This is post #16 in the WBB Guest Posting Contest! If you like it, please leave a comment and share this post :)
To leverage social media, you need to let go of your inhibitions, pull back the curtain, and expose yourself.
NO! Not THAT kind of exposure.
We get exposed to enough of that on the “other” media.
I’m talking about exposing your business, your brand, and your brilliance on social media venues.
Tantalizing Social Media Exposure Techniques:
1. Find A Small Pond Of Fish
… and be the BIG fish.
Don’t set out to rule the sea. It’s too vast. You’ll run the risk of losing your bearings or getting swept away by the tides.
Or worse yet, eaten by sharks!
Having an intimate group of social media fans and followers will give you the greatest chance of developing and nurturing lasting (and lucrative) relationships.
Becoming the “go-to” king mackerel in a small pond of highly-targeted prospects gives you a big leading edge for social media marketing success.
50,000 social media fans and followers is an ocean.
Find a pond, instead, and keep your head above sea level.
2. Spend Your Social Currency
… and BRAG a lot.
But DON’T brag about yourself.
No one (except your mom) gives a hoot if you’re the top pipe cleaner salesman this side of the Mississippi and you have a wall covered in awards to prove it.
“What’s in it for me?” is the only thing your ideal client or customer wants to know.
So give these folks what they crave. Give your target audience hefty doses “validation” — feed them “social proof”.
Share case studies, reviews, and testimonials. Tell stories of how you helped someone land their first client, build their first website, get more visitors to their blog, produce a video, or book their first speaking engagement.
Believe it or not, people EXPECT you to brag.
After all, no one wants to work with a timid, nondescript loser.
So be sure spend your social currency wisely!
Spend it on your prospects.
3. Do Something Remarkable
… and noteworthy.
Being remarkable doesn’t mean performing feats that are far-fetched, astonishing, or outrageous.
You’re not Lady Gaga or Superman!
Your goal on social media is to get others to “remark” about you — e.g. share your Facebook updates, Re-Tweet your blog posts, announce your special events to their followers, endorse you on LinkedIn, and recommend your products or services.
If you give them good reason, the list of ways people can remark about you is a mile long.
Make it a high priority to create remarkable blog content, articles, videos, podcasts, teleseminars, info products, webinars, internet radio shows, and irresistible freebie offers.
When people start talking about you on social media (in positive and promotional ways), you’ll know you’re doing something remarkable!
4. Being Interested Is Being Interesting
… and engaging.
People are asking questions all over social media - questions YOU can answer.
Spend time on forums, Quora, Twitter, LinkedIn, Facebook, blogs, or any social media venue and, inevitably, someone will have a question.
Start answering these questions and you’ll not only be showing interest in others, you’ll be showcasing your expertise and building your brand.
Let people know you’re interested in helping them solve their problems and reach their goals.
BUT …
There’s one little caveat attached to this tip …
The ways in which you show interest in people have to come from a sincere place in your heart.
Sincerity cannot be fabricated and trust cannot be manufactured.
You can’t “fudge” your way through relationship building. Taking that approach will come back to haunt you.
5. Flattery Will Get You Everywhere
… and reciprocity rules!
You’ve seen this in action in the real world and social media is no exception.
Sorry to hurt your feelings … but nobody cares about “You”.
Having one-way conversations by posting “Me, Me, Me” messages and promotions simply doesn’t work.
You may not be prepared to hear this, but successful social media marketing means “giving” before “getting”.
Remember these two words and I guarantee your success …
“Compliment” and “Comment”.
Give others a thumbs up, a shout out, or kudos for a wonderful blog post, an inspirational quote, a helpful resource, or a story that added value to your life or your business. Make people aware of how much you appreciate and admire their expertise.
Perpetual “Selling” is not proper social media etiquette and you’ll be quickly labeled as hype-y and placed on the “do-not-network-with-this-person” list.
Do your part to put other peacocks in the spotlight so they can strut their stuff.
Flatter them so their beautiful peacock feathers fan out fashionably and proudly.
And before you know it, you’ll be standing side by side with them, basking in the warm glow of the limelight.
So …
Now that we’ve pulled back the curtain …
Get out there and expose yourself!
About Melanie Kissell
love the way this post has been structured…really enjoyed reading it…
self branding gold coast recently posted..Search Engine Optimisation – Choose your battles to win the war!
Twitter: internetdreamof
says:
These are all great tips but one tip that I can really relate is the 4th one, “4. Being Interested Is Being Interesting”.
I never knew how important it is to talk to your followers on whether it’s done via Twitter or Facebook before I tried it myself totally accidentally. I always thought to give them new contents or useful links and I thought that would be enough. But then it’s only enough to keep the interest so they come back time to time and it isn’t enough to make you stand out from others. Always engage your readers or followers and they’ll always reward you for it.
Samuel recently posted..How To Write A Good Article!
Hey Melissa,
I think everyone should learn about what you mentioned here. Social engagement is not about blatant promotion but more about allowing others to know you and telling others why they should know you. Also, if you provide value in your tweets and facebook comments, less people will listen to you.
Jim recently posted..O-Grill 3000 Portable Gas Barbecue Grill, Orange
Twitter: melaniekissell
says:
Hi Jim,
You’ve made an excellent point …
“Social engagement is not about blatant promotion”.
You wouldn’t walk into a party or a new neighbor’s home and greet people by starting off with “Hey — buy my stuff!” If you did, you’d be making a lot of enemies in a big fat hurry and people would avoid you like the plague!
Thanks for stopping by,
Melanie
Melanie Kissell recently posted..5 Reasons To Work With Melanie Kissell
Wonderful article !!
It gives you a strategy on how you can approach social media as a small business owner . It is quite educative. i am going to study it seriously.
Congratulation Melaine!!!
Twitter: melaniekissell
says:
Hello Pamela!
Thanks for the kudos and congrats!
I’m really glad you found some value in this post. It was tons of fun to be a participant in the WBB guest posting contest and I’m happy my entry was so well received.
Now get out there and expose yourself (big time) on social media! :)
Melanie
Melanie Kissell recently posted..No Magic Till You Pay Your Blogging Dues In Full
“Compliment…and comment.” Oh, sweet mousy bait.
It’s true, though – bloggers cannot resist comments. It’s what keeps blogging highly addictive.
Compliments, on the other hand – well, as you point out, they need to be sincere. Else they end up sounding like spam: “It is very valuable topic. I have bookmark your blog and tell all my friends. I was searching all over Internet for this topic, and am delighted to find it here. Thank you thank you I kiss your feet…”
Yeahuh. But a sincere compliment? A kind word? A little genuine interest?
Dangit, Melanie, you’re a blogger’s drug dealer, you are. Hajra was right to warn me about you. ;)
Holly Jahangiri recently posted..Angelic Angela: Child Mouthpiece of God
Twitter: melaniekissell
says:
LOL! LOL! LOL!
Get the feeling I’m laughing my guts out, Holly?!
” … you’re a blogger’s drug dealer, you are.”
IF ONLY …
I could have your quick wit on speed dial. :)
Thanks for adding something special to my life today …
YOU.
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
Yes. The only question is, were you laughing BEFORE I came over here to comment, knowing I would?
:)
Grrrrr.
Holly Jahangiri recently posted..Angelic Angela: Child Mouthpiece of God
Twitter: melaniekissell
says:
Heck, no, Holly!
I actually didn’t expect to see you here. So it was an impromptu and pleasant surprise. :)
One of these days we’re going to have to collaborate on something and really knock ‘em dead! I bet we could keep people in stitches for at least 30 minutes! Don’t have a clue what we’d present, but I bet we’d have a hundred people show up just out of curiosity to find out! :)
What do you think of the “new look” here? I almost fell off my chair when I clicked over this afternoon. Of course, I’m a little partial to the Genesis Framework. :)
You’re a hoot and a half!
Melanie
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
Hi Mel
Thought that I was on the wrong blog!
” Lexicon Theme on Genesis Framework”
All the best bloggers use Genesis. LOL
My congratulations on your superb interaction in the comments.
Your post was good but your replies to comments has been fabulous.
Perhaps you should add a sixth item to your techniques and it should be… interact with those who comment.
Great job.
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
Hey Keith,
Kiesha must have made this humongous change on the graveyard shift last night! Sure didn’t look like this yesterday.
Imagine that — the Genesis Framework. :)
You’re right. I need to add a 6th exposure tip. Replying to comments has been a blast! The whole premise for crating a post is to engage with your audience, right? There’s been a lot of interaction going on here and quite a lively conversation. I’m really amazed by the response!
Thanks for the kudos and the wonderful support you’ve given me during this contest.
You’re one of a kind. NOT duplicatable. :)
Mel
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
Great post! Love it!
Holly recently posted..Age is a Curse and There is Nothing I Can Do About It
Twitter: melaniekissell
says:
Thanks a heap, Holly!
Hope you found some value in this post and I’m happy you enjoyed it. :)
Melanie
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
Great post.
I believe it will really help me a lot in the future.
Thank You
dan recently posted..0.16 Ct. Fancy Deep Purple Pear shape diamond.
Twitter: melaniekissell
says:
Thanks for the visit, Dan!
And I hope this info WILL help you in the future with your social media “exposure”. :)
Melanie
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
As always, great points. You get right to the heart of the matter in a very no nonsense way. Great job.
Kathleen Gage recently posted..Can you make $100,000 and be hands free?
Twitter: melaniekissell
says:
That’s me, for sure, Kathleen – the queen of “no nonsense”! :)
I’m ecstatic you stopped by to read my guest post entry for this crazy contest and I sincerely appreciate your support.
You Shine!
Melanie
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
I absolutely LOVED this article!! Not only is it full of good info, it was FUN to read! In my opinion, that makes all the difference in the world! Thank you!
Twitter: melaniekissell
says:
Love your enthusiasm, Laura!
I’m so pleased you had fun reading this post and you gleaned a few nuggets. Way cool! :)
Thanks for the visit,
Melanie
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
One thing that rings true (though all of your points are highly regarded of course!) is that nobody cares about YOU! I wrote a post about that one idea a while back.
Once we get that fact in our head as marketers, we can reach more people a whole lot more effectively :-)
You have some really great nuggets in this post but I expect nothing less! ;-)
Talk to ya lata buddy!
~Kesha
Twitter: melaniekissell
says:
Kesha! So excited you stopped by – thanks!
Feel free to come back and share the link to your “nobody cares about YOU” post, okay? I have a feeling the We Blog Better community would love to read it. :)
You said it ALL with this …
“Once we get that fact in our head as marketers, we can reach more people a whole lot more effectively.”
And after all, isn’t that the goal?! Social media is all about “reaching” people.
Write On!
Melanie
xoxo
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
I usually don’t add links as people sometimes think the comment is spam but since you’ve pulled my leg… ;-)
It’s short and sweet and compliments your point about people not caring who you are :-)
http://xdwebsolutions.com/people-dont-give-a-damn-about-who-you-are/
Kesha recently posted..Hootsuite versus Tweetdeck: The Final Verdict
Twitter: melaniekissell
says:
Listen, Kesha …
I wasn’t pulling your leg, I was twisting your arm. LOL!
Thanks for sharing the link to your post. I can’t wait to read it!
Melanie
Melanie Kissell recently posted..Looking At Life Through Blog-Colored Glasses
Well, I finally know who the lady in the picture I see all over the place is!!! Thanks for these tips and I love your witty homor! I’m looking forward to reading more from ya!
Rhonda Neely recently posted..Over 675+ Gifts Are Waiting For You Here… (FREE Download)!
Twitter: melaniekissell
says:
Delighted to meet ya, Rhonda!
I saw you over at Martha Giffen’s blog. Well, now you know who the “lady with the dog” is. LOL!
So glad you enjoy my wacky sense of humor and I hope you found some value in my post. :)
Thanks for your support!
Melanie
Melanie Kissell recently posted..This Is Not What I Signed Up For
It’s my plesure Melanie and I apologize for not connecting earlier.
Check out what re-posting this blog post on Facebook got me:
Rhonda, feel free to “tantalizingly expose yourself” to me on my Skype (name withheld to protect the innocent).
:)
Rhonda Neely recently posted..Over 675+ Gifts Are Waiting For You Here… (FREE Download)!
Twitter: melaniekissell
says:
Sooner or later, Rhonda, with a blog post title like this …
It was bound to happen. :)
I guess all I can say is it takes all kinds to make the world go round, doesn’t it? And some of the “kinds” are a bit mentally unstable. Poor souls. We need to ask God to help them.
Melanie Kissell recently posted..This Is Not What I Signed Up For
Twitter: melaniekissell
says:
And I can’t wait till my fellow bloggers Keith, Vernessa, Paula, Theresa, and a few others see your comment. Got a feeling they’ll have a little something to say about Mr. “name withheld”. :)
Melanie Kissell recently posted..This Is Not What I Signed Up For
Oh, I can’t wait!
Rhonda Neely recently posted..Over 675+ Gifts Are Waiting For You Here… (FREE Download)!
Twitter: melaniekissell
says:
I just took a stroll on over to your blog, Rhonda, and I see you’re helping couples who want “a vivacious marriage experience”.
Awesome! Who wouldn’t want THAT?!
I hope everyone out there with a partner or significant other will get acquainted with you and check out your services. By the looks of your site, I can tell you’re very passionate about your work. :)
Melanie Kissell recently posted..This Is Not What I Signed Up For
Morning Mel and Rhonda
No comment on Mr. “name withheld” but you two are demonstrating Social Media in action.
Making connections, sharing a joke, becoming friends.
Sometimes I think that the real Social Media thing takes place in the comments.
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
… and you’d be right, Keith!
That’s an astute observation and I’ve been observing a big boat load of it going on over at easyP! :)
Melanie Kissell recently posted..Rainbow Farts
Pull your leg Mel?
You’ve got the wrong Keith… or maybe not. LOL
Keep going girl.
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
I’m keeping on, Keith.
And right about now, I’m feeling like the Energizer Bunny! LOL!
Do they sell Energizer batteries in the UK?
Melanie Kissell recently posted..This Is Not What I Signed Up For
Melanie, this is fabulous information and inspiration for a beginning social media student and blogger such as myself. Thank you and the luck o’ the Irish to you!
Twitter: melaniekissell
says:
Oooh … I’ll take all the “Luck o’ the Irish” you can send my way, Darcy! This contest is really heating up. :)
Take your time on your new social media and blogging journey. Don’t rush things. My best suggestion is to choose one or two social media platforms, at first, and stick with them until you feel you know all the in’s and out’s, up’s and down’s. Master those ones first before you move on.
Thanks for the visit today and I hope you’ll pop over to Solo Mompreneur one of these days soon!
Melanie
Great post Melanie!
I really like your straightforward writing style. I also got a kick from such phrases as “People don’t care about all your awards on your wall”.
Very true advice though, It reminds me somewhat of the book How to Win Friends and Influence People.
Keep rockin’ it and I look forward to your next post! =)
Chris McCann recently posted..Running a 6 Figure Business pt. 1
Twitter: melaniekissell
says:
I’m eating up your kudos, Chris – they’re yummy!
Thank you for swinging by to catch my post and I’m pleased you enjoy my signature writing style.
I craft what I call “pigeonhole” posts. My goal is to make them as short and sharp as possible. This post is probably one of the longest ones I’ve ever written.
One of the core literature books on the required reading list when I was in 11th grade (about a hundred years ago!) was Carnegie’s “How To Win Friends And Influence People”. I still have my copy. Some things just never go out of style. :)
Melanie
As someone else said, common sense is often overlooked by that small fish looking to devour the ocean. A little social building at a time, truly connecting with those you follow and like and comment on, means that you are building connections. Very important and I love the idea about the small pond. I think of that in terms of my own “niche” and love the idea of calling it a ‘pond.’
Great stuff!
Katrina recently posted..Quiet moments and Silent Victories
Twitter: melaniekissell
says:
Wow! Such a beautiful and well thought out comment, Katrina — thanks!
I love your idea of thinking of your “niche” as your “pond”. :)
Melanie
Great tips!
Thank you!
Twitter: melaniekissell
says:
You’re quite welcome, Jodi!
Glad you found some value in my post and thanks a heap for stopping by to read it!
Melanie
Awesome Melanie!
Finding a small pond is a neat trick – I think the best way is to divvy up a big pond by interests – facebook fan pages are one, linkedin groups are one, etc!
Great ideas!
Thanks!
KK
Twitter: melaniekissell
says:
Hey Karen – you’ve offered up a really cool tip!
And that’s a great way to look at how to spend time in various, specially-selected small ponds.
Thank You! :)
Melanie
Common sense, as we know too well, isn’t too common. This is excellent advice for building a valuable rapport and value added relationships. Key for building a quality following in social media.
Thanks!
Twitter: melaniekissell
says:
“Common sense, as we know too well, isn’t too common” …
Ruth, you’ve touched a nerve with this one!
And don’t you find yourself asking the following just a little too often?
“Whatever happened to common courtesy?”
“Where did professional courtesy fly off to?”
“Is common decency defunct?”
There’s definitely a level of common sense you need to maintain when using social media to expose your biz, brand, and brilliance — and also, common courtesy and common decency.
Thanks for swinging by today!
Melanie
We have agreement in common, Melanie! Well said.
Cheers,
Ruth
Twitter: melaniekissell
says:
Thanks, Ruth – Glad we see eye-to-eye!
And sometimes people just have to “agree to disagree”, right? But there’s a courteous and respectful way for people to disagree via social media and then, of course, there’s the “other” way to do it that will rob people of their credibility in a flash!
I’ve witnessed some pretty nasty exchanges on social media sites. Luckily, not too many.
Hope you’re having a great day!
Melanie
Melanie, yes, I’ve experienced some major, let’s say, faux pas online too. (Sure I may even have made a few bloopers on occasion as well – hopefully never of the nasty variety though!)
What do you think people are ‘not thinking’ when they do things online they’d NEVER dream of saying when looking someone in the eye in a face-to-face situation?
Fascinating stuff. LOL
I am having a great day – that’s my wish for you too.
Cheers,
Ruth
Twitter: melaniekissell
says:
I’ll just sum it up by saying people are NOT thinking at all when they start airing their dirty laundry online.
On social media, it would behoove everyone to keep this old adage top of mind …
“Loose lips sink ships!” :)
Melanie Kissell recently posted..This Is Not What I Signed Up For
Melanie, you live what you describe. The most giving blogger I’ve ever met. I know a whole new world of people, just through your kindness and introduction.
Kids, this lady knows what she’s talking about! Take her very seriously…as you chuckle and laugh with her. ;)
Paula Lee Bright recently posted..Oh, Sarah. Even Stephen Colbert Can’t Save Your Ass This Time!
Twitter: melaniekissell
says:
So glad you’ve addressed the ‘kids’ here, Paula …
Now how about us old fogies?! We’ve still got a few good years left in us … despite the aches, pains, and unending array of aggravating ailments. LOL!
Your compliment warms my heart! (good thing, too, cause the warmth helps to keep the blood flowing):)
You’re a gem!
Melanie
Well said Paula
“Take her very seriously…as you chuckle and laugh with her. ;)”
What an elegant thing to say and oh so true.
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
Hey Keith,
Isn’t Paula something else? She’s really good with the words. Have you met her before? Been over to her blog yet?
I’m telling you what …
You need to get over there and get a feel for what “Almost 60? Really??” is all about.
I love Paula’s blog and her outlook on life (and the tasteful dashes of sarcasm, innuendo, and all the rest she throws into the mix).
And, like YOU … she’s got so much wit, we could bottle it up and sell it! Might make a nice profit, too. :)
Here ya go — here’s your destination: http://almost60really.com/
Hi Mel
Thanks for the link I’m over there in 5…4…3…2….
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
Keith, I’m hoping this is one of those times you’re not pulling my leg and you’re actually heading over there.
Paula is a one-of-a-kind character! :)
Wow, very few article get me all the way in.. I mean this was very evry well written and the impact of the wording is & was so refreshing.
To know that there are still people out here that thinks like ME, it’s a no brainer..
man I am glad I ran into this…. Thanks for the share but I am still hungry for more.. Loved It!
STRAIGHTALK recently posted..Straight talk online LIVE with Norman Flecha
Twitter: melaniekissell
says:
You’re quite welcome!
Every blogger loves to receive a wonderful compliment like yours …
And I’m no exception!
I’m especially glad to learn my words and writing style pulled you all the way down the page. That’s such a critical goal to shoot for as a blogger and it’s great to know I succeeded in doing that in this post. :)
Thanks for sharing your thoughts,
Melanie
Melanie!
You cover all the best and most important reasons to use and maximize your effort and results by using social media. I sat here trying to think of something you missed so I could add to the conversation, but I can’t think of anything outside of what you have already mentioned!
I can see by the comments and the interest in this topic that you are masterful at engaging your community, that is a MAJOR win!! Way to go Melanie, keep up the great work! You are a real content rock star!! WooHoo!!
xox
@HelenRappy
Twitter: melaniekissell
says:
Kisses and hugs, Helen!
I was SO hoping you’d stop by … and you did. Thank you for your support and your wonderful words.
Even though I may not win this contest, I’m already a WINNER with fabulous friends like you in my circle!
Oooh … “content rock star”. Has a nice ring to it! :)
Love always,
Melanie
This is an awesome blog. I’ve learned some things here. Glad you put it out there!
Alesia Taylor recently posted..Eagles Fly Without Band Aids
Twitter: melaniekissell
says:
Very sweet of you to say that, Alesia, and thanks a bunch for stopping by to read my guest post contest entry!
I hope to see you over at Solo Mompreneur some day. My readers ROCK!
Melanie
Hey Mel
Just gone over the 200 mark – congratulations.
You know that there is a myth going around that says…
If you get 250 comments on a post… you will live forever.
Worth working for it, it could be true.
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
Well, is that all it takes to live forever, Keith?! A measly 250 blog comments? Who knew? LOL!
Okay, then I’m going to “work for it”. :)
Luv,
Mel
Sorry Mel
Correction on that one.
Statement should read…
“If you get to 250 comments on a post.
You have to work so hard… it feels as though you’ve lived forever.”
Apologies, my mistake. LOL
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
Oh, well THAT makes a lot more sense!
Thanks, Keith, for clarifying. :)
And I can tell you, firsthand, that getting even 100 comments makes you feel as if you’ve lived forever. LOL!
Mel
melaniekissell recently posted..Take The Journey With Me Through My 5th Blog Challenge – C’mon, it’ll be Fun!
Hi Melanie,
Thank you for such an interesting read. While you make a lot of great points in this post, I think your article really goes to show the effect a great title (and image, too, in this case) can have on someone’s desire to read a post. As I was skimming down the weblogbetter homepage, the title of your article was the first one to really jump out at me.
-Petra
Twitter: melaniekissell
says:
Good to know and thank you!
The title of your blog posts takes precedence over everything else — no question about it. If you can’t grab someone’s attention there, chances are really good they won’t read on.
Personally, I don’t write word one until I’ve settled in on a title. :)
Appreciate the visit!
Melanie
Melanie’s titles are always attention-grabbers, for sure. :)
Michelle Shaeffer recently posted..Making Sense of Article Marketing
Twitter: melaniekissell
says:
Aw, thanks, Michelle! Very sweet of you to say that.
I’ll tell you a secret, though …
Coming up with blog post titles can be agonizing sometimes. And like you, I don’t settle for just any old group of words. Because “any old words” won’t do.
When I’ve finally narrowed a title down to a couple of different choices and I can’t decide which is best, I have a headline analyzer tool I use that’s a real godsend. What’s really neat is it measures the “emotional marketing value” of your words — which is great for mompreneurs like you and me.
Thanks for stopping by again and I love your new photo! :)
Melanie
Twitter: melaniekissell
says:
A special note to Kiesha …
Before we know it, the WBB guest post contest will be coming to a close.
I want to take a little breather, a little time out right now to thank you for the opportunity to participate.
What an exhilarating ride! Better than any roller coaster I’ve ever been on. :)
Melanie
Twitter: weblogbetter
says:
Melanie,
It was truly a pleasure! I’m so proud of the amazing job all of you have done – kudos and all the best to you!
Totally agree with you using social media to build trust with your clients\customers. I recently created a twitter account and this level of interaction along has increased my visitor count substantially.
Sandi recently posted..How to Enhance Your Look with Pantsuits for Women
Twitter: melaniekissell
says:
Smart move on your part to create a Twitter profile, Sandi!
Thanks for your comment and for joining in the conversation. It’s nice to meet you!
Lots and lots of my online blogging buddies and colleagues get the majority of their blog or website visitors from Twitter.
It’s an awesome venue for searching for your target audience, maintaining good customer relations, sharing tips and tools, re-posting content you find valuable, conducting Twitterviews, and attending fun hashtag parties!
Wishing you the best of success in your social media journey,
Melanie
Twitter: melaniekissell
says:
Hello again, Vernessa!
I’m much relieved to know you finally “came up for air”. Oxygen ranks right up there with blood flow and, quite frankly, having a pulse! :)
I totally get what you’re saying and I agree.
Working toward creating and publishing a repository of valuable content is something you can certainly do first before focusing on relationship building. It’s all a matter of what you, comfortably, want to choose as your highest priority.
In a way, you really took a smart approach. Now that you have all that content in place, you can relax and have fun directing your target audience to whatever it is they need as well as have fun getting acquainted with them.
You ROCK!!
Melanie
Twitter: ivinviljoen
says:
You tips are truly superb and form the foundation/basis for social media success.
Twitter: melaniekissell
says:
Hi Ivin!
“Superb”, ya say?
WOW – now that’s my kind of adjective! Makes a gal want to *blush*. :)
Thanks for the visit and enjoy your social media journey!
Melanie
Love these tips, your humor, and the graphic! :-) Keep up the great work and I’ve shared this article with my followers.
Tina recently posted..Manage Everything With Check List Pro- Advanced Task Reminder
Twitter: melaniekissell
says:
Very sweet of you, Tina!
Glad you gleaned a few tips and few giggles here. :)
Thanks for sharing my post with your followers!
Melanie
Great post, Melanie! I enjoy learning about someone’s specialty as much as I enjoy learning about the person; this makes referring much easier because not only do I know them better, they are in TOMA – Top Of Mind Awareness.
What I would like to see are most posts by companies and business owners rather than retweets of messages others have written. Some are very good at striking this balance, but I wonder if others simply find it easier to repost what someone else has written – almost to the point of becoming a crutch?
What are some ways have you found we can use to avoid just reposting (or repurposing) instead of creating our own content?
Lisa Raymond recently posted..To jpg Or Not To jpg
Twitter: melaniekissell
says:
Lisa, I’m deeming you a breath of fresh air!
I’m pleased you enjoyed this little post and even more pleased you’ve presented me and the readers here with an excellent question and something worthwhile to think about. Thank you!
Just wondering …
Does any of the following ring a bell?
Business coaches and consultants alike have been known to say …
“Don’t try to reinvent the wheel.”
“There are no new business topics — just new ways of presenting them.”
“Stick to the tried-and-true.”
“Don’t try to fix something if it’s not broken.”
” … and so on.”
Let’s take “no new biz topics just new ways of presenting them” …
I’m all for recycling — it’s good for the environment! :)
But what about setting yourself apart from others in your niche? What about traveling off the beaten path? What’s wrong with being a little eclectic in nature when dealing with your target audience? Is creative thinking too much strain on the brain?
Please understand …
I’m the first person who will advocate sharing the brilliance of others — Re-Tweeting (hope you’ll do that here), re-posting an outstanding article, sending your list a helpful resource produced by a colleague, broadcasting an event hosted by someone else, etc. It’s darn good PR! It’s smart.
However …
I’m also the first person to suggest putting on your thinking cap and moving away from “usual, standard, and customary”.
Remember the lady who played piano for her church who needed to mark the pages and ended up inventing Post-it Notes? I always keep her in TOMA. She’s my incentive plan for thinking beyond the nose on my face. :)
So “How do you avoid just re-posting or re-purposing other people’s content and focus more on creating your own?”
1) Make a personal commitment to outshine your competition by being uniquely you. YOU are the one thing your target audience won’t find anywhere else.
2) If you struggle to come up with ideas, join a mastermind or a brainstorming group of some kind. At a minimum, find a “think tank” buddy. Other people will often recognize talents, strengths, and skills you can’t see in yourself.
3) Ask yourself this question, “When is the last time you did something for the first time?” (The title of one my upcoming blog posts). If it’s been a while, then you’re most likely stuck in a proverbial rut and dishing out the same old stuff to your audience. Time to change that scenario!
This has been tons of fun, Lisa, and I hope our paths will cross again and again,
Melanie
Lisa,
When it comes to Retweeting there are some really fun ways to give more data.
To most people your biz can be an authority reference. You can share tips and tools. You can also share up coming events.
I noticed that you Tweet local events in your area. That is such a good idea. Especially if you want to design for local businesses.
Sheila Atwood recently posted..Speedlinking To Exposing Your Social Side in A Contest
Twitter: melaniekissell
says:
Thanks for coming back again and sharing your tips with Lisa, Sheila!
Lisa, Sheila really knows her stuff! She’s a web master extraordinaire and she does a lot of work with local businesses in Utah. She also crafts the most wonderful “speedlinking” posts in the blogoshpere!
I hope you’ll head over to Newbie Lifeline, introduce yourself, and take in Sheila’s awesomeness. :)
Enjoy the wrap-up of your weekend,
Melanie
Yes, we definitely get enough of “that” kind of exposure in the media… Let me second (or third or fourth) your great sense of humor, Melanie. I always enjoy your posts.
I agree with you, social media relationships aren’t something you can fudge, they take time and energy to build.
Michelle Shaeffer recently posted..Is Your Business Being Attacked by Zombies
Twitter: melaniekissell
says:
Michelle, thank you for gracing this page!
Yeah …
“That” kind of exposure is something my daughters have been WAY too “exposed” to. Unfortunately, it’s everywhere you turn – television, movies, the internet, billboards, etc. It’s a tough thing to battle.
Glad you’re a friend who appreciates my wacky sense of humor. :)
Love ya!
Melanie
Media creates a full time job for parents, for sure.
Thank goodness social media can be what we make it with all the choices and options we’ve got — we can choose who we connect with, where we connect, and what we share. :)
Michelle Shaeffer recently posted..8 Things You’re Missing Without a Wrap Up Post
Twitter: melaniekissell
says:
Amen to that, Michelle! And isn’t that an awesome and empowering thought? It is, to me.
We. Get. To. Choose.
Life is all about making choices and making changes. And, luckily and thankfully, the same is true of social media.
I’ve joined a few SM platforms along the way that just didn’t turn out to be right for me. No problem. I just moved on and found ones that were better matches.
One thing is for certain …
There’s no shortage of social media venues! :)
Definitely! There’s something for everyone out there. :)
Michelle Shaeffer recently posted..Why I’m Giving Up 2 Mochas a Month
Twitter: melaniekissell
says:
For me, Michelle, that “something” is mainly blogging. No surprise, right? It’s my all-time favorite social media platform. :)
And the majority of my visitors come to my blog from Facebook. So you can bet your boots I’m spending time there!
What’s that “something” for you? Have a social media venue you like best?
On Social Media you are only successful if you have ability to run along the community. You will be pioneer in this world if you have keen interest in how to promote your brand in natural way.This all is when you keep yourself neutral and plan the progress path.
fantastic sams recently posted..Fantastic Sams Coupons Printable
Twitter: melaniekissell
says:
Thanks for your comment and you’ve hit on a “key” word in planning and working on your social media strategy …
Be “natural”!
And anyway, it’s always easier to just be yourself and accept the fact that some people will resonate with you and some won’t. Just the nature of the beast.
Melanie
Twitter: pegbaron
says:
Hi Melanie,
I always appreciate how you can put a fun and humorous spin on an important topic. There are right and wrong ways to use social media and you’ve pointed them out quite nicely. I particularly liked “Spend your social currency”!
Thanks,
Peggy
Peggy Baron recently posted..Google Analytics – Discover and Do
Twitter: melaniekissell
says:
Thank you, Peggy!
Derek Potocki honed in on the same tip as you. He asked me to expound on “Spend Your Social Currency”. So if you like, look for him in the comment thread and check out what I added.
I’m so grateful I discovered you over on Sheila Atwood’s blog. I really enjoy YOUR writing style, too! :)
Appreciate the visit and your support. This contest is really heating up!
Melanie
Hi Melanie,
“Share case studies, reviews, and testimonials.” – it really is all about social proof and results. People don’t want to hear about you and your products features, they want to hear about the results.
Sharing this on social media is a great idea to let people know you are the real deal. ;-)
Awesome post Melanie. You’ve shared some great tips here with us. I thoroughly enjoyed reading it.
Ciao!
Michele Welch recently posted..Late Night Interview With Triberr Founder Dino Dogan
Twitter: melaniekissell
says:
Bingo, Michele!
Product features, credentials, website analytics, page ranking in the search engines, six-figure incomes, the ability to walk on water … :)
Who really cares?!
“Results” are what matters. And more importantly, the fact that YOU can help others get the results they desire.
Brilliant observation!
Melanie
Twitter: BrankicaU
says:
Hey Melanie, you had me at the pond :)
That is so true, people start a blog and want to be the next Problogger straight away.
We have a saying in my country, something like: “It’s better to be the main man in the village than the last men in the city”. Think that would apply here ;)
Of course, I loved all of there, just the pond is stuck in my brain now :)
Brankica recently posted..Twitter Addiction Infographic Morning of a Twitter Addict
Twitter: melaniekissell
says:
Brankica, you’ve made my day!
I’m so thrilled to see you here, I’ve got goosebumps. No, really. I do. :)
You are one heck of an outstanding expert, killer blogger, and I hope a little of you rubs off on me some day.
Glad the “pond” is sticking in your head. Seems to be resonating with lots of visitors.
It’s just conjecture on my part, but I think deep inside, people have a yearning to get back to “basics” and a simpler life. So why not carry that philosophy over to social media marketing? Make any sense?
The way I see it …
Take the blinking stress (and greed) factors away and expend your precious energies to build an intimate, close-knit community — one where you can actually have an impact.
Thanks for swinging by the WBB!
Melanie
I love the “Three B’s”: Business, Brand and Brillance. And the blogging groups and other social media outlets are great ways to showcase.
Twitter: melaniekissell
says:
Really happy you stopped by, Veronica!
Glad you picked up on “Business, Brand, and Brilliance”. I have to be careful, though, using 3 B’s — wouldn’t want people to confuse them with the “Better Business Bureau”. LOL!
As I mentioned to Vernessa here, I’m in love with “alliteration”. You should get to know Vernessa, Veronica – she’s a hoot! I think your personalities would be a perfect match. And anyway, both your names begin with a “V”. :)
Thanks for your support here!
Melanie
Nice to meet you Veronica. You hit on some of my favorite words starting with B, especially “brilliance”. (Got me thinking of a post!)
Melanie, you are a true networker. I was perusing to see what other gems have been shared by this conglomerate of commenters here, and espied my name. Ha!
Dynamic conversation here; so many gems still rising from the pond. :) Heading over to say hello to Veronica on her blog.
Vernessa Taylor recently posted..Trending: CommentLuv 2.9 Launch Starts Now
Twitter: melaniekissell
says:
Goody-goody gum drops, Vernessa!
You’re going to love Veronica – and wait till you see the unbelievable jewelry and other pieces of art she creates! I want one of everything she makes.
But the BEST part about Veronica? No question – it’s her vibrant personality and her marvelous sense of humor (with just the right little touches of sarcasm and cynicism). She’s our kind of gal! :)
I’m so happy you returned,
Melanie
We ran outa replies, i just wanted to say it’s good to meet’cha Melanie. ;-)
Dennis Edell recently posted..Your Home Business – Is It Your Business or Hobby
Twitter: melaniekissell
says:
Imagine that!
We ran out of replies. :)
Good to meet you, too, Dennis. And lots of my best blogging buddies are right here in the comment thread. So there’s some mighty fine people for you to get acquainted with!
I hang out with a beautiful (and crazy) bunch of coconuts. :)
Me too! I hope to see you at my place sometime….my replies are currently set to 20. lol
Dennis Edell recently posted..Your Home Business – Is It Your Business or Hobby
Twitter: melaniekissell
says:
Well, now that you’ve “exposed” yourself here, Dennis …
Ya better reset your numbers on those comments! :)
Hey wait a sec, you got some sorta reverse cam?!?!?!
Reset?? To 30?? Tee-Hee
Dennis Edell recently posted..Your Home Business – Is It Your Business or Hobby
Twitter: melaniekissell
says:
Oh, darn! You caught me! :)
Great post Melanie! What a great way to explain what social media is truly about!
Kristen Robinson recently posted..I Got Served and I Wanted Magic!
Twitter: melaniekissell
says:
Hi Kristen,
I’m so pleased you stopped by to catch my guest post entry — thank you!
Your social media talents and skills are awesome,
Melanie
Thank you so much for the tips that you have shared. I am very much sure that a lot of people who are planning to expose their selves to media shall read this article. The tips are great and very much useful! Thanks for sharing this one!
santy recently posted..Surviving a Clogged Ink Cartridge
Twitter: melaniekissell
says:
Thanks for that vote of confidence, Santy, and your wonderful compliment!
Hope you found something here to help you through your social media journey,
Melanie
Hahahaha! Love this post. Imagine the another means of exposure on another “media”. I so love this one. Keep up the good work.
Twitter: melaniekissell
says:
Welcome to the blogging fun zone, Glennda!
If you had just ONE funny bone tickled today, I’ve reached my goal. :)
Thank you for swinging by and for your vote of confidence!
Melanie
I just realized this blasted thing did not record the lengthy comment I left you the day this post went live! (I swear I did – I realize that sounds fishy, me being a competitor and all, but when you’ve got the goods, you’ve got the goods, and I just have to tip my hat to you with a comment.) Can we take up a collection to get “Perpetual ‘Selling’ is not proper social media etiquette and you’ll be quickly labeled as hype-y and placed on the ‘do-not-network-with-this-person’ list” tattooed to a couple of folks’ nether regions?
With regard to #4 – you definitely walk the walk. I know that from some of the small allusions in your comments to me, that unlike many folks who say “great post!” and thumb them up or like them, you actually took the TIME to come over to my blog and read them. Including some of the ones that weren’t just as easy as a single click to get to. In a week when I was starting to feel a bit jaded and burnt out, that meant a lot to me. Thank you.
Good luck to you in this contest, too. I do hope you’ll be okay with third place… Hajra and I have already agreed to arm-wrestle for first and second… ;)
Holly Jahangiri recently posted..Letting the Muse Out
Twitter: melaniekissell
says:
No worries, Holly. WordPress can be as temperamental sometimes as my arthritis or my sister’s cats.
Serendipity strikes again!
Isn’t it uncanny sometimes how just the thing you’re looking for at a given moment in time (magically and maybe even miraculously) shows up?
I love it when that happens! :)
Uh, no. I’m not referring to you. It’s me I’m talking about! You showed up at a moment I was feeling jaded and burned out. Muchas Gracias, Merci, and Thank You.
“… nether regions” LOL!! I’m all if favor of THAT tattoo!
You and Hajra go ahead and arm wrestle it out if you want.
I’ve got my own idea …
A 3-way tie for first place. :)
Thanks for adding some much-needed joy to my life,
Melanie
Sweet thought, but I can’t buy a decent camera for $150!! :) (If I didn’t desperately need the image stabilization and fast shutter speeds with my shaky hands, I’d totally agree with you…)
But as I said to H. the other day, making new friends though this contest? Win/win in my book, no matter the outcome.
Holly Jahangiri recently posted..Let Go of Fear- Become a Writer
Twitter: melaniekissell
says:
Hey Holly,
I’ll keep my eyes peeled for a really good deal on a camera specially designed for shaky hands. Have you researched sites like “Frugal” or “Half (dot) com”?
Wish I had something pithy to add but instead …
I’m just going to say I couldn’t agree with you more. The new friendships developed through this contest definitely make for a Win-Win scenario!!
Melanie
Great post!! You writing holds so much content, but it’s easy to read because you make it fun to follow along. Thank you for your advice and I know I’ve definitely come across some of these issues with other bloggers(bragging especially). Thanks!
Twitter: melaniekissell
says:
Thanks for swinging by today to catch my post! And I’m happy knowing you gathered up a few good tidbits. :)
Please remember …
When you spend your social currency, you’re actually helping your target audience in ways they really appreciate.
Encourage people you’ve helped or worked with to toot your horn! They’ll be happy to do so. :)
Melanie
Loved it Mel
You know that I am to Social Media what Marcel Marceau is to radio, but this was a great read.
Title got me from the off – I love a nice Double Entendre and that one was so appropriate.
Sprinkled with humour, peppered with advice and garnished with down to earth information.
A wonderful example of blog post writing.
A winner in my book.
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
Hi Keith,
“… what Marcel Marceau is to radio” … I can’t stop laughing! :)
Thank you for your warm and generous compliment. Absolutely ecstatic you stopped by!
You may not have a presence on “The Big 3″ social media sites, but you do recognize blogging as a social media platform, right?
Without hesitation, allow me to proclaim …
You’re kicking out the jams in the blogosphere over at http://easypublicspeaking.co.uk !!
Mel
Mel
No way would I miss this one.
The pleasure is all mine.
Keith
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
In my life, Keith, you’re a keeper! :)
Thanks again for your support – means more than any words I can place on this page.
Mel
A mime? On the radio? Haha Keith. What a frustrating thing to do to a mime!
Hey Keith? Why aren’t you on the big 3???? You know what I’d love to see? Your gravatar. Or a vacation photo of you, your wife and your daughter.
You and Mel do social so well I feel like I’ve known both of you forever. But I don’t even know what you look like!
T
Theresa Bradley-Banta recently posted..Got a Minute
Hi T
I’m going to update my About Me page so I’ll add a few picies.
My daughter is home from next week, she will take a few mean and moody pics.
Make sure I’m not wearing my flowered shirt and flared trousers – only kidding.
I wondered if people would know who ” Marcel Marceau” is… I wasn’t too sure myself.
Mel is doing so well on the comments – feel proud to know her.
Keith Davis recently posted..The Coolest Voice on the Internet
Twitter: melaniekissell
says:
Proud to know you, too, Keith … exceedingly proud. :)
Twitter: melaniekissell
says:
Wasn’t that just PERFECT, Theresa? A mime on the radio?! LOL.
So excited to hear Keith is planning to update his About Me page. Splendid idea!
I, too, feel I’ve known the two of you my whole life long. It’s a marvelous feeling. :)
Mel
Great Post Melanie,
I love the tip about being authentic and taking time to build relationship.
Life gets so busy that many successful marketers are out sourcing their social media, and the lack of their personality is noticeable. It’s hard for your virtual assistant to BE you. They can place links and quotes at the times you instruct them to, but their is no replacement for your personal exchange with your fans and friends!
Thanks for another great blog post!
Many blessings,
Carrie
Carrie Tucker recently posted..Did You Know That Stages of Dying From Heart Failure Can Happen Without You Even Noticing
Twitter: melaniekissell
says:
Believe it or not, Carrie, you’ve touched on a subject and a dilemma I think about daily … “outsourcing”.
Right now I can manage social media by myself, but it’s a stretch and it cuts into a BIG chunk of my day.
But what happens when we can’t stay on top of it any longer? Then what?
You’re right. As humans, we can’t be cloned (at least not to my knowledge).
As you mentioned, being authentic and taking time to build relationships is critical to your success. Do we want someone else building those relationships for us?
Not sure — the jury is still out. :)
Glad you enjoyed this post and thanks so much for sharing your thoughts!
Melanie
Carrie and Melanie,
I think it is possible to outsource your social media, if you keep a tight rein on it. I know of two big names that have all of their social media out sourced. I see them everywhere. They have hired someone that is very familiar with their style and products.
This is one area you want to watch closely, because they are representing you and your products.
Sheila Atwood recently posted..Make Your WordPress Images Mind With This Code Trick
Twitter: melaniekissell
says:
Thanks for chiming in on this topic, Sheila!
You’ve mentioned THE most important fact about outsourcing your social media tasks …
” … someone that is very familiar with their style and products.”
I don’t care what anyone says, it’s got to be the toughest assignment of all to find someone who fits the bill. I’m not saying it’s impossible, just doggone difficult and definitely risky.
Thanks for your insights and now you have me curious … “two big names who have all their social media outsourced.” Don’t suppose you want to spill the beans? :)
Melanie
Mel,
I will DM you the names. It would not be appropriae to “expose them” here.
Sheila Atwood recently posted..Speedlinking To Exposing Your Social Side in A Contest
Twitter: melaniekissell
says:
Good point, Sheila — we do need to be careful (and modest sometimes) about what we “expose”.
I was, of course, kidding about your “spilling the beans”. :)
Melanie, this is such a fun, creative and powerful post. All your points are essential. I particularly love what you say about spending your social currency. When I read, “no one wants to work with a timid, nondescript loser,” my eyes bugged out of my head. I wouldn’t use that phrase to describe us, but we definitely don’t do use social proof enough.
Leanne Chesser recently posted..Help! My Child is Wild!
Twitter: melaniekissell
says:
You’re right, Leanne – most of us don’t spend NEARLY enough of our social currency.
You know why? We view it as bragging. And it’s not bragging. It’s doing our target audience a big fat favor.
After reading “No one wants to work with a timid, nondescript loser” …
I hope your eyes have moved back into their sockets. LOL!
I’m thrilled you found some value in this little post and I appreciate your compliment much more than words can say.
Hugs,
Melanie
Another fantastic post by Melanie Kissell. You are amazing, woman and your post is right on. I like the “compliment and comment”. Easy to remember, easy to do and easy to share.
Good nay, great stuff !
Joyce
Joyce Penner recently posted..Are you the insane one
Twitter: melaniekissell
says:
Joyce, I have tears in my eyes.
No – I’m not sad – just the opposite. I’m overjoyed to see you here! This is a totally unexpected surprise and I love you for coming by to support me in this wacky guest posting contest.
From the bottom of my heart, Thank You!
Rumor has it I’m in 3rd place right now and battling my way to the top. Any chance you have a couple hundred friends you could send over to Re-Tweet and post comments? Okay. Okay. Just a hundred would be enough. LOL! :)
Hugs,
Melanie
Your post never fail to tickle my brain cells.Hehe It’s very catchy yet very informative. I created a blog last year but I didn’t get the chance to post anything yet. Until now, I am still contemplating whether I should post my works there or expose myself to public. I am just afraid that people will not like it or I might be a victim of identity theft or any sort of cyber crime.
Twitter: melaniekissell
says:
Hi Acacia!
Let me just say that …
“Tickled” brain cells are a whole lot better than “Pickled” brain cells. LOL! :)
Something is holding you back and I’m not quite sure precisely what it is but I have my suspicions. Dig a little deeper and I have a feeling it’s about two things — “confidence” and “acceptance”.
Put the “cyber crime” thing way on the back burner. It’s never going to be eradicated. Where there’s potential for crime … there will always be criminals. However, there are really good and secure ways to protect yourself. Research those if it will help to ease your mind and move you forward.
You created a blog last year and you haven’t posted yet?! Columbus took a chance, right?! And so should YOU. Just do it (thank you, Nike).
Once you get that first post published, you can exhale. After that, with every ensuing post, you can relax, have fun with it, and blog your little heart out!
Here’s a suggestion …
Ask a friend to craft a guest post for you to jump start your blogging journey. Here’s the catch … his/her post needs to be an introduction of YOU. Try it.
Thanks for a chunk of honestly and for the visit today!
Melanie
Successful media marketing means give and take, Before you receive something, first thing in mind “what can I offer?”
You can learn to deal with media marketing everywhere and so enthusiasm must be there, do not force yourself in media marketing, if you are not more than willing to give yourself to others. Media marketing is all about sharing, giving what you have, sharing what you know to people everywhere and in return, you will have a lot of other things.
Twitter: melaniekissell
says:
You “get” it, Maxine, and that’s a really good thing. :)
The word, “Social”, in social media marketing is the big tip off, isn’t it?
When we think about “socializing” offline in the real world, the following “behaviors” pop into our heads immediately …
Good manners
Common courtesy
Common decency
Good listening skills
… and so on.
So just transfer those over to social media marketing …
And you’re good to go! :)
Thanks for the visit,
Melanie
I’m a friend of Samantha’s. She asked me to check out your site! Thanks for the tips! Love the pic of the flasher! LOL!
Twitter: melaniekissell
says:
Delighted to meet you, Carolyn, and thanks for getting in on all the fun!
Glad you love the “flasher” image — me, too. :)
Please thank Sam for me!
Melanie
This is such great advice, especially your points on sincerity and trust. I agree, and I’ve always said it is nearly impossible to “fake it” with social media. You can try for a little while, but once you’re found out it’s all over red rover.
Awesome post Melanie :)
Fiona McEachran recently posted..Is Your Business Making the Most of Facebook
Twitter: melaniekissell
says:
“Red Rover, Red Rover, let Fiona come over!”
I loved playing that game at recess in elementary school. Thanks for taking me back in time. I cherish a good old fashioned chunk of nostalgia. :)
Faking it …
Never a good idea. I hear so many online marketers touting, “Fake it till you make it”. Uh, oh. I wouldn’t take that route if I were you.
I’ve probably said it a hundred times, but …
Nothing beats honestly and authenticity. Nothing.
Thanks for the kudos, Fiona, and I genuinely appreciate your support here!
Hugs,
Melanie
xoxo
There is so much great wisdom in this post! I especially agree with the idea that sincerity can not be fabricated. If I don’t feel someone is sincere, I am much less likely to try and build a relationship (Business or other) with them. Love your sense of humor!
Twitter: melaniekissell
says:
Hello Peggy!
You really summed it up nicely!
The time we spend on social media is precious time we can’t afford to spend on flaky fakes.
Sounds like you’ve adopted a steadfast personal policy of pulling the weeds in your social media garden and nurturing only on what’s beautiful and meaningful. Way to go!
I’m glad you found a little humor here. It’s part of my signature writing style and a big part of my life!
Now get out of here and go expose yourself! :)
Melanie
Twitter: DanielleMcGaw
says:
Melanie, your posts never fail to tickle my funny bone. You have such a unique way of looking at things. :)
Danielle McGaw recently posted..“Where the hell has she been”
Twitter: melaniekissell
says:
You know what, Danielle?
Life is too darn short to spend it glum and gloomy. The world always looks brighter from behind a smile. :)
And beside that …
The shortest distance between two people is a smile. And so I love to incorporate a little humor and tickle a few funny bones along the way.
It’s my best relationship building skill! :)
Thank you for swinging by,
Melanie
Melanie,
This post is just like you — very giving, open, and wise. You very much practice what you preach.
Great advice, boiled down very succinctly, which is what makes it so valuable. Thank you!
Marcia
Marcia Hoeck recently posted..How Much Should You Make
Twitter: melaniekissell
says:
Oh, my goodness … Marcia!
What a truly wonderful surprise and a big treat to see you here. I wish I could reach out and give you a hug!
Did you have a good time babysitting during Blog World? :)
And how’s everything going in the mouse poop department these days? LOL!
Thanks so much for stopping by. Your compliment means the world to me and I’m glad you enjoyed this little rendition of exposing yourself via social media.
Love,
Melanie
Melanie, what a fabulous post! This is the first time I’ve read a post from you that’s a bit longer — where have you been hiding all this valuable information? =) I absolutely love your writing style because it makes everything easy to remember.
I especially love how you speak of small ponds. “Exposure” can seem like such a daunting task, especially when it’s not targeted.
I can also attest to how flattery and focusing on others makes a big difference. I try to give much more than I receive!
Thanks for a great post! Will be sharing this in all places for you, Melanie!! =) LUCK!!
Samantha Bangayan recently posted..Symbols of Love
Twitter: melaniekissell
says:
Oh, Sam, you’ve left the cat out of the bag!
My secret is out! I’m the queen of “pigeonhole posts”.
My readers seem to be a “grab and run” crowd and they lean toward short and sharp posts. :)
There’s no doubt in my mind you’re going to be super successful at using social media. You’ve got a good running start here …
” … flattery and focusing on others makes a big difference.”
Thanks so much for being willing to share this post for me. The TLCers are some of the most warm and generous bloggers around! :)
Appreciate you,
Melanie
Good relationships have a good balance of reciprocation. One does not always give with out expecting a fair share in return. One does not take without wearing the relationship thin.
Online, I see so much fluff. However, it generally doesn’t take long to see who is really sincere and who is not.
Good post Melanie
Kathy Griffiths recently posted..The Power Of Three In Online Marketing and Promotion
Twitter: melaniekissell
says:
Kathy, I’ve missed you so much!
I know you and Sheila have been up to your butt in alligators getting new (fabulous) sites up and running. By the way, your “Utah” site is my fav. :)
I’m so happy you honed in on the “reciprocity” feature of relationship building and why it’s so important to your social media marketing success.
No question about it … it can’t be “My way or the highway!” … it’s got to be a “two-way” street.
And you’re absolutely right. It doesn’t take very long at all to spot someone who’s full of hype-y B.S. and hot air.
Please drop me a line once in a while, would ya?
Love,
Melanie
Twitter: learnit2earnit
says:
As usual Melanie your insight is outstanding! I love how you verbalize all these great tips and techniques for social marketing success.
I especially like how you point out to ‘find the pond’. How true that is. Provide good quality information always providing value to your visitors and the ocean will come to you.
Your post should be mandatory reading for all up-and-coming entrepreneurs and a great reminder for those of us so busy, it is a great way to reel it all back in and take note!
Lynn Brown recently posted..Are There Too Many Groupies in Your Facebook Group
Twitter: melaniekissell
says:
Thanks, Lynn!
“Your post should be mandatory reading for all up-and-coming entrepreneurs”
I love the sound of that! Music to my ears! :)
I had such fun writing this post and I’m having even greater fun seeing all my best blogging buddies and friends, like YOU, stopping by.
Looks like Tip #1 is getting your vote. Seems to be pretty popular with this crowd. :)
Really and truly appreciate your kudos and support,
Melanie
Hi Melanie,
This stuff is so simple, but powerful. Thank you for reminding us the basics of social skill. Works well online and offline, I suspect:)
Could you please explain your point number 2.Spend Your Social Currency. I don’t fully get it, due to somewhat contradictory feel?
I appreciate your wonderful post overall:)
Derek
Twitter: melaniekissell
says:
Derek, you’re a sweetheart, a cool blogging buddy, and a loyal soul.
I’d be more than happy to expound on Exposure Tip #2.
And then …
After I type my name here, I’m going to take the liberty of spending some of YOUR social currency and I hope you won’t mind indulging me. And anyway, it’s fun to spend someone else’s! :)
To further explain Tip #2:
Instead of “saving” your social currency (validation/social proof/testimonials), you need to “spend” it. Don’t keep it locked up or hidden away. Your target audience needs to get a feel for your persona, how you’ve helped others, your level of confidence, and what others have to say about you (<— very important!).
Spending your social currency will help your audience resonate with what you're all about and what you have to offer. People, so deeply, want to feel a part of something — they want to know that other people have felt their pain and have waded through the same muck and mire. And most importantly, they want to know YOU have the remedy.
The only way they'll know for sure is if you prove it to them. Your "social currency" is your "proof". So spend away!
Hope this helps.
Melanie
Folks, Derek Potocki wrote an e-book that's out of this world! NO lie. NO lip service.
What do you think when you hear the words, "goal setting"? Do you cower and cringe? Do you embrace the notion? Doesn't matter. Either way, reading Start Late, Achieve Your Goals Anyway will blow your mind!
I can’t, for the life of me, understand why Derek is giving this away for FREE! Maybe he can tell you.
Hi Melanie,
Congratulations on over 129 comments (at the moment). Whoa!
Your post obviously resonates with peeps!
First of all, thank you for taking your time to explain “social currency”. You rock. Social currency is what others say about me, not what I say about myself, is this correct?
So, bragging is OK, as long as I tell people about what others think about me, not what I think about myself?
I just want to understand this well:) Sorry If I’m a bit slow with following your thoughts.
***
THANK YOU MELANIE FOR YOUR LOVE.
Derek
Twitter: melaniekissell
says:
“So, bragging is OK, as long as I tell people about what others think about me, not what I think about myself.”
You got it, Derek! Spot on! Right on the money! You hit the proverbial nail on the head!
And you’re not slow at all.
There are times when all of us can work a little harder to provide clarity. It’s a bit of a challenge sometimes, isn’t it? I have to constantly remind myself that other people’s brains don’t necessarily work like mine.
Come to think of it … maybe that’s a good thing. LOL!
You’re quite welcome, Derek, for the love and for allowing me to spend some of your social currency.
Let’s do it again sometime! :)
Melanie
Hi Melanie,
Love the tempo and the alliteration. The perfectionists payload!
Looks like you’ve been spending your social currency in all the right places seeing as how you’ve got a boatload of comments. (See what you started!) :)
My favorite tip is the “small pond” one. It’s wonderful how that one works both ways – giving you the chance to catch fish, and presenting the opportunity for you to be caught.
Lovely stuff, Melanie. Tweeted, Stumbled, Interacted … anything else?
Vernessa Taylor recently posted..Trending- CommentLuv 29 Launch Starts Now
Twitter: melaniekissell
says:
Howdy Vernessa,
First off, it’s important to me everyone keep in mind you and I just met in land of blogs a few short days ago.
And here you are — shining your countenance on me!
Amazing.
Folks, I hope you’re paying close attention. Raise your antennas a little higher so you can tune in to the POWER and the BEAUTY of social media.
Vernessa just taught you the best social media lesson you’ll ever learn.
I’m overjoyed to have you join in this conversation and let me say your humor and wit is unsurpassed!! Would love to have you in my back pocket. :)
Thanks a bundle for going the extra mile to Stumble, Tweet, and (Blog)Interact!
Melanie
Recovering perfectionist in love with alliteration.
Hey Melanie,
Appreciate those kind words! Like Sherryl, I have Sheila to thank too. I would maybe have missed it because I thought all the guest posts had been circulated. (Yikes!) I wouldn’t have wanted to miss it. :D
BTW, just remember the spelling of Sherryl’s name. It might be a little strange, but her concepts, questions, and writings are on point! (Glad y’all met.)
Rock on Mel, hope you win!
Vernessa Taylor recently posted..All About The Suds- Business Development Video
Twitter: melaniekissell
says:
Vernessa,
With your high-spiritedness, joyful heart, and prayers, I hope … I’m going to knock this thing out of the ball park! LOL! :)
What can I possibly add here about Sheila? She’s simply a saving grace, a friend forever, and a blogging sister. And, boy, does she know how to rock a promo! She’s been sending people over here like crazy — like she isn’t busy enough already. These are times I’ll never forget and I just hope I can return the favor some day.
Hope you’re having a smooth-sailing Sunday and thanks for retuning!
Melanie
Great post Melanie. I especially loved tip#4. I think too often people forget that in Social Media. I know I am less likely to follow someone who is either A.) totally disinterested in what I have to say or B.) Fakes it.
I recently had a brand contact me via Twitter. And at first I was reluctant. But, this brand RT’d my twitter posts, and was genuinely interested in what I was saying and doing. and I gladly returned the favor.
Twitter: melaniekissell
says:
Hey Melissa!
It’s so nice to see you here and thanks for sharing that story.
Good social media lesson!
What I admire is you “listened” to your reluctance and tried to gauge for possible red flags when contacted by someone new. That was a very smart approach. You let the other guy make the first move to see if he/she was sincere.
I really love a happy ending. :)
Appreciate the visit and your support!
Melanie
#2 hit home for me. Too often I forget to think not about me but more about my audience. It’s important to remember that your visitors really are asking “What’s in it for me?”. Very powerfull
Steene recently posted..Clotheslines Are the More Eco-Friendly Choice
Twitter: melaniekissell
says:
The most important thing to note here, Steene, is Tip #2, “Spend Your Social Currency”, grabbed your attention and got you thinking.
That’s what counts!
No matter how seasoned we are as bloggers and social media marketers, there’s always something we can learn and then course correct, if needed.
Thanks for your honesty and for joining in the conversation!
Melanie
Hi Melanie,
Fabulous post! Loved it. My favorite tip was #3 but it kinda broke my heart to be told I wasn’t Lady Gaga! (Just kiddin’)
Be remarkable! Indeed.
Big hugs.
Deb Augur recently posted..Tutorial Tuesday- RSS – Twitter Feed
Twitter: melaniekissell
says:
Are you kidding, Deb?!
You’re a much bigger celebrity than Lady Gaga! (At least in my book) :)
Heck, I bet she doesn’t know diddlysquat about setting up WordPress, for starters. LOL! So there. You’ve got a leg up on Ms. Gaga!
A bushel full of thanks for swinging by!
Very grateful for your support,
Melanie
xoxo
Deb, I kind of felt the same way about that Lady Gaga comment Mel made. Dang. Here I am, playing the piano ever day, and singing along, with visions of grandeur. Ouch!
Oh, well. With the tips in this post we will surely become stars in our own right!
T
Theresa Bradley-Banta recently posted..Will You Help Us Name Our New Employee
Twitter: melaniekissell
says:
You’re already a star, Theresa!
You’ve got a blogging community par excellence. :)
Bet Lady Gaga doesn’t have one!
Mel
Hi Melanie!
I’m oh so happy to see your post! And do you know what? You picked the absolutely perfect topic to write about. This is truly an article written by an expert!
You live and breathe what you wrote about here. You are the shining brilliant example to all of how to do social media right! I’ve experienced it first hand. I’ve never known anyone who spends their social media currency as wisely (and beautifully) as you do. You rock! There’s no other way to say it.
Awesome post.
/one peacock who has basked in your spotlight:)
T
btw… love the flasher image and I gotta say this too… I adore the big fish reference! :) lol! King Mackerel!
Theresa Bradley-Banta recently posted..Got a Minute
Twitter: melaniekissell
says:
I knew it! I knew it, Theresa!
I knew you would be the ONE peacock (person) who would point out and pick up on the relevance of the “King Mackerel”. LOL!
And, listen everybody …
I did not pay Theresa to come by and say all these wonderful things about me (always a good idea to set the record straight). :)
Glad you liked the flasher image — took me a couple of weeks to find just the right graphic that would set the tone for this post. I know. I know. I’m a perfectionist (ouch) … but I’m recovering.
So thrilled to see you here!
Now get out there and fan out those feathers a little wider and strut all the goodness about you,
Melanie
You know I love ‘big fish’.
Nope you didn’t pay me… you’re just the living, breathing proof that social media can be a true art form.
All beginning with a sincere desire to support the other guy. You’re the best. What I said about you is the very least I could do. I meant every word Mel.
T
Theresa Bradley-Banta recently posted..Got a Minute
Twitter: melaniekissell
says:
Theresa,
With every fiber of my being … Thank you.
I’ll be going off to teach my Lamaze class tonight with a great big smile on my face! :)
Love,
Melanie
Twitter: melaniekissell
says:
Oh, I KNOW you love big fish, Theresa, and you’ve got an affinity (rumor has it) for top dogs, too!
Your blog is a regular “stop” on my route. Wouldn’t miss it for all the tipple in the UK! LOL!
And no one else should miss it, either, doggone it! (Had to get a “dog” in there somewhere). :)
Want to be entertained, encouraged, enriched, and just enjoy the heck out of a blog?
Here’s your chance ~~~> Big Fish Top Dogs
Wow Melanie! This is such a great post and it was a fun read too. It’s hard for me to choose any one point to highlight. I think my favorite may be your advice to swim in a small pond to avoid getting swept away by the tides” and “eaten by sharks! That is sage advice yet very funny the way you’ve written your post. I have to go thank Sheila Atwood for tweeting me and asking me to come read this.
Sherryl Perry recently posted..Low Cost Resources Small Business Owners and Entrepreneurs Can Access
Twitter: melaniekissell
says:
Yes, Sherryl, please thank Sheila!
When I first announced to my loyal readership I’d be entering the We Blog Better guest post contest …
Sheila was the first person to say, “I’ll rally the troops!” You can’t put a price tag or place a value high enough on a friendship like that. We’ve been fellow blogging buddies for quite a while and I bless the day we met. :)
I’m getting a little inkling you’re someone who enjoys and appreciates a bit of humor coming your way once in a while. Good for you!!
I don’t know about you, Sherryl, but I land on lots and lots of good posts — but oftentimes they’re dry as a bone and come across as “corporate speak”, if you know what I mean.
I would much prefer to dish out something that brings on a smile and might even send people away with a gaggle of giggles! :)
Thanks a heap for your compliment and comment,
Melanie
Hi Melanie,
I thanked Sheila and I’m happy to be considered one of the troops. I’ve actually followed you for quite a while but I have been so unusually busy lately that I hadn’t been around for a while.
I hear you about the corporate speak. I try to interject humor when I can or at least share a personal experience that someone can relate to.
I’m glad we connected a little bit more. I’ll have to make sure that you’re in the Twitter list that I keep a close eye on.
Sherryl
Sherryl Perry recently posted..Can Bloggers Learn a Lesson From Watching American Idol
Twitter: melaniekissell
says:
That would be awesome, Sherryl!
I would love to take a seat on one of your Twitter lists.
Thank You!
It seems as though we all have an infinite number of fellow bloggers and others to keep up with … and yet a very finite number of minutes on the clock. :)
Extending virtual hugs to you and Sheila,
Melanie
Twitter: adriennesmith40
says:
Ah Melanie, what a great post. Boy did you hit the nail on the head with this one.
Relationships is what will make or break you in this business. I drug my feet for the longest time, silly me. You definitely pointed out exactly what to do in order to be heard without being annoying! (That’s a nice way to put it.)
Great job with the post and good luck in the contest. I’m rooting for you!
Adrienne
Adrienne recently posted..Wow- I Am SO Blown Away!
Twitter: melaniekissell
says:
With you rooting for me, Adrienne, I’m the luckiest gal in the blogosphere! :)
Thanks for the blog love and for your candor.
I’ll tell you this much for sure … you’re in a big boat load of others who started their online careers focusing on all the “stuff” of building a business, all the day-to-day mechanics.
And for what it’s worth, it took me a good two years before the RIGHT stuff started to sink in and register in my brain. Yes, it was a lengthy learning curve. But I finally was able to wrap my brain and my heart around “people do business with people, not businesses.”
No more feet-dragging for us!
Relationships rock!
Melanie
Well, Mel,(the poet in me wanted to rhyme, Melanie)
The positive nature of all your points is a winning aspect with me.
I like how you emphasize the interactive give-and-take of social media, truly, what makes it work!
This is no fish tale!:)
Patricia Anne McGoldrick recently posted..GARDEN BLISS
Twitter: melaniekissell
says:
Patricia Poet is here!
Let the rhyming commence!
“To be the small fish
I’m sure none would bother
But oh, don’t you wish
You could make the pond smaller?”
(I couldn’t resist) :)
You’ve zeroed in on the bulls eye …
“The interactive give-and-take of social media, truly, is what makes it work!”
So happy you stopped by,
Melanie
Thanks for the poetic response & reference to the comment I made!
Have a great summer eve!
Patricia Anne McGoldrick recently posted..GARDEN BLISS
Twitter: melaniekissell
says:
You’re quite welcome, Patricia!
Thanks again for your contribution here,
Melanie
Very compelling and imaginative! You excellently conveyed your ideas how can one expose himself/herself on media. And I believe that if you are a neophyte, you need to know the best strategy in order to succeed. :)
Twitter: melaniekissell
says:
Thanks for your enthusiasm surrounding this post and your positive feedback!
Appreciate the visit,
Melanie
Melanie, I love your writing style–it’s fun to read your post here. I so agree with the aspects of relationship building. That is so much what marketing is about. I think it’s easy to spot a fake a mile away. So much of that fake energy is on-line. You’re definitely authentic! Thanks for this post!
Lisa recently posted..7 Ways to Make the Best of the Blah’s
Twitter: melaniekissell
says:
Hello Lisa!
I’ll tell you a big secret …
I love marketing and I, uh, don’t love advertising.
And the reason I love marketing is because it boils down to relationship building. In a nutshell, that’s all it is. And it’s a lot softer, non-threatening, much more FUN, and a lot more palatable than advertising!
I’m happy you enjoy my writing style and I hope our paths will cross again.
Thanks for the wonderful compliment!
Melanie
So true regarding the difference btn. marketing and advertising. My one teacher always told me to think of marketing as sharing. This helped me early in my career to re-think marketing. I have fun meeting new peeps on-line…it is so fun to build the relationship. Thanks for the food for thought. I’ll be subscribing to your posts and I just tweeted this article :)
Lisa recently posted..7 Ways to Make the Best of the Blah’s
Twitter: melaniekissell
says:
Oooh … thanks for Tweeting out this post, Lisa! And I’m excited to have you as a new subscriber. We have lots of great conversations on Solo Mompreneur and you’re going to be in some really good company.
My readers ROCK! :)
Melanie
Hi Melanie,
You’ve given us great advice in this post. I discovered early on that being part of a community was critical to success in social media. I’ve been the recipient of quite a bit of help, especially since I’m a non-techie. But I also want to be able to give back in any way I can. You have to give to get, right?
-Marianne
Marianne Worley recently posted..The Day My Dad Didn’t Make it Home From Work
Twitter: melaniekissell
says:
Hooray for you, Marianne!
Given your perspective, you are absolutely fine-tuned and dialed in to social media success!
And I’m a huge advocate of “bartering” and “collaboration” and an even bigger advocate of masterminds. We all need helping hands and listening ears, constructive critique, direction, an occasional gentle (or forceful) nudge, and answers to our questions.
There’s an old adage that claims “It takes a village to raise a child.” Well, guess what? It takes a “community” to be successful online. :)
Thanks very much for the visit,
Melanie
Melanie,
I love your tongue in cheek writing style on these important social media dos and don’ts! My favorite part is find a small pond and be a big fish. Though I’m laughing about it I get your point. Thanks for writing this great post!
Sherrie
Sherie Koretke recently posted..The Problem With Our Educational System
Twitter: melaniekissell
says:
Hey Sherrie!
Your visit here means a lot to me and I’m happy you’re a gal who appreciates a little “tongue in cheek”. Although I need to be careful never to be “cheeky”. LOL!
Finding a small pond of fish and becoming the BIG fish seems to resonate with a lot of people … and that’s a really good thing.
In order to build rock solid, meaningful relationships with our target audience, we need to get to know them intimately. And there’s NO way under the sun to establish and nurture relationships with hundreds of thousands of people (prospects) on social media. To me, it’s just not humanly possible nor does it make any sense at all.
Thanks again for coming by and say howdy to Heather for me when you bump into her again!
Melanie
Melanie what a refreshing, honest and fun post. You made so many excellent points, especially the need to be totally genuine. We can all learn from what you posted as we are all guilty sometimes of forgetting the truly valid points you made.
Twitter: melaniekissell
says:
Appreciate the kudos, Anmuai!
So glad you found some value in this post and thanks for the visit.
I’ve said it before and I’ll say it again …
NOTING trumps honesty and authenticity. :)
Melanie
I love #1. You really have to focus on what you do best and not worry about trying to cover everything. Social Media can be overwhelming when you first start. Keeping focused is a very important factor.
A. Tatum Jr recently posted..How to Hack Your Mac
Twitter: melaniekissell
says:
Good point, A. Tatum Jr!
We’d all stand to do a lot better using social media venues if we would just fall in love with #1.
You’re right — social media is a GARGANTUAN entity that can feel exceedingly overwhelming.
Figuring out how to pick and choose which venues work best for us is a challenge in and of itself. So what many people do is dive into the deep end head first! It’s much wiser and far more effective to stay in the shallow end of the pool (“Find a small pond of fish”) and not run the risk of drowning. :)
Thanks so much for the visit!
Melanie
Melanie-what a sensible, to the point post. I loved it. If we can focus on what we do well and understand it’s about sharing, we are halfway there. I particularly loved this line Sincerity cannot be fabricated and trust cannot be manufactured.
Exactly. Thanks, Melanie-enjoyed the read.
Cathy Miller recently posted..Twitter Business Writing Tips- A Guest Post
Twitter: melaniekissell
says:
Hi Cathy!
You’ve actually picked out MY favorite line in this post. What’s that old saying? Oh, yeah … “Brilliant minds think alike.” :)
But it’s truer than true …
When I said you can’t “fudge” your way through, I meant it with the strongest of conviction.
And those that attempt to “schmooze” … lose!
Thank you adding to the conversation here – much appreciated,
Melanie
Twitter: RyanBiddulph
says:
Hi Melanie,
“Sincerity cannot be fabricated and trust cannot be manufactured.”
Bingo!
You can’t force trust. Just be genuine, and revel in the feeling of doing kind things for others. Then people will trust you, endorse you and fully support you in increasing numbers.
Thanks for sharing.
Ryan
Ryan Biddulph recently posted..Why Going Broke Taught Me to Spend More Money
Twitter: melaniekissell
says:
Ryan, you’ve zeroed in on the total summation of that all-important relationship-building factor in using social media marketing to build your business …
“You can’t force trust” … period.
People will only trust you by what they witness.
If they witness you treating others as they wish to be treated – bingo! If they witness firsthand proof of your good intentions and your expertise in action – bingo! If they witness your generosity and willingness to help others – bingo!
Thanks so much for being here – appreciate your support!
Melanie
Melanie, as always youve published a post full of humour, key messages and metaphors – love it. You certainly walk your talk and I regard you as someone of great integrity, who gives outstanding value. Keep giving more – thanks for a great post
Maureen Hunter recently posted..Claim your Courage
Twitter: melaniekissell
says:
Such beautiful words and thoughts, Maureen — thank you!!
I really appreciate you stopping by to read this post. Given your expertise, you understand the true meaning of compassion and support. :)
Hugs!
Melanie
Hi Melanie,
You know that I love all your posts – this one included!
I was hesitant to blog and use social media precisely because I wasn’t ready to expose myself! I am learning to do so slowly and see that it’s safe to do so hahaha. I started in a small pond to test out the water and feel more comfortable about using social media.
I owe this to my blogging communities who have made the blogosphere such an amazing place where I can freely expose myself and share my blogging journey with others!
Diana Simon recently posted..Enough Fluff and Farts
Twitter: melaniekissell
says:
Diana – so jazzed you’re here!
I’m going to guess something about you (because I think you’re a lot like me).
Now I may be wrong, of course, but I have a feeling you don’t enjoy large group settings or being in a crowded room with lots of people.
And I’m also going to guess you’re not a big risk taker. Same goes for me!
When it comes to participating in social media, I much prefer interacting with an “intimate” group of people. Intimacy is my comfort zone.
Everyone needs to expose themselves via social media in a way that suits their personality and communication style and is 100% non-threatening.
Your blog is really evolving and you’re making the rounds in social media! And I hope you take a lot of pride in that.
Thanks again for the mention on your blog today – that bowl of fruit looked really yummy. :)
Melanie
Hi Melanie,
Gosh you can read a person too? LOL. Talk about talented. I always look forward to reading your posts. They make the laugh and think at the same time!
You are spot on about me because I once used to work in a position that required me to be out there. It didn’t matter if I was authentic or not but I stood by my values and who I am. It wasn’t easy but I had to be me!
I certainly shy away from big groups and the spotlight and prefer hosting a party with some good friends at home instead of a banquet type of person.
Even when I teach, I prefer individual lessons because I am able to really develop a relationship with my students. That to me is valuable because you need to know them as a person.
Thanks for your encouragement and I am still feeling my way with social media and need to learn to be comfortable with a few aspects of it which make me uncomfortable – like getting more exposure (note: writing that made me cringe!)
P.S. About the yummy fruit bowl – I didn’t have a picture for the post and then from the corner of my eye, I saw my fruit bowl. I thought – why not add cherries to give it some color and use that as an image for the post :)
Diana Simon recently posted..Enough Fluff and Farts
Twitter: melaniekissell
says:
What can I say, Diana?
I’m multi-faceted. LOL!
I won’t say I’m good at reading people, but I will say I’m really good at recognizing myself in others. :)
I had a feeling that fruit bowl was sitting on your counter!
Hang in there, you’ll get more comfortable with putting yourself out there. It takes time to build confidence — especially in the realm of online marketing.
Melanie
Hi Melanie
I’m a bit late to the party! Been busy with a new project and just doing some catch up. Your post says it like it is and I really enjoyed the read.
I concur with what you share here. Big fish in a small pond is much better and for me, I prefer quality over quantity every time :-)
Have made some great blogging buddies and have some really great friends that I have met through my blog, social media and connecting with other bloggers through interaction on their sites.
Sure it can be time consuming and take time, but it has been well worth it.
Patricia Perth Australia
Patricia recently posted..A Pain in the Butt No worries-lavender to the rescue!
Twitter: melaniekissell
says:
You’re an amazing woman, Patricia, and a most congenial blogger!
If someone were to ask me to vote for the fellow blogger who shows up on more blogs than anyone else … YOU would come to mind immediately. :)
I can only imagine the hours, energy, and effort you’ve put into interacting in the blogosphere and building your loyal community. But, yes! It’s worth it. And you’re doing it right.
I’m with you — I’ll take “quality” over “quantity”. It’s not the number of people you connect with in social media that matters. It’s the quality of the relationships you develop that will pave the way to your success.
I’m grateful to you for stopping by to read this post and I’m glad you enjoyed it.
Wishing you a lovely lavender day in hues of purple and blue!
Melanie
Hi, Melanie.
This is the first time that I’ve read an article of yours, although not my first time here in WeBlogBetter. And, as I told Kiesha, I am loving what I find in here.
Like the lavender lady Patricia and you, I also favor quality over quantity. Being relatively new in the blogosphere, I started out building a community (as advised by Bill Dorman) by finding people with blogs I can relate to. Knowing the bloggers I know now (Patricia is one of them) and interacting with them has really made the start of my blogging journey easier.
Glad to have seen and read your post today. :)
Kim Davies recently posted..3D Rendering – The Art of Making Clients Happy
Twitter: melaniekissell
says:
Sounds like you’re enjoying the blogosphere so far, Kim!
It’s a pleasure to meet you and thank you for chiming in on this conversation.
Here’s a little confession …
When I was a newbie blogger, I didn’t focus at all on building a community of loyal readers. It didn’t even dawn on me to make it a goal. I just kept writing and writing and writing — and my blog resembled a ghost town. It took me (hope you’re sitting down) two years to figure blogging out.
Of course, I’ll also have to confess I’m really stubborn and I’m a steadfast DIY-er.
Moral of this story? Pig-headed newbie bloggers have extra, extra long learning curves! :)
Hope our paths will cross again,
Melanie
I am just lucky to know Bill early on in my blogging journey, Melanie, or I would have floundered in the blogosphere like many others. :)
Kim Davies recently posted..3D Rendering – The Art of Making Clients Happy
Twitter: melaniekissell
says:
Kim,
Count your blessings and your lucky stars! :)
Hey Melanie,
This will sound like I’m sticking my foot in my mouth, but my goal the first year was *not* to attempt to build relationships. It was to build up a repository of content so answers to the questions I got over and again could be quickly referenced.
It was only after I came up for air from some of that writing that I sashayed into the world of relationship building and social media.
I say this to say, sometimes (in my humble opinion) it is okay to work from the other end if it fits squarely within your goals.
Vernessa Taylor recently posted..All About The Suds- Business Development Video
Excellent post, Melanie, delivered in your unique style and sharp wit. You hit the nail on the head with all the points you covered. All of us can benefit by applying them to the extent that we possibly can.
Yvonne A Jones recently posted..Increase Customer Satisfaction with Customer Feedback Surveys
Twitter: melaniekissell
says:
Your beautiful face lights up this page, Yvonne!
Thank you for taking time away from a huge (and wonderful) project you’re working on to read my guest post entry. I really appreciate you!
There’s a myriad of ways to expose your business, your brand, and your brilliance via social media. The trick, if you will, is to choose methods and platforms you’re comfortable with, sincerely enjoy, and those that keep you motivated.
Some people choose to use their voice, some enjoy being in front of a camera, and some love to write. And still others love all three!
Thanks again for the visit,
Melanie
Great post Melanie!
Loved the metaphor that the title implied too, although I really don’t think it’s appropriate that I can see your tweet.
;)
I really like this line:
“Your goal on social media is to get others to “remark” about you”
because that is the exact reason for everything you should be doing on social media and too often people forget that.
Have no end goal in sight and all you are going to do is contribute to the noise.
Great post Melanie, I’ll support you all the way to WBB victory LOL.
Alex recently posted..How To Get Facebook To Help You Build Your Email List
Twitter: melaniekissell
says:
Alex!
I was keeping my fingers crossed and saying a little prayer you’d stop by. Well, you did! And I’m beaming from ear to ear.
You, my friend, are TOTALLY remarkable. No blowing smoke — just the truth.
The very first time I landed on your blog, I knew you were someone who “gets” it. I couldn’t hit that Re-Tweet button fast enough! Why? Because you provide meaty (and interesting and entertaining) info your readers feel instantly compelled to REMARK about. People should follow your lead.
But I hear ya …
Lots of folks have a big misconception of what “remarkable” means. It doesn’t mean you have to jump a motorcycle across the Grand Canyon or do anything spectacular at all. You just need to treat your target audience with dignity and respect and maintain on open arms policy.
Thanks so much for being here and please pardon me for exposing my Tweet. :)
Melanie
So happy to see you here! Great post, all true, and I am living proof that when one follows your advice, one moves forward. (And the reverse: when one stops…things slow down!) ;D
Love the post, and will soon be heading your way to read all the I’ve missed the past month or so.
Blog on, dear girl!
Paula Lee Bright recently posted..Symmetry I Think I Finally Get It It’s Bigger Than I Thought
Twitter: melaniekissell
says:
Finding you here, Paula, must mean ONE thing …
You’re feeling much better. :)
Well, it’s high time. You’ve walked through muck and mire … and hell and back. It’s time for that doggone pendulum to swing in the other direction!
Glad you enjoyed this post.
Thanks for gracing this page with your kindness and kudos,
Melanie
Tell the universe what you’re up to and you’ll surely be sent what you need. Just yesterday, I declared June my month of moving from invisible to visible with my business. Perfect timing and great tips to help me fulfill on my goal!
Tambre Leighn/coaching by tambre recently posted..Turning a Hook Shot into a Win
Twitter: melaniekissell
says:
Thanks for coming by, Tambre!
” … moving from invisible to visible” — that’s the spirit!
June is going to be a very “revealing” month for you. :)
And the fun part is that social media can provide you with so many wonderful ways to get yourself in front of the eyes (and into the hearts and minds) of your target audience.
Can’t wait to see how you choose to expose yourself!
Melanie
LOL…anyone who has seen photos of my salsa dancing competitions would say I’ve already exposed myself…but, seriously you’ve grounded my vision for creating visibility in tangible tools in this and other info filled posts you’ve written in the past and I do appreciate your depth of knowledge…and sense of humor!
Tambre Leighn/coaching by tambre recently posted..Turning a Hook Shot into a Win
Twitter: melaniekissell
says:
Yes, we’ve seen those salsa dancing photos, Tambre! And, boy, do you look like a million bucks. I think I’m going to have to start dancing … even if it’s just while I’m dusting and vacuuming. :)
“Online visibility” is paramount to showcasing your expertise. And it can be a bit tricky – a bit challenging.
If you’re at all interested, here’s a freebie that’s one my little secret weapons for increasing visibility online. Denise is THE quintessential online visibility expert! Online Visibility Boost
Enjoy!
Melanie
Thanks, Melanie. I will check out the link you posted. Definitely interested in secret wapons.
As for dancing….DO IT! There are so many wonderful styles, teachers and classes to choose from. It is great exercise but it doesn’t feel like you’re exercising because it is FUN. I meet so many wonderful people and it helped me get back into the level of fitness I was in when I was a competitive athlete.
Dancing is, for me, a direct route to joy!
Tambre Leighn/coaching by tambre recently posted..Go Figure…but Don’t Tell Me About It
Twitter: melaniekissell
says:
You’re back! Thanks for the return visit, Tambre.
“Dancing is, for me, a direct route to joy!”
Me, too. I’ve always enjoyed dancing – even as a child. Just for fun, my mom enrolled me in tap and ballet classes. Loved them!! And I ended up being a darn good tap dancer.
The hospital where I teach perinatal education classes is offering weekly “Zumba” classes. Sounds like tons of fun.
Listen, Ginger Rogers — thanks for stopping by!
Melanie
Twitter: marthagiffen
says:
Fabulous post Melanie! I think this whole post describes YOU to a tee! You are one of the most sincere bloggers on the planet and you always go the extra mile in promoting others. I am so happy to see you on this list of fantastic bloggers because you ARE one of the most interesting bloggers out there! You GO girl!!
Martha Giffen recently posted..Are You An Entrepreneur Here’s How To Tell!
Twitter: melaniekissell
says:
Love you, Martha!
I’m thrilled to see you here and in case people stopping by don’t know this …
YOU are the Diva of Social Media. :)
Congrats again on the recent release of your brand new book, “Be Social Be Rich”! I felt absolutely privileged to participate in the launch and I know your book is going to fly off the shelves!
Appreciate your kudos and support,
Melanie
Twitter: marthagiffen
says:
See what I mean? Always helping others! You rock!
Martha Giffen recently posted..Are You An Entrepreneur Here’s How To Tell!
Twitter: melaniekissell
says:
Martha,
Helping others is pure unadulterated FUN!
And my father (RIP) used to say “For every act of kindness toward a fellow human being, your reward will be threefold.”
Know what? He was right. :)
Hey Melanie! Such a clever post! I loved it!! And all such great points too! Thanks for presenting them in such an entertaining way! I look forward to reading more from you!!
God bless,
Emily Stoik
Twitter: melaniekissell
says:
Very sweet of you, Emily!
I’m excited to see you here and thanks so much for your kind words.
I believe a sense of humor is a person’s best and most valuable asset. So I enjoy incorporating a little giggle or two into my posts.
And sometimes, just for fun, I toss in a splash of mindset and a dash of magic! :)
Cheers,
Melanie
Twitter: janettefuller
says:
Fantastic post, Melanie! I love the “encouragers” in the world of social media. I am sure I would not be blogging today if it were not for a few people who left comments on my blog posts to encourage me.
I am a terrible salesman but I can share my knowledge with others and offer help when needed.
I feel like I am slowly “getting it”.
I really appreciate all the friendships that I have made in the TLC Club!
Janette Fuller recently posted..America For Me
Twitter: melaniekissell
says:
The really great and positive news, Janette …
Is that you don’t have to be a salesperson. YAY! You only need to be yourself and share your awesomeness with your target audience — share what you know best.
And then just let everything happen naturally and organically.
I’m so happy you’re finding the support you need through the TLC Club for Bloggers. I opened the doors to that group hoping newbie (or frustrated) bloggers would find a home. :)
Thanks for the visit!
Melanie
Melanie, this post was EXACTLY what I needed today. All of your tips are at once, timeless and timely!
I LOVED your title and your alliteration of “b” words at the beginning.
Your tips about bragging on others and strutting their stuff is really helpful.
I like how you ended your post with reminding us that if we promote others, soon we’ll be standing beside them.
Reminds me of a maxim from Zig Ziglar: “help enough people get what they want, and you’ll always have what you want!”
Steve Rice recently posted..What Do You Want To Be When You Grow Up
Twitter: melaniekissell
says:
Mr. Kappuccino! :)
Glad you liked the title, Steven, and I’m wrapping my arms around your comment and giving it a big hug!
The sooner people realize social media marketing means removing yourself from the equation and focusing on others first, the sooner they’re going to (joyously) experience the results they desire.
Thank you for sharing your insights!
Melanie
haha…well, I guess a hug for my post will have to do. I’ll accept it vicariously through my post, I guess!
I wish you the best on this contest. I can tell you put a lot of work and thought into your entry. I shared and voted on Blokube, etc.
Good luck!
Steve Rice recently posted..What Do You Want To Be When You Grow Up
Twitter: melaniekissell
says:
So grateful to you, Steven, for your vote and for sharing my post. Thank you! :)
Twitter: hajraks
says:
Hey Melanie,
My wait is over! Finally get to see your post live! And it has been totally worth the wait. Exposing oneself is a true task when indulging in the blogging world and you have explained it beautifully. With so many options and ways to “expose” yourself in the networking world these days, how to do it effectively still remains a little tough! After all, being heard amidst millions is a daunting task!
But your “tantalizing” tips are going to be worth it!
Lovely post! Good Luck! I am really, really scared now ;)
Hajra recently posted..WHAT I LEARNT WHEN FACEBOOK DITCHED ME!
Twitter: melaniekissell
says:
Hey Hajra!
Nothing to be afraid of …
Your guest post entry was filled to the brim with PERSONALITY and PIZAZZ! It roped me right in. :)
“Exposure” is the key. Lots and lots of entrepreneurs I meet are what I would call “bashful”, “shy”, or “introverted”. They’re folks who sit back, quietly, not wanting to call attention to themselves. Zip-lipped, if you know what I mean.
Well, that’s not going to fly if you intend to use social media venues to market and promote your business!
But the good news I share with them is they don’t have to talk about themselves or reveal any deep dark secrets — they just need to work on putting others in the spotlight. And that concept seems to register and get the ball rolling.
Thank you for being here today!
Melanie
Melanine,
We all need social media exposure and any business that thinks they do not is missing the boat.
Your examples of how to spend your social media currency are right on. The other thing is that you do practice what you preach.
Picking a small pond and growing your influence in that pond is the point that I see most people miss. A strong sphere of influence is better that a big flaky one.
Thanks Melanie
Sheila Atwood recently posted..Make Your WordPress Images Mind With This Code Trick
Twitter: melaniekissell
says:
A “big flaky one”, for sure, Sheila!
I see entrepreneurs missing this boat, too. You might recall a post a wrote a while back about “smaller” being better.
I think people hear about the BIG numbers of social media users and, right away, they want to grab (befriend) them all! I don’t know about you, but there’s NO way I can communicate with 1000′s of people on any kind of “genuine” relationship-building level. It’s just plain foolish.
Thank you so much for the compliment and your comment! It means a lot to me to see you here today. :)
Melanie
Melanie,
I am sure you can grab attention in using the numbers method. It really boils down to what you do with those numbers.
For example, I have over 5000 followers on Twitter, which is not a whole lot when compared to some. But I can not follow what everyone of them are doing, nor can I promote or want to promote a lot of the stuff they are promoting. I do not know their products or their sites.
To remedy this I keep lists of those I do want to work with. I have also joined a tribe at Tribbr and work with several hashtag groups.
This has made the pond smaller and the fish bigger.
Sheila Atwood recently posted..Make Your WordPress Images Mind With This Code Trick
Twitter: melaniekissell
says:
G.R.E.A.T. strategies, Sheila!
That’s the way to do it — keeps everything manageable and sensible. Not to mention keeps a lid on your sanity, too. :)
Love your approach to social media marketing,
Melanie
Great post! I especially liked tips #1 and #4. I think an important point you make here is that the key to success in social media is being genuine — especially when reaching out to others.
Justin recently posted..Supreme Court California Prison Ruling Makes Strong Case For Additional Corrections Officers
Twitter: melaniekissell
says:
You nailed it, Justin!
People who use social media venues in a “phony-baloney” way are eventually found out. It may take a while but, sooner or later, they’re true colors come shining through. And that’s when they really start sinking down into the quicksand … fast.
It’s almost impossible to redeem yourself and recover from a bad case of “false pretext” and “deceit”. People can spot a phony a mile away.
Best of success to you in the realm of social media and have fun!
Melanie
Hey Melani:
Awesome post. For exposure to social media you got great points and it is a fact that relationship is the most important to build on.
I also liked the title of the post
Make it a Super Profitable week for yourself.
Fran A
Fran the Online Writer recently posted..Power Article Writing – 10 Tips To Re-purpose
Twitter: melaniekissell
says:
Hello Fran,
Appreciate the kudos! And I’m glad the title caught your attention. :)
You’re 100% right — it’s ALL about building community and nurturing those relationships in a purposeful and genuine way.
Thanks for stopping by!
Melanie
Hi Melanie, I agree with you and that really a wonderful post, hats off to you.Complimenting and Commenting is the most important factor to get exposed yourself in social media. And like you said these are the key to success.
John Cooper recently posted..Dietary Tips for IBS
Twitter: melaniekissell
says:
Hi John,
You get it!
I can tell you’ve already mastered the art of social media exposure.
You’ve taken the time to post a “comment” and you’ve paid me a “compliment”.
Thank You.
Keep on keepin’ on!
Melanie
I love this. Seriously, no flattery. You got me thinking. I’ve been reluctant with spending my social currency. Guess I’ve been stingy at it.. Like some guy will always say, “be radically authentic”. It couldn’t be better said.
Twitter: melaniekissell
says:
Put your reluctance aside, Ikenna!
No more stinginess — start spending that social currency like there’s no tomorrow!
Your target audience is not only hungry, they’re STARVING for social proof. They’re on a (big time) need-to-know basis.
They want to rest assured what you’ve done to help others will help them, too. It’s human nature. Everyone loves to feel a part of something. Spend that social currency of yours and give them reason to want to belong to your community. :)
Thank you for swinging by!
Melanie
Thanks a bunch for the reply melaniekissell.. Will surely get to work on it.. You’re doing great.
Ikenna recently posted..How to build Quality Traffic to your New Blog from Online Forums
Twitter: melaniekissell
says:
Sounds like a plan, Ikenna.
Thrilled to hear you’re going to get to work “spending” more or your social currency. And anyway, you wouldn’t want it to sit around getting stale and stagnant, right? They’ll be no moss growing on YOUR social currency from here on out! :)
And thanks again for your support and kind words.
Melanie
Melanie and Ikenna,
This reminded me of this quote.
“Give every man more in use value than you take from him in cash value; then you are adding to the life of the world by every business transaction.” Wattles
If we give more in value at every turn…just imagine what would happen.
Sheila Atwood recently posted..Make Your WordPress Images Mind With This Code Trick
Twitter: melaniekissell
says:
Oh, Sheila, that quote from W.W. couldn’t be more perfect!
Thank you for posting it here and I hope everyone who drops by will catch it. “Use” value versus “Cash” value — LOVE that philosophy.
Melanie
Never fake your flattery, it’s easy to spot and you lose credibility QUICK.
Ever see those spam comments that are multiple sentences telling you how awesome you are?
Dennis Edell recently posted..Do You Schedule Posts Always Double Check Before Publishing
Twitter: melaniekissell
says:
Yes, Dennis, I’ve seen them! (please pass the barf bowl – I’m about to throw up) :(
There’s obviously a right way and a wrong way to extend flattery. In a nutshell … don’t say something if you don’t truly mean it. There’s only so much sugary sweet, flowery jargon anyone can stomach!
Make it real — or zip your lips.
There’s ONE thing you never want to do in social media marketing and that’s put your credibility in jeopardy.
Thanks for the visit!
Melanie
Exactly right Melanie, online all you have is your name.
Dennis Edell recently posted..Do You Schedule Posts Always Double Check Before Publishing
Twitter: melaniekissell
says:
Bingo!!
You can say that again, Dennis!
Most of us who cross paths online never have the opportunity to meet face-to-face. So it’s a doggone good idea to make sure your name doesn’t get dragged through the mud.
At all costs … protect your good name. :)
It’s becoming more and more important now that meet-ups and conferences are becoming the norm.
I certainly don’t want to go to blog world and hear someone whisper…oh that’s what that schmuck looks like. lol
Dennis Edell recently posted..Your Home Business – Is It Your Business or Hobby
Twitter: melaniekissell
says:
You got THAT right, for sure, Dennis!
We can’t be showing up at Blog World looking like a couple of schmucks, charlatans, or nincompoops. :)
Thanks for the tips.. It does work that way, but it sure takes a lot of your time if you want to play it by the rules.. Time a lot of entrepreneurs don’t have!
Themafeestjes recently posted..Communie enzo
Twitter: melaniekissell
says:
Please take a moment or two and give this some thought …
“Time” is “money”, right?
So try to look at this in mathematical terms …
The time you devote to social media will be in direct proportion to the money you earn as a result of your efforts.
Yes, it takes time to build relationships via social media. But I feel it’s well worth the investment! :)
Hope this helps!
Melanie
Hey Melanie – Great post. It’s really all about relationships. People who suck at relationships in real life will suck at them online, too. There are those that “look” real but those same businesses complain 6 months later that social media isn’t working for them.
If we apply the same principles online that we do in real life, social media turns out well.
Good luck in the contest.
Tia
Twitter: melaniekissell
says:
Simply, truthfully, and eloquently stated, Tia!
No question about it …
I can predict with 100% accuracy that someone who’s lacking in interpersonal skills in the real world will struggle to find success using social media.
The good news? Those skills can be learned if the person has the desire and the motivation to learn them. :)
Thanks for sharing your thoughts!
Melanie
If your interested in being your own boss,or you just want to supplement your income come JOIN my team. Please feel free to contact me. Hope to hear from you soon.
Twitter: melaniekissell
says:
I’m sorry, but this is not an appropriate venue to blatantly promote your business opportunity.
Twitter: melaniekissell
says:
Wow! Thank you, Sheila. What a delightful surprise! You are the Queen of Speedlinking and I’m feelin’ proud as a peacock to have my guest post entry linked to over at Newbie Lifeline. Love you!
Twitter: melaniekissell
says:
Thank you to all the Blokube members who have voted for my post!
I really appreciate your support! :)
Twitter: melaniekissell
says:
Martha — thanks for the PING! :)