Original blog content vs. original ideas

Does it ever seem like almost every other site is discussing the same topic as you are? It’s like the same group of topics are circulating from one blog to another, and we’re just passing them around like hot potatoes. You write something you thought was a light-bulb moment for you, only to discover, another site just wrote about that yesterday? The titles are even very similar – it’s quite disturbing and makes you wonder if people will see you as a copycat.

I had several of those moments happen to me over the last week alone. So, me being the nosy person that I am, I had check out what they had to say about topic. I noticed that even though we had some of the same conclusions about the topic, the way we relayed them were very different.  I tend to go by personal experience while others tend to be a little less specific and maybe more abstract. Their writing styles were still very good and impressive, yet despite our similar topics our content was different and therefore, still original.

That reminded me of my experience as an English instructor. I had students who worried when others selected the same topic for a writing project. They were afraid that it meant they weren’t thinking critically enough of originally enough. My response was always, it doesn’t matter if every student in here chooses the same topic, everyone will have something different to say. Even if everyone had the same overall opinion about a topic, the way they would present the content would still be different.

If you write from within yourself, everyone has a unique voice and perspective formed by infinite an combination of economic backgrounds, ethnicity, age, sex, and every other dividing Category. Who we are colors the way we write and how we express ourselves.

So it doesn’t really matter if it’s the same idea, topic, or title – when you write using your own personal experiences and put your heart into what you’re writing for your niche you will always have original content to write because no two people experience the same circumstances the same way.

It may be true that there aren’t many original ideas floating around, but there are infinite ways for you to write about those ideas. So don’t let that discourage you from writing. You never know, you may be the one person to write about to about how to use Twitter for marketing purposes who brings new clarity to that over discussed idea.  We all know by now how to use Twitter to market, but you may write about it from an angle that produces a eureka moment for a newbie or an overlooked facet for an advanced user.

Back when I when I was teaching, I did however have some topics that were off limits for my students. I had heard all I could stomach about topics such as abortion, gun control and capital punishment – these are topics that have already been assaulted from every angle and there really isn’t anything new that can be said about these topics. There are a few topics like that on the internet, but the wonderful thing about the blogosphere is that things evolve and change so quickly, that if given enough time, maybe something new can be said about making money online – you never know.

Anyhow, don’t worry about trying produce original ideas that no one has ever heard of before, just focus on producing original content that no one has read before, using lessons you’ve learned firsthand, and your readers will love you for it.

Do you ever feel like the topics you want to write about are being covered already all over the internet?  What do you do to try to stand out from the crowd? How do you put your unique mark on your original content?

Image: Pixomar / FreeDigitalPhotos.net

About Linda Hewett

Linda is a writer, blogger and confidence coach.
Her blog is Positive Spin – Helping You Face Life Full On without Fear – And Feel Great About It!

In her blog, Linda looks for the ‘positive spin’ in our daily lives and encourages you to look for the ‘small stuff’ that’s easy to miss, or even dismiss.She believes that confidence comes in many disguises. All you have to do is…look.
You can follow her on Twitter @LindaMHewett

Comments

  1. I have always been an advocate of finding your own unique voice. People don’t want you to be fake, and to be honest, people don’t necessarily come to your blog for your content (because pretty much everything can be found 5 times over on the internet). People visit your blog because of you – and your voice is the only thing that will keep them!
    .-= Tom | Build That List´s last blog ..The Aweber Code….And Why You Need To Promote It! =-.

    • kieshaeasley says:

      Hi Tom!
      Yeah, the best thing is to just do you – whatever that is, so what someone else is talking about something similar – your followers will follow you because they like you.

  2. You know, I went through this just this past week, where I had an idea for a post based on an informational diagram I had sketched out. And then I saw someone had just written something identical– right down to the same diagram. I felt a little frustrated over it and had shelved the idea. Your post has motivated me to take it down, dust it off and take a crack at it regardless.

    Thank you.

  3. I have written about this many times, responding to questions from others who want to know what they can write about. Like the spoken word, there is nothing you can say that has not been said before, it’s HOW you say it.

    Tom’s point is an excellent one, be yourself. Besides, who else do you know how to be? :-)
    Lending your voice, your style and flavor to the content is what makes it unique.

    Readers want to be entertained and comfortable, so it is often a matter of style that draws them in.
    .-= Jimi Jones´s last blog ..Social Media Time Management =-.

    • kieshaeasley says:

      Hi Jimi,
      Yes, that’s the point I was hoping to make. I don’t want people to get discouraged just because they think there’s nothing left new to say. You don’t have to say anything new – just try your best to say it in a new way. There’s infinite ways to say things.

  4. As always, great post Keisha! I have experienced this a bit (especially since I started to write about blogging).

    I love this statement/advice “Anyhow, don’t worry about trying produce original ideas that no one has ever heard of before, just focus on producing original content that no one has read before, using lessons you’ve learned firsthand, and your readers will love you for it.”

    That is my goal!
    .-= Kevin M.´s last blog ..3 things bloggers should learn from Shaun White =-.

    • kieshaeasley says:

      Thanks Kevin,
      I hope it encourages someone to keep at it and let your personality separate you from the pack.

  5. I’ve felt exactly that at times – that I would just be adding more fluff to the pile. You’re right, though, in that every one of us has the ability to articulate our thoughts uniquely.

    • kieshaeasley says:

      Yeah, as I’ve been looking through the many many great blog posts you’ve already written here, just that alone challenges me to stretch my brain – I was thinking what more could I even say here that anyone would care about? And then I remembered my own reading habits – sometimes it takes reading the same thing from different angles before I finally get the full picture. If it wasn’t for tons of people writing about the same thing in different ways, I might have never made it out of school. So that thought encouraged me to continue on and to encourage others who may be struggling with this as well.

  6. Hi Kiesha,
    I try to stray away from topics that are run of the mill unless I learn something truly unique about it. I also make use of screencast tutorials to provide some type of instructional material alongside my written content. Many times bloggers are too busy to read, but they have 3 minutes to watch and learn.

    @Ileane
    .-= ileane´s last blog ..From Screencast to Podcast =-.

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  1. Original blog content vs. original ideas…

    Does it ever seem like almost every other site is discussing the same topic as you are? It’s like the same group of topics are circulating from one blog to another, and we’re just passing them around like hot potatoes. You write something you thought w…

  2. [...] the conclusion Kiesha came to when she struggled with the idea of producing original blog content vs. original ideas.  You’ll never be a trusted authority in your niche until you stop trying to write unique, [...]

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