3 Ways to Gain More Readers with an Email Campaign

Email email emailIf your blogs aren’t being read by as many people as you’d like, consider starting an email campaign to go along with them.

There are three parts to a compelling email campaign:

1. Create meaningful content

Sending an email without interesting content means you are just wasting your contacts’ time. Start out with a great subject line and then give them information that interests them. This should be easy since you have already written great blog posts. Give them teasers to the posts and then a link to your blog. This will help drive traffic.

2. Call to Action

After the contact has read the email, make sure they know what to do next, which is subscribing to your blog, of course! Make sure to include at least one call to action in every email.

3. Create a landing page

When you ask your contacts to subscribe to your blog, or potentially buy a product, make sure if they click the link it takes them to a landing page, not a generic home page. Don’t make it any harder than it needs to be. Eliminate confusion and accomplish your goals.

Email campaigns are a great way to get blogs read if your site isn’t pulling in large traffic. People check their emails first thing in the morning. If you write compelling enough subject lines you could be what they choose to read over coffee.

Have you ever tried using an email campaign to drive traffic to your blog? Has it worked?

Comments

  1. Kendall Life says:

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  2. When sending emails to your list, it is important to send the mailing on the right days.
    The response rate on weekends is naturally very low, because people spend time with their family and friends.
    From tuesday to thursday the mailing will have the best response.

  3. I think the landing page is one of the most important parts. Thats when your copy writing skills really have to pull through and where the A/B testing comes.

  4. Hey Rebecca,

    Thanks for the tips on running a successful Email campaign. I think your best tip was to give your contacts teasers to your posts to help drive traffic.

    The call to action is important but if you don’t get your contacts to read then it won’t do you no good.

    Creating a good subject can be tricky if you don’t know your contacts, which is why it’s important to learn what it is your target audience wants so you can put together subject headlines that catches their attention. Thanks for sharing your insights on this topic.

  5. I’m still surprised at how many emails get sent out with typos (particularly in the subject line!). Email marketing is one of those areas where it helps to have a couple of friends/coworkers to test marketing out on first. Nice post.

  6. Hi Rebecca,

    Great tips. I broadcast my new blog posts to my list and this strategy is working well.

    You’re right, the key is to use enticing and catchy headlines.

    Thanks for sharing your insights, Rebecca.

    All the best,
    Mavis

  7. Good Idea about taking them to the landing page. Easier is always better. Thanks Rebecca.

  8. Thank You for such a great idea!….

  9. Hello Rebecca, I actually just started in the email market but I didn’t yet started to promote anything or sending my subscribers any kind of email.

    But now you puzzled me, which one do you think is better? To send them a nice designed html email or just a short email that asks them to click a link to a custom landing page?

  10. Landing pages are very important if you want to increase your email subscribers. It helped me to gain a lot of subscribers. Thanks for the info.

  11. thanks for this great idea :) . Visit this site.

  12. 3 great Tips, Rebecca.

    Capturing the attention of your list is very important, and knowing what your target market wants makes it easy to come up with great content that is going to be popular.

    I agree totally that you need to make it as easy as possible to complete your call to action, as it can severely effect the conversion. Its also important to have only one call to action per email, as confusion is another that can effect conversion.

    Thanks for sharing,
    Cade

  13. Sandy Smidth says:

    The three require ement are straightforward but essential to every email. How every the landing page must motive action by the reader.

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