Guest Post by Fernando Tarnogol
When someone offered to guest post two or three years ago, it was usually other bloggers, colleagues or people that just felt like writing something for you. Today, you are more likely to receive guest post requests from freelance bloggers paid by companies to help them rank better in search results or bloggers working for their own network of blogs.
Most times they will tell you up front or you will notice by their email addresses. Other times, they’ll just compliment you and send you a story for review. Once you approve the story, surprise! xstudentfreeloansx.com.
You can also ask yourself: why does someone who claim in his bio that he is a blogger for xstudentfreeloansx.com wants to publish about Origami? How would this person be an expert in what he does if he also writes about endocrinology, quantum mechanics and tarot?
I know what you are thinking: this is a blog tips blog, doesn’t this guy blog about careers? Well, yeah… but I still blog and I swear to God that I’m not being paid by anyone to write this. Still, I don’t mean that every blogger that gets paid to do this is a mercenary, I’m just saying be careful.
As we all know the benefits of guest blogging are countless -there’s no need to explain this to you guys- but there are also hidden pitfalls.
Let me tell you what just happened to me: ten minutes ago I was reviewing a guest post submission when something triggered a red light in my editing-mode-mind. Too many words were repeating too often. Say, even 4 or 5 times in a 4 line paragraph.
So I zoomed into the article and started looking for repeated words in more detail. The article was tidy, well structured and it made sense. No groundbreaking ideas either… it was a nice filler for those weeks of creative drought.
Problem was that it was keyword heavy. Heavy to the point where you felt you were reading an article written by Mr. Adwords.
I looked down at Zemanta’s suggested links and all I saw were those keywords I had identified as “spammy”.
So that made me think, is this person writing for my dearly beloved audience or for search engines? If the latter, then why would I feed my readers with something not intended for them. You as a blogger have an unique voice. That voice is what gives personality to your blog, what makes it unique.
Adding different voices by taking guest posting in, among other things, is a great way to give your readers a break from you and add color to your blog.
What you can’t allow is to let your voice get lost in the noise by adding another one that sounds like everyone and no one at the same time. Perfect grammar does not make an opinion or idea more valuable. It can make informative articles easy to read, but they will lack soul.
Another downside is that if your audience is smart enough, after a couple of keyword ridden posts they’ll start noticing that your blog is starting to look more like a content farm than a proper blog.
If you decide to take this species of guest blogging into your site, make sure they don’t take over it.
Fernando Tarnogol is an Argentinean Psychologist. He has worked in corporate HR in the Finance industry and his clinical experience includes working with children, adolescents and adults with behavioral disorders and disabilities. He is currently in the management function at the Devereux Foundation in Pennsylvania, USA, where he manages a residential mental health facility. Fernando writes about Careers and Psychology at his blog. Follow him on Twitter: @ftarnogol