3 Eye-Opening Tips for a Better Business Blog

I talk a lot about blogging for blogging sake when writing this guest post, but the truth is many people blog as an extension of their business.

While this isn’t a totally different beast than having a blog as your business, there are some rules use and I’d like to point out for those of you who, like me, use your blog as a way to entice potential customers and show off who you are and what you can do:

Never get personal

My favorite blogs are the ones where I know a little bit about the blogger. I know about their family and what they do, and have a picture of their life. This is not the blog I write for myself. As much as I appreciate this type of blog, it’s not appropriate when it’s an extension of a business. You want potential clients to come to your site and be awed by what you can offer, not by your son’s first birthday party.

Have a Strong Focus

There are times when I come across a story I’d like to blog about, but it just doesn’t fit with what I think a potential client would be interested in. So I don’t post about it. Unless it has to do with your exact service offerings, steer clear. You never want a potential client to happen across your blog and think you’re not right for them just because you decided to take the day to post about your favorite flowers when you’re a tax accountant.

Don’t Post as Often

This may seem like a strange rule, but it’s an important one. When you are running a business, you need all the time available to woo clients, perfect your work, and do the billing and emailing and everything else that comes with running your own business.

Making blogging 5 times a week a priority will just leave less time for the more important tasks. I used to post 5 times a week, and now I’m down to 2. My ultimate goal is not to have huge traffic, but to find more projects to work on. Therefore, that is where I concentrate my efforts.

Blogging for business is an incredibly important way to drive traffic to your site and wow potential customers. Following the rules above will help set some guidelines on how and when to post.

Are there any important ones that I’m missing? Do any of you blog for business rather than make your business from blogging?

Comments

  1. a perfect command on your topic is also necessary, getting personal – its better to start a personal blog

  2. I don’t really see what is wrong with being a bit personal on a blog, it proves you are human. :)

    • Kiesha Easley says:

      Hi Dean,
      I agree that it’s okay to be personal, but with limits. If you can share a personal story that directly relates to your niche that will teach a lesson, then I’m all for it. But getting personal just for the sake of having something to write, not so much. What a blogger had for breakfast only matters if there’s a significant point to make.

  3. I also used to have 3 columns, but I found it to be useless in the end. What are your pros and cons for having a 3 columns theme?

  4. i didnt quite get the last rule fully . dont blog frequently ? you may be right, because i have seen business blog that updates only in a week or fortnight. but why do they do that ?dont they have anything to put in the blog ?

    • Kiesha Easley says:

      Hi!
      I think if posting often interferes with more important duties, then yes, reduce your post rate. However, if you can manage a greater frequency then go for it. But quantity should never trump quality.

  5. Wow, Rebecca i was looking for something like this. Actually i am heading towards preparing my business blog soon, its in process. Thanks for the share, your tips are very useful for me !!

  6. I can identify with your situation as we have a blog for our business and what you describe here has been true in my experience. Our market is in a bit wider range as our tools can service people in many situations, but it’s important to be professional and stay focused on what we can offer.

    We still want to write good content for the blog with information that will be helpful and useful while at the same time being professional and helpful.

    • Kiesha Easley says:

      Hi Nate,
      Sounds like you’ve got your priorities in order. People are definitely looking for blogs that are helpful. There’s a product or service that you’re offering, people will come to your blog looking for ways to get more out of your product – so why not show them how to get the most out of it on your blog?

  7. All tips are vital for a better and a perfect business blog. One should be focused and thats very true regarding any work. The thing which i liked the most is to not get personal because that makes you perfect in business.

  8. OMG!! Awesome tips Rebecca. This is quite a help at right time. Thanks for sharing this here !!

  9. When you run a business being personal is good because it show to the potential buyer that you are not a machine or something, and knowing some personal aspects may increase their trust in you.

    Also, not posting so often is a good thing in my opinion, because it builds up anticipation, of course with the condition that you write great content on every post.

    • Kiesha Easley says:

      Hi Alex,
      I agree that connecting personally with your potential customers/clients is essential. Of course, there are limits – no one needs to read about how much time you spent in the bathroom this morning, but using personal experience stories is a great way to teach a lesson.

  10. I absolutely agree with Alex. Being personal is something that will show that you are not only a business man, but a human being as well. It may not be appropriate for all business blogs, but where possible it would be a good idea to tell a story about the person who is behind the product or a service. And if a tax accountant who talks about flowers is a pretty girl, she may be in for a surprise next time I visit her office to file my taxes.

    • Kiesha Easley says:

      Hi David,
      I agree that story-telling, even on a business blog can be very effective if it’s used properly to teach a lesson or make an important point. Stories are effective because when written well, they have the power of luring people in and capturing their attention.

  11. Wow, i agree to your words Rebecca. You need to make your audiences know what you are and what you are offering them, above all giving them nothing less than the best. Great recommendations, thanks for the round-up !!

  12. We cannot hide that reality, business oriented persons, really find ways to promote their businesses.I guess, these are good tips to ponder with, “to blogs for the sake of blogging”is really a no good at all. It’s nice to have read something and getting something from it.

  13. Some good tips here (and sorry I’m late to the party!). Especially like the one about providing information about the blogger, it is an excellent way of providing another opportunity to create a relationship. After all, people like to deal with people.

  14. Eloise Graham says:

    Wow, awesome recommendations Rebecca. What a blogger had for breakfast only matters if there’s a significant point to make.

  15. Rebecca-

    Interesting information. I think that you have to walk a fine line when balancing blogging and other task because in some industries blogging is crucial. But of course so is keep the client happy and getting things done.

    Very fine line.

    thnks

    sean

  16. I think the tip to not post too often should be the first one!

    By forcing yourself to try and post too much, when you have nothing too useful to say, you are setting yourself up to break the other rules.

    You may begin to widen your focus as you try and come up with ‘stuff’ to write about, and eventually you may end up writing like a personal blog, not a professional one!

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  1. [...] This post was mentioned on Twitter by Gary Stockton. Gary Stockton said: 3 Eye-Opening Tips for a Better Business Blog http://goo.gl/fb/PwkkW [...]

  2. 3 Eye-Opening Tips for a Better Business Blog…

    I talk a lot about blogging for blogging sake when writing this guest post, but the truth is many people blog as an extension of their business. While this isn’t a totally different beast than having a blog as your business, there are some rules use an…

  3. SERPD says:

    3 Eye-Opening Tips for a Better Business Blog…

    I talk a lot about blogging for blogging sake when writing this guest post, but the truth is many people blog as an extension of their business. While this isn’t a totally different beast than ha……

  4. [...] Don’t Get Personal: There’s a difference between a personal blog and a business blog. If you’re sending your blog out to clients and referral partners, chances are they’re going to be more interested in relevant information about your business, industry, and region than they will be about your daughter’s birthday party. Keep focused on your audience and write posts that will be interesting, entertaining, and informative. [...]

  5. [...] Don’t Get Personal: There’s a difference between a personal blog and a business blog. If you’re sending your blog out to clients and referral partners, chances are they’re going to be more interested in relevant information about your business, industry, and region than they will be about your daughter’s birthday party. Keep focused on your audience and write posts that will be interesting, entertaining, and informative. [...]

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