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Jan
21

Get Your Content Into the Cloud

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If you are a content provider, you have to stop thinking about how to get people to arrive at your website and start asking how you can get your content integrated into the cloud in which people live their daily lives.

This is what I discuss in this video, but I’ll be breaking this idea down in future posts to talk about some of the specifics.

Here’s a link to the YouTube version of Get Your Content Into the Cloud.

Also check out my new Better Blogging Vimeo channel.

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About Brandon Cox

Brandon Cox is a Pastor who is currently planting Grace Hills Church in northwest Arkansas. He is also Editor of Pastors.com and Rick Warren's Pastor's Toolbox, one of the world's largest online communities of church leaders. He's also a communications consultant for churches and nonprofits and writes a top 100 church blog.
Brandon is married to Angie and has two precious little kids. You can catch up with him on LinkedIn, Twitter, Facebook, or Google+.

Comments

  1. jubilee debt says:

    thanku for keeping us up to date on Cloud, your summaries are always excellent., i always enjoy reading your blogs!

  2. Your summaries are always excellent. Thanks for keeping us apprised. I’m reading every word here.

  3. Hank Jones says:

    You certainly found a good niche. I thought just after looking through your articles that, why not? If I can’t find something to write about, then it shouldn’t hurt if I write about how to write. Sounds confusing but, yeah, this blog has a lot of really good ideas.

    Hank Jones
    Director Remodeling
    kitchen remodeling Anthem Experts

  4. monetizing a website is really a great way to earn money in a passive way just like real estate.”**

  5. Sean Kaur says:

    Monetizing websites, blogs, etc is a good way to earn some passive income.`**

  6. David Zemens says:

    Sometimes it’s hard to grasp the obvious. Once you put it into your terms it all seems so simple. Thanks for the great advice. I look forward to hearing your further comments on this issue.

  7. Brad Harmon says:

    Brandon,

    I like the concept, but it’s hard to monetize a cloud. I am a big believer in providing value to my readers first and letting the financial rewards follow behind; however, I do expect it to follow.

    It’s not the primary revenue stream for my blog (or at least it won’t be), but advertising and affiliate revenues are largely generated from web traffic to your site. I’d be interested in your thoughts on this as it relates to the cloud.

    Brad
    .-= Brad Harmon´s last blog ..What Entrepreneurs can Learn from Martha Coakley’s Campaign =-.

    • Brandon Cox says:

      Brad, that’s a very good point. The conversation that sparked this thought was carried on with a guy whose main intent was not to monetize his website, but rather to build a community or a movement, so there are definitely differences.

      I would say, however, that spreading your content around in the cloud can have some pretty great traffic benefits too. Here’s an example…

      You do a video blog, but instead of just uploading the video to your website, you utilize TubeMogul to add the video to 20 different video sharing sites at the same time. You’ve put your content out there, but you’ve also sent a personally branded message in 20 directions, all of which link back to the source – your site.

      Another example would be submitting your articles to article directories or social news sites. Again, you’re spreading your content around in the cloud, but ultimately it all drives traffic back your way.

      So I suppose the object isn’t really to give up traffic, it’s just that you take the risk that someone will watch the video or read the article without clicking through knowing that some will click through who otherwise would never have known you existed. Make sense?

      I normally don’t get into such things, but I was totally amazed at how much I learned about this principle from this video by Kim Roach about her 10X traffic secrets. She basically spreads her articles all over the place. It’s worth watching.

      I hope this helps clarify.

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  1. Get Your Content Into the Cloud…

    If you are a content provider, you have to stop thinking about how to get people to arrive at your website and start asking how you can get your content…

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