There are some blogs that have such a strong brand that all it takes is one glance at their logo and already, you know exactly where you are. Take , for instance – who in the blogging niche doesn’t recognize that?
Getting your logo to be just as sticky in the minds of your readers doesn’t have to be as difficult as you might think.
You can go on to sell customized items or you can give them away as contest prizes. It’s a great way to get offline exposure to your blog in unconventional ways.
Before I started blogging I had no clue why drug companies and other businesses used to give away free pens. I know now, that they did that to keep their name fresh in your mind, because there is power in branding.
When a company has a strong logo and a consistent look, people get used to seeing it and begin to associate the logo with the product or service. I used to wonder how my preschooler who can’t read yet, instantly yells out McDonald’s when he see the golden arches and how he knows the difference between the real Transformers and some off-brand toy that does the same thing – it’s because those companies have a strong brand.
So you’re probably wondering how you can do the same.
Develop a Consistent Look
The first thing is to develop a consistent look and spread it everywhere you go. If you’re one of those people who likes to change their profile pics every time they change clothes, this isn’t going to work. Why? Because despite how similar you think you look in each picture, there are slight differences that to someone else makes you look like a whole new person. So avoid swapping pictures every week and be sure to use the same one all of the social networks you’re active on.
Find a profile picture you like and then stick with it.
Get a Logo
Next, get a logo – even if it’s just a specific font you’ve chosen for your site – repeat the same fonts and colors. If you do this enough, people will begin to associate that logo, or those colors and fonts with your blog.
It doesn’t have to be super intuitive; doesn’t have to hold some subliminal message. In fact, it can be quite simple (take a look at The Oatmeal Comics, their logo is a simple cartoon face with funny eyes.)
Brand Some Products
When you’re ready to show the world that you and your blog are here to stay, you might want to consider customizing some products such as key chains, coffee mugs, mouse pads, and pens, etc – or whatever items tie in well with your niche.
Michelle, at Loving From a Distance, had some cool bracelets customized to match her blog – they are now very popular symbols of love that couples wear when they are apart. It’s amazing how something so simple can strengthen your brand and generate a little extra revenue.
I played around and customized a few items that I’m thinking about offering to readers. I’d love to hear your feedback about which item you like the best.
Which will it be, the coffee mug or the notebook and why? Tell me about it in the comments section – it just might influence my decision… :)