While this isn’t a totally different beast than having a blog as your business, there are some rules use and I’d like to point out for those of you who, like me, use your blog as a way to entice potential customers and show off who you are and what you can do:
Never get personal
My favorite blogs are the ones where I know a little bit about the blogger. I know about their family and what they do, and have a picture of their life. This is not the blog I write for myself. As much as I appreciate this type of blog, it’s not appropriate when it’s an extension of a business. You want potential clients to come to your site and be awed by what you can offer, not by your son’s first birthday party.
Have a Strong Focus
There are times when I come across a story I’d like to blog about, but it just doesn’t fit with what I think a potential client would be interested in. So I don’t post about it. Unless it has to do with your exact service offerings, steer clear. You never want a potential client to happen across your blog and think you’re not right for them just because you decided to take the day to post about your favorite flowers when you’re a tax accountant.
Don’t Post as Often
This may seem like a strange rule, but it’s an important one. When you are running a business, you need all the time available to woo clients, perfect your work, and do the billing and emailing and everything else that comes with running your own business.
Making blogging 5 times a week a priority will just leave less time for the more important tasks. I used to post 5 times a week, and now I’m down to 2. My ultimate goal is not to have huge traffic, but to find more projects to work on. Therefore, that is where I concentrate my efforts.
Are there any important ones that I’m missing? Do any of you blog for business rather than make your business from blogging?