upsetting how people are abusing the social web to hawk their content these days. Promoting your content is important, of course, but promoting lame content that doesn’t help anyone is just wrong.

      This is happening a lot over at Twitter … it’s nearly impossible to listen to the various conversations, whether they’re about social media or seo, because the only thing populating the search stream are promotional tweets for affiliate link websites and faceless blogs.

      What happened to the conversation?

      It’s important to optimize and promote, but it’s also important to engage your community as a person. I wish more people would reach out and talk … forget sharing your content for one second and connect with someone, you know?

  40. Title Tags
    Headings
    Opening paragraph
    Bold or Strong content
    Anchor Text
    Alt Attributes
    Meta Description
    Meta Keywords
    This is useful to who is new to SEO.Content is very importent.Thanks for sharin your tips.

  41. In facebook, some of your friends might want you to ‘like’ their page/entry for a certain contest, but first you have to like the main sponsor of the contest. So while you are counted as one of its followers, you get daily updates about their promos/contest. So when I unlike the page I wont get any updates from them anymore. Is it possible to undo your +1?

    • G+ has yet to introduce the feature that will compete with Facebook’s Pages, so we can only guess. As of now, you’re free to give something a +1 and then take it back as you wish.

      I imagine you’ll be able to do this with their Pages feature as well.

  42. I am really excited to see all that Google has in store for their social network.

  43. Social Media is really important in internet marketing however you need not to focus in this strategy. You also have to engage in search engine optimization because in my experience both social media and SEO should go hand in hand.

  44. I think +1 is really simple, humble, and understandable; that’s all I need! I am a newbie in this thing, but I think it is true that whatever social network you are active in; it can be a powerful tool to get global and improve market. I love this social network from Google by the way.

  45. It is well knows fact that content is always the master. Google and other search engines implementing new algorithms to deliver best results to internet users Which will be beneficial for internet users.

  46. It is very essential to get updated ourself on google algorithm. only then we can enhance new technique for the web page.

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  1. [...] Know, But Many Don’t!Blog Project: Traffic Generation TipsSearch Engine Optimization- SEOThe New Google Algorithm… You!All About Smart SEO – Search Engine [...]

  2. [...] Algo que me preocupa notablemente. La locura de juzgar y valorar los contenido de los blogs con un fuerte énfasis en “la cantidad de buzz”, para un blog en paricular o un artículo individual a través del social media. Esto ha llevado a organizar incluso “concursos“, y ha llegado hasta contaminar Google. [...]

  3. [...] Algo que me preocupa notablemente. La locura de juzgar y valorar los contenido de los blogs con un fuerte énfasis en “la cantidad de buzz”, para un blog en paricular o un artículo individual a través del social media. Esto ha llevado a organizar incluso “concursos“, y ha llegado hasta contaminar Google. [...]

  4. [...] With these options you can choose whom to give 10 posts and do follow. For instance, I have opted to give 10 posts for those who are either logged in or has 3 approved comments or has given a +1 to the post on Google plus. [...]

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