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Aug
03

How to Show Up on Your Blog

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I must have read a half-million blogs last weekend. Okay, that’s a slight exaggeration, but since part of my job as a managing editor of The Daily Brainstorm involves researching blogs, I truly do visit a ton of them.

Now, that might sound about as peachy as winning the lottery to you, but the truth is, it can be downright dull. Sure, there are a lot of blogs out there with dazzling designs and pretty posts, but so many of them feel like empty vessels. It’s like the lights are on, but nobody’s home.

Every now and again though, I’ll click on a link or type in a URL and land on a blog where the blogger greets me the minute I knock at their online door. Their smile beams at me from a photo, and their strong voice beckons to me from their writing. When that happens, I’m sucked straight in, hungry to learn more about this blog and its creator.

That’s why it’s so important for us to bring ourselves to life on our blogs. The more our visitors get a sense of us, the greater the chance they’ll connect and engage with us. And connecting and engaging means more pages viewed per visit, more comments left, more subscriptions, more social media followers, and deeper, more trusting relationships.

Sweet.

You might think something with such a big payoff would be hard to put into practice, but it’s surprisingly simple.

Here’s how it’s done:

  • Say ‘hi.’ Greet visitors the second they land on your blog by positioning a welcoming personal photo and a warm greeting message high in your sidebar where it can’t be missed. Then, invite them in for a visit by adding a link at the end of the text to connect with your ‘About’ page.
  • Be transparent. Use your ‘About’ page to give readers an inside peek at both you and your blog. Write in the first person, and tell the story of who you are and why you’re writing this blog. Be real about your life circumstances here. If you’re a beginner or if you’re juggling parenting with blogging, don’t hide it. This is exactly the type of information that connects readers with bloggers. Also, be sure to post at least one friendly-looking personal photo and add more if they fit in with the overall page design. Short videos and podcast greetings on the ‘About’ page are also a great way to build a human bridge to readers.
  • Talk straight. Polishing your blog posts to make them sparkle is fine, but don’t buff out all the slang and relaxed sentence structures that are part of your normal speech patterns. In real life, I use words like ‘heck’ and ‘shoot’ and often start my sentences with ‘and’ or ‘because,’ so these patterns show up in my blog posts too. This might make an English teacher cringe, but readers can see straight off I’m just a regular person who isn’t trying to impress anyone.
  • Add video and podcast posts. I haven’t done any video or podcast posts myself, but it’s an excellent way to bring yourself to life on your log. Some bloggers do an especially great job of this by moving the camera around to do things like give readers a tour of their home office or let them watch their dogs romp around in the yard. When you’ve had the sense of being in someone’s home this way, you can’t help but feel connected with them on their blog.
  • Tell some tales. Challenge yourself to put more of yourself into your posts. No, we don’t need to hear about the peanut butter sandwich you just ate, but do use the word ‘I’ now and again, and share your thoughts and experiences on the topic at hand. Use personal stories and anecdotes to illustrate points in your posts, and confess your blunders so we can all learn from them. There’s a fine line between ‘just enough’ and ‘too much’ information, so play around with putting yourself on the page until you’ve found just the right balance for you and your readers.
  • Interact with readers. Show up regularly on your blog by replying to comments. This is an easy way to give readers a sense of who you are as you interact with different personalities to field questions, kid around, and share more information. Every comment you respond to provides one more chance to prove you’re a real person, so make the most of it.

It might feel a little strange to start splashing yourself all over your blog, especially if you’re shy by nature. Just go at a comfortable pace and have fun with it. Chances are, it won’t be long until you notice your bounce rate is dropping, visitors are spending more time on the blog, and folks are dropping by just to see what all the fuss is about.

And when they do, they’ll want to stick around.

Because the lights are on in this blog and you’re most definitely at home.

Your turn: How do you show up on your blog?

Image: Michelle Meiklejohn / FreeDigitalPhotos.net

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About Jean

Jean Sarauer is a blogger and writer living in beautiful northwestern Wisconsin. She provides inspiration and information to beginning bloggers at Virgin Blogger Notes and is a Managing Editor at The Daily Brainstorm. If you like Jean's writing, subscribe to her RSS feed.

Comments

  1. Gary Ashton from Nashville Golf homes says:

    This is so true. Sometimes people confuse bloggers with automated softwares, mainly because they act like one. It just has a better feel, when a blogger communicates like a normal person, like replying to comments and interacting with tons of people. I sure would hate for to lose potential subscribers because I didn’t put in enough effort to make them stay.

    Nice article!
    Gary Ashton recently posted..Jason Kaczmarski showing homes in Mt Juliet to East NashvilleMy Profile

  2. carol says:

    Want your blog’s visitors to jump to 9026 per day go to http:// goo.gl/DRyn.

  3. i always use Ceramic Coffee mugs because they are quite tough, i dropped them on the floor without breaking:-:

  4. Keith Davis says:

    Jean
    I must have told you a million times… not to exaggerate. LOL
    Some great tips here, particularly like…

    “Interact with readers. Show up regularly on your blog by replying to comments”

    I hate it when I don’t get a reply.
    The subscribe to comments plugin is a good plugin to let commenters know that you have replied.

    I’m off to try out a few of your other suggestions.
    Keith Davis recently posted..Two way trafficMy Profile

  5. Pauline says:

    great article! I find this information in a long time since I have many blogging friends, but they do not know how to show blog, because your advice is useful, some additional things to the site to make it more friendly. Keep the great ideas coming! I think
    The most important part of having a blog is to build relationships with readers, they learn, by reading back and answer them in blog posts of my own, it also helps to share knowledge . thank you for information, I will send your site to my friends.
    Pauline recently posted..Paris Apartment in Le Marais – Georges PompidouMy Profile

  6. Liam Price says:

    our local shop is giving away some free coffe mugs that are also of high quality,;*:

  7. sharbori says:

    Hi Jean,

    my first visit to your blog and I love it. I already had some of the stuff that you recommended but it helped me in quickly re positioning some of them thank you.

    I blog on blogger and I think the whole world and their cousines are in wordpress. I am wonder whether i should switch but I am not very good with technology. Also wondering what more can I add to the current site. any advice?

    thanks a lot. adding you to my blogroll as I am sure not just me but my other blog buddies will also love reading you.

    warmly

    sharbori
    sharbori recently posted..Where do we go from hereMy Profile

  8. This seemed to be just for me since I have been er..um..procrastinating a wee bit on that about page but color me inspired now to get one up asap!

    Great advice, as always. :)
    Clearly Composed recently posted.. The Life Journey- Do You Trust Your RideMy Profile

  9. Tej Kohli says:

    I also create many things to attract visitors and coming back one or more times with images and Videos . But I had noticed that if you write good an nice content and its can easily be get noticed by visitors , Thanks for this post dear
    Tej Kohli recently posted..Tej Kohlis Best 2D Animation ToolsMy Profile

  10. Patricia says:

    Hi Jean
    First visit to your site. Already realise after this article though new to blogging, that need to go back to my blog with fresh eyes and make a few of my posts more personal.
    I love writing so that won’t be a hard task for me.
    Thanks again for a really insightful article.
    Patricia Perth Australia
    http://www.lavenderuses.com
    all things lavender

    • Jean Sarauer says:

      Hello Patricia. Having ‘fresh eyes’ towards our blog is a good thing if we’re newbies or seasoned vets. I’ve gone back to some of my oldest posts and made a few tweaks and need to do some more! Good luck with your blogging endeavors.

  11. Tinh says:

    Talking straight and transparent seems a MUST to me as talk straight save my time and reader’s energy and transparent will build trust on our readers :-)
    Tinh recently posted..PayPal Electronic Withdrawal Service for Indian Bloggers Now ResolvedMy Profile

  12. Aileen says:

    GREAT ARTICLE!!!
    I’ve been spending crazy amounts of time looking around the blogosphere and there are some blogs I that grab and others that really are dull. I haven’t been able to put it into words why some pop out at me when others don’t but this article rings loud and clear. YEP! many blogs have ‘their lights on, but they just aren’t home’ – so brilliantly well put!

    Your tips are fantastic!!!
    Aileen recently posted..Survival Tips to Beat the HeatMy Profile

  13. Jean,

    I just finished reading your post and I must admit I really appreciated it. I agree completely wit wanting to try and build a level on comfort when people stop by your blog. I try and write about my own life and experiences with the hope of encouraging or motivating others. I have often wondered why people are consumers rather than contributors in the blogosphere. I am still relatively new to the world of blogging so I want to learn how to grow and develop a community where people can come to and stay a while. Thanks for sharing. Keep up the great work.
    Sean Sabourin recently posted..Who’s in the BlogosphereMy Profile

    • Jean Sarauer says:

      Sean, it sounds as though we have similar goals in terms of community building. I think you’re going about it the right way – being clear on what your goal is and then getting out into the larger community and letting folks meet you. That and guest posting will bring folks your way and then your excellent content and replies in the comment section will make folks want to linger.
      Jean Sarauer recently posted..The 3 Secrets to Mass Influence BloggingMy Profile

  14. Joy says:

    Hi Jean,
    I’m a newbie.. I show up in my blog as I do in life, and that seems to resonate with my readers..I like to think of it as hosting someone over for tea and conversation..As I learn more, I adjust details, such as aesthetics and features–the content remains the same..
    I think reading as many blogs as you do must be quite tough..You can easily delete the “fluff” but when you read too much of substance there must come a point where you have insight overload..you can only absorb so much in a day:)

    • Jean Sarauer says:

      Hi Joy. Always glad to meet a newbie :) Yes, I do get insight overload sometimes. Truly though, there are so many blog out there where the content is sort of just thrown up as an afterthought, with the main focus being on ads and widgets. I’d been spoiled by the blogs I subscribe to, so it surprised me to see what all was out there when I started broadening my horizons.
      Jean Sarauer recently posted..The 3 Secrets to Mass Influence BloggingMy Profile

  15. Anthea says:

    Hi Jean,

    Great article, thank you! Putting more “me” into my blog is exactly what I’ve been thinking I need to do in order to work on expanding readership beyond people who know me already.

    My blog currently consists of a weekly short story and a daily ‘scintilla,’ but neither of those really provide a way for new readers to connect with me as a person. I’ve been thinking of adding a weekly post that’s just me, talking about writing and life. I think your idea of putting a picture and a welcome in the sidebar is a great idea, too!

    Now to get over the fear and find a good picture. ;-)

    Thanks again!
    -Anthea

  16. Lisa says:

    Hi Jean,

    Very helpful post here – I just found a WP plugin to add the “Welcome” header to each post and added that into my mix last night. The only picture I have of me is on the About Me page but I think a small shot on the sidebar is in order.

    There’s so much to take in and learn as a new (professional) blogger but whenever I visit a site and like something they’ve done, I note it in a little book I carry and then look into it later.

    (Love Love Love Daily Brainstorm! One of my favorite places on the web.

    :)

    • Jean Sarauer says:

      Hi Lisa. Yes, a sidebar photo would be super on your blog. Your whole blog and story is really about connecting (with everything!) so the more you bring that forward, the stronger the message will come through.

      I sure hear you on the ‘so much to take in’ aspect of blogging. And it never ends, or at least it hasn’t with me. That’s okay though. It keeps us on our toes, plus it’s fun to add these small changes over time!
      Jean Sarauer recently posted..The 3 Secrets to Mass Influence BloggingMy Profile

  17. Cindy says:

    these are really nice tips and had me reading until the end.

    I’m a pc and iphone gamer so once in a while I make gameplay videos to engage my readers to something fun. I also did a live stream video which was done as a ‘testing’ phase, so its something like “see if you can catch her live doing a gameplay video” sort of thing :)
    Cindy recently posted..Lord Havalon- An Ultra Fractal graphic novelMy Profile

  18. Tia Peterson says:

    I love this post. I like bloggers who “show up” at their blogs, too. I think we all do and that’s why it’s so important.

    I used to have my pic on my blog’s front page, but needed the space in my sidebars for other things. However, when my new header goes up, it’ll be more personal. I’ll keep what it is a secret but there’ll be no doubt I’m showin’ up at my blog!

    Cheers,
    Tia

  19. Ian says:

    Hello Jean,

    What’s great about your writing here is that the whole thing is an example of what it is itself talking about…if that makes sense.

    I’ve just been getting into blogging recently myself and have been consuming as much as I can of other people’s material. I’ve had similar responses as the ones that you’ve mentioned. Even just proofreading what you write before posting it seems like a step a lot of people are missing.

    Still, it would be hypocritical of me to criticize too much. I’m guilty of not doing 50 percent of the things you mention here.

    Anyway, thanks for the info.

    -Ian

  20. Farnoosh says:

    Love this too – and I am doing some of this and learning as always to learn more. Show up for your blog has got to be one of your best titled posts – seriously, some of us don’t show up for it so how can we expect others to do so? THANK YOU Jean!!! You are a dynamite of ideas (in a good way of course :))!
    Farnoosh recently posted..Beyond the First 30 Days- Staying Committed to HabitsMy Profile

  21. Peppy says:

    Wow, Jean, great pointers. As a newbie to the blogging world I truly appreciate the quality information and tips you have given; especially found your point on using a personal picture to be interesting as that is something I’ve wondered about … plus how to engage the reader without sounding like I’m exploiting my illness – it just happens to be the impetus in my changed views regarding life, etc.
    Peppy recently posted..Deafness Linked to Wheelchair UsageMy Profile

    • Jean Sarauer says:

      Hi Peppy. An online friend of mine has a great blog about living with Parkinson’s and she had the same question about how to share stories of her life with the disease without making it sound like her whole blog and life centered around this. It’s a balancing act, but I think if you’re just matter of fact about it and show what it’s like to live with this challenge – the ups and the downs – that it can be a really strong way to build a connection.
      Jean Sarauer recently posted..The 3 Secrets to Mass Influence BloggingMy Profile

  22. Pete Stean says:

    Thanks Jean, my About Page was just a cold, unwelcoming ‘how to contact me’ page until earlier this evening, but it isn’t any longer. Hopefully the changes I’ve made communicate ‘me’ a lot more successfully now!

    You’re a goldmine of good advice!
    Pete Stean recently posted..Simon Rimmers J20 White Blend RecipesMy Profile

  23. Val says:

    Great post. I’ve just surfed in here for the first time and it’s nice to read something sensible – and also something that says what I would have written myself.

    Mine is a personal rather than a business blog but I try to be as welcoming as I can. I respond to nearly all comments, have my photo on the front page with lots of very accessible info about myself and how to navigate my blog. Recently, I put in a ‘start here’ page in which I give the reader a guided tour of my blog, what’s where, how to reach it, what they can expect. There’s some free stuff for them to use, there’s a lot of humour and there are posts in which they can participate by answering my – often humorously based – questions.

    I agree completely with you about replying to comments quickly, though I do sometimes mull over what to say before I respond (and occasionally I have to take a few days off to replenish my energy). For me,the most important part of having a blog is building relationships with my readers, getting to know them, reciprocating by reading and responding to their posts in their own blogs (for which I have a feed reader that I use regularly) and generally keeping in touch as much as I can. Also, I surf further out by using comments posted in others’ blogs and various blogrolls.

    :)
    Val recently posted..Floral Jump and an Unduck…My Profile

  24. Michael says:

    I love transparency. People can sense it. People can feel it. It really helps in getting the conversation going.
    Michael recently posted..Skanky Coffee MugMy Profile

  25. Julie Geigle says:

    Awesome article Jean. Thanks for the useful information. My blog is actually embedded into my website which is great but doesn’t give me some of the functionality that a blogpress does. But with your tips I’ve added a few things to that webpage to make it more user-friendly. Keep the great ideas coming! Julie

  26. Kim says:

    Great post!

    I agree that this is so important! As a new blogger, I am still figuring it all out. I haven’t thought about putting a photo of myself in the sidebar or header. I have one on the ‘About’ page, but that is all.

    Thanks for all the great suggestions! I am still trying to find the balance between putting too much of myself into a post and not enough…

    Thanks again! :)
    Kim

    • Jean Sarauer says:

      Hi Kim. There’s so much to learn and do when you first start blogging–I know how overwhelming that can feel. Just take it slow and easy, go at your own pace, and things will get done, one step at a time. You’ll end up finding your own right balance for putting yourself on the page too. You can always be more revealing as you go along, but it’s good to start where you feel comfortable and grow from there.
      Jean Sarauer recently posted..How to Grow Your Blog With KindnessMy Profile

  27. Now you’ve got me thinking. I now have to review my site to see how I’m showing up. I hope I’m inviting, but maybe you experts out there can hop over to my blog and let me know. I will consider the portrait on the homepage….with the hope of not scaring people away.

  28. Eric says:

    I really like this article. I will continue reading more from you.
    Eric recently posted..Chrome Developer Tools vs FirebugMy Profile

  29. Sourav says:

    Hi Jean,
    These are some simple ways, but are so much effective. On my blog I try to be as much transparent as I can…and always trying to connect with the visitor through comments and the “about me” page. I would have loved to place that welcome message in he sidebar, but my theme won’t allow that at the moment.
    And thanks for the point about “Talking Straight”. I do it, but I used to think that it might not be the right way.
    Sourav recently posted..8 Ways To Keep Your Readers BusyMy Profile

    • Jean Sarauer says:

      Hi Sourav. Good point about there being limitations sometimes with themes on what we can post to the sidebar. You’re doing so many other things right though that there’s no chance your readers are going to feel like they just stepped into an empty building. You’ve got a great personality and it’s coming through.
      Jean Sarauer recently posted..How to Grow Your Blog With KindnessMy Profile

  30. Charles says:

    Excellent article. This is something I have been wanting to do for quite some time. A way to make my blog friendly when people come to it for the first time. I am looking to add an image of myself to the header just haven’t gotten around to it yet.But I will. I also am considering doing a video podcast from time to time to see how that goes. Might be interesting.

    This is a great article and if it’s ok I would like to put a link on my featured section. Am always looking for a new article to feature, something I think is a must read and I think this one is it right now.
    Charles recently posted..How often do you “Share This”My Profile

  31. Evelyn says:

    Hi Jean,
    I love it! :)
    You got me thinking about adding a photo in my sidebar, but since my photo is in the header, should I just add a welcome. I think I’ll add a welcome message in a unique way.

    How do I show up on my blog? I do mostly all the things you suggested, but I haven’t told any tales. I’d better get on that!

    I love doing videos (country accent and all), I think it is a powerful way to connect with readers. Hmmm..I have an idea! :)

    Great post, Jean!
    -Evelyn
    Evelyn recently posted..Being Unique in a Vegetarian-Vegan Blogging NicheMy Profile

  32. Jean,

    You are simply great. I love how you simplify things. Your friendly personality comes through everything that I have read from you. This is another example of such. I agree with everything that you wrote regarding this topic especially the transparency section. I have opened up more and more as I get comfortable. A personable blogger is more credible. My goal is to be as personable and genuine as possible.

    Thank you for letting me read your straight-to-the-point brilliance!

    • Jean Sarauer says:

      Thanks S. Ali, you are too kind! You provide us all with an excellent example of how being real is credible. When you share your experiences on your blog, you’re not just someone telling us about something, you’re living those things. Someone is always home on your blog :)
      Jean Sarauer recently posted..How to Grow Your Blog With KindnessMy Profile

  33. T. says:

    On an informational blog site, being able to connect with the the author is extemely important. I know that a connection for me means that I trust what the author is telling me and I am more likely to go back to the site for information. On a personal blog, that trust translates into comfort – feeling comfortable taking in the thoughts and emotions of the writer.

    On my blog, I try to make readers comfortable by being as close to my real self or maybe I should say, my best self, as I possibly can. I write using my normal speech pattern and use words (some of them made-up, as is my way),that I would normally use in everyday speech. Although I polish the piece before it goes out – it, like me, is never perfect – it’s just real and people respond – which is why I do it in the first place.

    On a personal note – as a relatively new blogger VBN is one of my top go to sources for info and inspiration….thanks!
    T. recently posted..T’s Friday Favorites…Wicked Good Posts from around the BlogosphereMy Profile

    • Jean Sarauer says:

      Thank you so much, T. I’m so glad you’re finding VBN helpful. It sounds like we approach blogging in the same way. I try to bring my real-but-best self into my posts and comments too. Granted, some days that best self just had a meltdown, but it all works out by the end of the post :)
      Jean Sarauer recently posted..How to Grow Your Blog With KindnessMy Profile

  34. Great post Jean.

    Making ourselves real and getting involved with our readers can’t really be over-emphasized. After all it’s the connections we make with our readers that will keep them coming back.

    I look at it like this, if I invest myself in my readers, they will likely reciprocate and invest in me and my blog as well.

    I really think that too many bloggers overlook the importance of reciprocity in their online activities.
    Blog Angel a.k.a. Joella recently posted..Blog Carnival Convert To Business Blog Without Turning Off ReadersMy Profile

    • Jean Sarauer says:

      There’s a lot to be said for reciprocity, Joella, and it truly does give our blogs wings! That said, I encourage every blogger to put their health and their content creation first as their blogs grow. As a blog grows from a few dozen, to a few hundred, to a few thousand readers, we simply can’t give the one-on-one attention in the same way.
      Jean Sarauer recently posted..How to Grow Your Blog With KindnessMy Profile

  35. Josh Garcia says:

    Hey Jean,

    This post is simply clean. Everything you mentioned seems like it should be done automatically if you are going to own a blog. However, it is important to talk about this. Just like you mentioned you want to decrease your bounce rate and increase readership. This is the plan that you just discussed.

    Thanks for this work!

    Chat with you later…
    Josh
    Josh Garcia recently posted..Why Are You Not Taking Advantage of This Marketing TacticMy Profile

    • Jean Sarauer says:

      Hi Josh. It’s really been an eye opener for me to get out and look at so many blogs, especially those in other niches. Not only do a I see a lack of personality, but so many are tough to navigate, have no way of contacting the creator, etc. It’s giving me lots of things to write posts about :)
      Jean Sarauer recently posted..How to Grow Your Blog With KindnessMy Profile

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  1. [...] to Jean Sarauer at WeBlogBetter, one of the best ways for your readers to know who you are is to be as open as you can be (without [...]

  2. [...] This post was mentioned on Twitter by Kiesha , Kiesha , Tola Famakinwa, Kim v, Onibalusi Bamidele and others. Onibalusi Bamidele said: RT @titan7585: RT @krenee76 How to Show Up on Your Blog http://bit.ly/bebj9C [...]

  3. How to Show Up on Your Blog…

    I must have read a half-million blogs last weekend. Okay, that’s a slight exaggeration, but since part of my job as a managing editor of The Daily Brainstorm……

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