(20)11 Reasons Your Blog Is Doomed

What no one ever tells you about blogging
It’s OK!

I’m not going to do the whole ‘Happy New Year’ thing in this post. I’m sure you’ve read plenty of those posts to keep you going, but I do wish you well with your blogging for 2011.

Just to cheer you all up after the jollities I thought I’d warn you that your blog is definitely doomed

Here are my 11 Reasons.

1. You rattle off a post in 15 minutes and press Publish.

I know you don’t always feel like writing.

But if you’re serious about your blog and want people to read it you have to pay it the attention it deserves. When you pick up a newspaper and start to read an article, it has to capture your interest or you’ll just turn the page.

It’s the same with your blog. A new reader will soon click away if you haven’t put in tthe time and care to write something he benefits from.

2. You never leave worthwhile comments.

How do you feel when someone writes ‘good post’ in your comments section? Do you feel they really enjoyed it? Or not!

A comment should ‘add value’ to the post, not simply be a way to get a link to your blog. I try to re-read the post carefully before composing my comment and also respond to the comments above mine. That way it becomes a conversation.

3. You’re often stuck for post ideas.

Now you’re being silly!

Ideas are everywhere if you look and listen. Overheard conversation snippets, questions in comments, newspaper and magazine articles, news items, your life experiences, stories from other people’s lives… too many to mention here or you’ll click away and we don’t want that, do we?

4. You’re not sure why you’re blogging.

You haven’t chosen a particular ‘niche’ or subject to write about.

You just … write ‘stuff’.

People search for what interests them. Which words will they type into Google to find your blog? ‘Stuff’ won’t do, I’m afraid. (I’ll Google that when I’ve finished this post and see what comes up!)

Choose to write about a subject you

  • feel strongly about,
  • have a passion for,
  • are an expert in,
  • have personal experience of,
  • know there’s a need for,
  • know few people are writing about.

You need to meet the needs of your reader and give insight into their problems.

As Mary Jaksch says over on A-List Bloggers, you need to be ‘insanely useful’.

5. You rarely read other blogs.

There is so much to read that it’s impossible to select, sometimes. Reading other blogs can be a bit addictive and time flies away as you’re writing notes about what you’re reading but I’ve learnt so much this way and you can too.

You’ll find the answers to blogging problems and questions and you’ll enjoy different styles of blogging (making sure to evolve your own of course…)

6. You’re only interested in your ‘stats’.

At first I was constantly checking mine.

It’s natural to want to see that people are actually finding you and reading your blog but this too can get obsessive. Once you’re happy that your blog is ‘on its way’, I think it makes sense to check less often.

What you need to focus on is the wrting, so that you’ll keep your reader. He’ll be so uplifted, helped, pleased, surprised by what he reads, that he’ll subscribe’ and your stats will grow.

7. You never ask another blogger for help.

I was a bit shy about doing this at first.

But when I joined the A-List Bloggers Club I soon found that everyone was only too pleased to help me. The forums are great and all I need to do is post a question and several answers come flying my way.

I also email blogging friends for an opinion or an answer. If it wasn’t for my friend Arvind, I would never have upgraded my blog to the Thesis theme.

8. You rely on copying blog posts.

Don’t get me wrong. I find ideas or topics from reading blogs. But I write about that particular subject in my own way. After all, there’s a limited number of topics but an unlimited way to approach them and unlimited opinions about them.

It’s important to stand out from the crowd, and it’s a very large crowd, so your blog will only attract readers if it’s unique to you.

9. You have no story to tell.

Your reader will empathise with you if you tell them a story.

When you relate a personal experience or anecdote to show you have ‘been there’, your reader will see that you’re not just making it up as you go along. You have some experience to bring to help them. You wouldn’t ask someone to mend your TV if they ‘made it up as they went along’ and the same applies to blogging.

10. You don’t post on a regular basis.

Once again, I know it’s not easy to have a posting routine, especially when you have demanding day job. But if you set yourself an achievable timetable it won’t be too stressful.

Every blogger has a view about how many times a week/month to post but once you’ve chosen a routine that suits your life style you’ll enjoy it more. Pressure is never a good thing so take it away!

11. This is where you come in!

Tell us about a ‘bad blogging habit’, in the comments.

One that will ensure a blog is doomed…

Then we can all take steps to avoid it and be confident that all our blogs will be successful!

Image Credit


  1. I am guilty of number 10 but I am trying to solve it. I do post “regularly” but not on the same days. I am trying to get over that.

    I learned by looking at other blogs that “I will write, they will come” doesn’t work. So you have to comment on other blogs and build a community.

    Writing “great post” is something that gets on my nerves so much that I wrote a commenting policy for my blog and deleted some comments from bloggers that are way “bigger” than me. Most of the times, if I can’t write more than “great post” I won’t comment at all. Getting a link while annoying a blogger that took time to write a good post is not worth it.

    And I would love to remind everyone NOT to comment if they have not read the post. That is the worst thing you can do.

    • You’re so right about the ‘Great post’ thing, Brankica. It’s all about having respect for one another, too.

      Thanks for starting us off!

    • Jean at The Delightful Repast says:

      Last week a blogger who is “way bigger than me,” as you put it, left a comment that had absolutely nothing to do with my post–it was actually just a reply to the GOOD comment I had left on one of her posts! Reminded me of the old joke: “Please, that’s enough about me. Tell me, what do YOU think of me?”

  2. If bloggers only post about the same topics and are not flexible in their publishings then readers can get bored and it may be one of the reasons why blogs are doomed.

  3. Empathy is the key, in any kind of journalism, isn’t it. If people can see you’ve ‘been there’, they’ll read on…

  4. Hi Linda! Great to see you on “We Blog Better”. I’m definitely guilty of not reading other’s comments. I tend to get pumped up after reading a post and go right to responding. I’ll have to work on that one! (Although I did read all the responses here.)

    • Thanks for commenting, Marnie!
      It takes time to read all of them, doesn’t it? Especially on here where we have some loyal and prolific contributors.I love reading them all.

  5. One that will ensure a blog is doomed…

    writing posts that are too long!

    Recently, I unsubscribed from some blogs because their posts were way too long. I want to be able to get the point of the post in less than a 1000 words.

    • Great point, Kevin. I wondered if this one was a bit long with 11 points to make but you all seem to be OK with it so far.
      I agree, ‘too long’ and I lose interest…

      Good to meet you here!

  6. Not posting enough is definitely a problem of mine hah. It’s hard for me to write these long, thought out posts on my personal or strictly informational blogs when i have other sites that have been much more successful as far as income goes with far less effort..

  7. I think this article is extremely worthwhile and I am going to make sure I focus on all of the points!

    What burns me the most are bloggers WHO NEVER read your blog when you are kind enough to leave comments on theirs regularly. I think that is downright rude! (you mentioned this point already but it is one I feel very strongly about because I experience this on a daily basis)

  8. Thumbs up! Won’t argue with facts and that’s just about as close as someone can get to the path of failure. For some reason though, there are some that are going against all odds and yet rant about their “blogs” not being successful. Go figure..

  9. One of my bad blogging habits is writing without a story to tell, a habit which I aim to stop once and for all.

    I’ve been so caught up with the idea of “professionalism” and “detachment” with my freelancing blog that I totally forgot the reason why I stick to other freelancing blogs: They write their posts with stories, anecdotes, and even personal experiences.

    I think that’s a big success factor for most blogs. People are emotional beings, so appealing to them using information AND emotion will inspire people to comment and even act on what you taught them in your posts.

  10. 12. You don’t interact with your commenters

    I usually never comment on a blog where the blogger rarely or never comments on the responses s/he receives. What’s the point? A blog is better as a community.

    On #4 and 10:

    I wish I could write a blog post in 15 minutes! Or even 50 minutes. It still takes me around 2-3 hours to write a post. I can keep to a routine of 3-5 posts a week, although I’m still new to blogging.

    • I agree about the interacting with comments. very important, in my view, to create a community.

      Sounds as if you’re enjoying the blogging life, Alee!

      Good to meet you.

  11. What do you write about? Stuff. Hah! I really like that one because as I was getting started a couple years ago I would ask other bloggers and that’s the answer I got. You’re right, I’ve never Googled “stuff”.

    My big thing is the regularly scheduled posts. I have to work on that, thanks for the push!

  12. I was very guilty of no. 10 too. But this year I’ve made the pledge to myself, at least two posts a week (problem before was I hadn’t worked out how to schedule posts.)
    I am not big enough yet to get many comments but when reading other peoples blogs I do feel people
    “cheat” with the “Thanks for the post”.

  13. Hi Linda,
    I had to laugh when you mentioned being consumed with your stats!
    My new personal blog is so young that I feel myself obsessed with checking to see if anyone out there is reading it. I have been known to check several times a day!
    (I know – get a life!)
    I will keep all of your tips in mind as I move forward – thanks again!

  14. I am the poster child for your article; just take a look at my site and you will see. But that’s ok, because I’m not smart enough to know any better.

    Here is my rebuttal/response:
    1. I think about what I want to write and some of it actually makes it to print; I usually let it percolate, but not too long.
    2. I would leave good comments but hard to do when you are invisible.
    3. In my own mind I think I have pretty good ideas.
    4. I think I’m sure why I’m blogging I just don’t have any direction yet.
    5. I read and comment on plenty of blogs; I’m using this for my education.
    6. I’m truly clueless about stats (see # 2).
    7. Just about every blogger I have engaged with has been more than generous in offering assistance; especially Brankica.
    8. See # 2.
    9. I have plenty of stories to tell……:)
    10. What is regular and if a tree falls in the forest and no one is there, does it make a sound?

    Good stuff and I hear ya; I’ll get there one day.


  1. (20)11 Reasons Your Blog Is Doomed…

    Worried about your blog? You should be…if these apply to you! Do you have any ‘bad blogging habits’? Feel free to reveal them in the comments….

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